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25 Trending brands on TikTok (January 2024)

Jules Carmaux headshotBy Jules CarmauxInfluencer rankings

Are you looking for brands trending on TikTok? Our influencer marketing platform identified this month’s 25 top trending brands on TikTok.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this list. 🤫

We crafted these tools to help you make the most of your influencer marketing!

And they are 100% free! Now, wasn’t that nice of us?

Well, without any delay, let’s get into our curated list of the top TikTok brands this month.

Here’s the ultimate list of trending brands on TikTok. 👇

1. samsunguk

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First on our list of epic TikTok brands is Samsung’s official TikTok channel in the UK. With an engagement rate of almost 7%, Samsung shows it knows how to appeal to its TikTok audience.

2. fatales_stores

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Another trending brand on TikTok is Fatalis. Like they say, “La beauté révélée ! 💄”

3. cathaypacific

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Unlike most airline brands on TikTok, Cathay Pacific boasts an out-of-this-world engagement rate. The rate? Almost 30%. That’s marketing gold.

4. glamcorofficial

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Glamcor knows how to work with influencers. The proof? This TikTok brand uses creators to get an average of 130K views on each post.

5. goldenconcept

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Goldenconcept offers some of the world’s most luxurious tech accessories, and their content seems to resonate with people worldwide. They get an exceptional 16% engagement rate from their followers. Impressive!

6. oukitelmobile

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Our next trending brand on TikTok is a smaller brand. Still, Oukitel shows that even young companies can kick butt with influencer marketing.

7. songofskin

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Beauty brands often prefer Instagram, but Song Of Skin has made TikTok its home. Here, it has a solid following with a pretty impressive engagement rate.

8. lego

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No list of trending TikTok brands would be complete without talking about Lego. Lego has mastered the art of influencer marketing on TikTok. They have 640K followers and an average of 660K views per post!

9. segwaypowersports

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Segway is another small brand on TikTok (think: 94K followers), and yet this brand is trending. It shows, influencer marketing is for everyone.

10. mtndew_gaming

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Mountain Dew Gaming is no stranger to influencer marketing and celebrity endorsements. On TikTok, this brand is trending. Why? Organic content that feels authentic and resonates.

11. daterightstuff

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Recently, Date Right Stuff (The dating app for conservatives) started trending on TikTok. The secret to this brand’s TikTok success? User-generated content and epic engagements.

12. mogumoguuk

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This month we’ve got another UK brand trending on TikTok: Mogu Mogu. This brand has an exceptional 30% engagement rate!

13. airarabia

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Not to be outdone by its competitors, Air Arabia has recently turned to influencer collabs. And it’s paying off. This brand is actively seeking influencers to work with them.

14. oscardelarenta

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At #14 on this list of trending TikTok brands is the famous Oscar de la Renta. Have you seen their organic, authentic content? We bet you have!

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15. mouscase

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Mous believes in living without limits, and their 114K followers agree. How do we know this? Look at their 17% engagement rate. That’s great for a brand.

16. meundies

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MeUndies is another brand that’s tapping the power of user-generated content. That’s why they’re currently trending on TikTok.

17.
jog.app


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JOG’s audience on TikTok is quickly growing. Why? Because the brand ditched the flashy, high-quality ads and opted for natural (read: genuine) content.

18. samouricefrance

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Samourïce’s TikTok channel is an excellent example of how to create content that resonates with your audience. This brand has over 74K followers, and the number is still growing.

19. burgaofficial

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Not everything needs to look organic on TikTok. Burga, another trending TikTok brand, is trending because of its high-quality content.

20. deliglobal

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Deli Group is a global office and school supply company. They embraced influencer marketing, and this month, they’re trending with an average of 1.2M views.

21. isomerskincare

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We’re almost at the end of our list. At #21 is Isomerskincare. Why are they trending? We think it’s got to do with their solid engagement rate and quality content on TikTok.

22. drool_jewel

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Drool_Jewel is a young brand, but it boasts an epic engagement rate (27%) and gets an average of 440K views.

23. naturalia_magasins_bio

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Our next brand that’s trending on TikTok this month is Naturalia. This brand uses influencers and creators to share epic content. Can you do the same?

24. sleepypeach.clothing

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Sleepy Peach Clothing shows that your brand can quickly trend on TikTok if you have a great product that solves an everyday problem and embraces influencer marketing.

25. wolfpak.official

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Our final trending brand on TikTok is WOLFpak. This brand is quickly gaining popularity, and we’re keen to see where they go with their influencer marketing.

Find the top trending brands on TikTok

What metrics did we use to find the trendiest brands on TikTok?

We asked our influencer marketing platform to find brands with these metrics:

👉 Growth: On the up!

All these trending brands have had an audience growth of 20% or more over the last couple of months.

What does it mean?

These creators are trending, and their audiences are growing!

👉 Engagement rate: Above industry standard

We used our platform to analyse the audience and ensure they engaged with the content. The higher the engagement, the better.

👉 Activity level: Active

We also used our platform to find active brands. There are no duds here.

So what’s next?

Easy!

You identify the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about trending brands on TiKTok

The top trending brands on TikTok include samsunguk, fatales_stores, cathaypacific and more. Brands are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top trending brands.

The easiest method to find the top trending brands is by using an influencer marketing platform.

Only ever work with a brand if they match your personality and audience. If your audience isn’t interested in the brand it won’t be a good fit. Avoid them.

There are several ways to contact trending brands on TikTok. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on TikTok.

Jules Carmaux headshot

Written by

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

FAQ

Common questions

Still curious? Book a 15-min demo with our team.

The top trending brands on TikTok include samsunguk, fatales_stores, cathaypacific and more. Brands are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top trending brands.
The easiest method to find the top trending brands is by using an influencer marketing platform.
Only ever work with a brand if they match your personality and audience. If your audience isn't interested in the brand it won't be a good fit. Avoid them.
There are several ways to contact trending brands on TikTok. Use an influencer vetting platform, or check out this detailed guide on finding someone's email on TikTok.

Try our Influencer Marketing Platform for free

Find Influencer email addresses and Contact Influencers with ClickAnalytic Influencer marketing software.

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