Audience country
The country your potential customers actually live in. A US-based YouTuber can have 60% of viewers in India, which means a US brand pays for views it cannot convert.
Find YouTube creators whose videos people actually watch. Search our 400M+ creator database by niche, audience country, average views, engagement quality and subscriber authenticity.
Audience fit
Find creators whose followers match your target market.
Reels traction
Look beyond followers and compare recent content performance.
Brand safety
Check past deals, category fit and profile quality before outreach.
Fake-risk check
Spot suspicious audience signals before you spend budget.
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Browse by niche
99 verified niches across every category your brand might need. Click any tile to filter the full database.
How to spot real influence
Audience size means very little on its own. These four signals tell you whether a creator can actually move your customers.
The country your potential customers actually live in. A US-based YouTuber can have 60% of viewers in India, which means a US brand pays for views it cannot convert.
Subscriber count is vanity. Average views per video tells you how many people actually watch. A 1M-sub channel getting 30K views per video is dead weight.
How long viewers stay, plus likes, comments and shares per video. YouTube weights watch time heavily, and so should your filter.
How much of the subscriber count is sub-for-sub trades, dormant accounts, or bought subscribers. Under 5% is clean. Over 20% is a red flag.
YouTube engagement is structurally lower than TikTok and Instagram because it is calculated on views (not subscribers) and viewers typically take action on a smaller share. Use this as your filter band.
Search by niche. Set niche, audience country, subscriber tier. Hit search.
Sort by avg views, not subs. Subscriber count is vanity. Average views per video is the real signal.
Check fake-subscriber score. Under 5% clean. 5-15% yellow. Over 20% auto-reject.
Watch 2 recent uploads at 1.5x. Hook quality + retention pattern. Skim comments. Real comments are sentences.
Check Shorts vs long-form. Some YouTubers are 90% Shorts now. If you need long-form integration, filter to creators with real long-form output.
400M+ creators. 99 niches. 195 countries. Free search, no signup, no credit card.