Free YouTube Engagement Rate Calculator

Subscribers: 254M

1.87%(Youtube average median 0.56%)

Median Engagement Rate on Youtube

How to check an influencer’s YouTube engagement rate?

= *likes + comments divided by number of followers (average on the last 30 posts)

You can check an influencer’s engagement rate by dividing the total number of interactions (likes + comments) their content receives by their total number of followers and multiplying by 100%. This gives you the engagement rate for that specific post.

So, what if you want to see the average engagement rate over the last 30 posts? In that case, find the engagement rate for each post. Add them up, divide the total by the number of posts, and multiply by 100%. This will give you a good indication of the influencer’s account-wide engagement rate. Pair this with our YouTube subscriber count checker to see growth trends alongside engagement data.

Click Analytic can analyse YouTube engagement rates but also much MORE

With Click Analytic, you can analyse any YouTube influencer. You can find YouTube engagement rates, compare channel quality, and pair the result with our YouTube subscriber count checker to review scale alongside engagement. Once you identify strong engagement rates, you can move into our influencer database or use the influencer search tool to shortlist campaign-ready creators, our guide helps you find YouTube influencers who match your brand.

What is a good engagement rate on YouTube?

Checking engagement rates isn’t helpful unless you have benchmarks against which to compare. Using data from our database’s 250M+ influencer profiles, we’ve compiled some typical YouTube engagement rate benchmarks.

YouTube Engagement Rate Benchmarks

1k-5k 5k-10k 10k-50k 50k-100k 100k-500k 500k-1 million Over 1 million

High AboveAverage Average BelowAverage Low

0,5 1 1,5 2 2,5 3 3,5 4 4,5 5 5,5 6 6,5 7 7,5 8 8,5

Here’s a bit more detail:

Most social media experts agree that a rate between 3% and 7% is a reasonable engagement rate on YouTube to aim for. However, a good engagement rate on YouTube can vary depending on several factors.

• Industry: Funny cat videos tend to get more likes than business explainer videos (no surprise there!).
• Account size: It’s harder for bigger accounts to keep engagement high. A small account with 5% engaged followers might be doing great, while a giant account with 2% might need to work harder.

Tracking the engagement rate over time and comparing it to previous rates is essential to see if your influencer marketing strategies are working.

How do I check a YouTuber’s engagement rate?

How to manually calculate the engagement rate on YouTube:

Manually calculating the YouTube engagement rate involves some effort, but it gives you a basic idea of how an audience engages with an influencer’s content.

Here’s how to manually calculate an influencer’s engagement rate on YouTube:

1. Pick a post: Choose a few recent posts from the influencer’s YouTuber profile. It’s good to pick a mix to get a fair view of their engagement.
2. Count the likes and comments: For each post you picked, add all the likes, shares and comments it received. This gives you the total engagement for those posts.
3. Find the average: If you checked multiple posts, add up all their engagements and divide by the number of posts you looked at. This gives you the average engagement per post.
4. Know the number of followers: Look at how many followers the influencer has. This number is crucial because you’ll compare it to the engagement to get the rate. If you want a quick read on channel size first, use our YouTube subscriber count checker.
5. Calculate the rate: Here’s the fun math part! To find the YouTube engagement rate, use this formula:
   Engagement Rate = (Average Engagement per Post ÷ Number of Followers) × 100 This formula helps you see what percentage of the influencer’s followers engage with their content.

Here’s an example to make it clear:

• Say an influencer has 5,000 followers.
• You pick 5 posts, and they have a total of 500 likes and comments.
• The average engagement per post is 500 ÷ 5 = 100 (likes+comments).
• To find the rate: (100 ÷ 5,000) × 100 =2%.

This means, on average, 2% of the influencer’s followers interact with each post, which is a pretty good engagement rate!

Next, we’ll look at calculating the YouTube engagement rate on a post with software.

The software then calculates an average engagement rate based on these 25 posts.

Next, our software can show you how well an influencer engages with their audience compared to other influencers in their niche. It can even show you a timeline to see how historically an influencer engages with their audience.

Here’s what you must do:

Enter the influencer’s YouTube handle and hit the button.

Understanding how engagement rate varies by niche and platform

Engagement rates can vary greatly depending on your niche (or topic area) and social media platform.
Each niche has its audience behaviours, and different platforms cater to different types of content and interactions. Here’s how it breaks down:

Engagement by niche

Let’s start with a popular niche, fashion and beauty.

Fashion and beauty

These niches often see high engagement rates, especially on visual platforms like TikTok and Pinterest.

Users in these niches love to like, comment, and share outfit ideas, makeup tutorials, and product reviews.

For example, a fashion influencer might post a photo of their outfit and receive thousands of likes and comments from followers seeking style inspiration.

On platforms like TikTok, which is highly visual and well-suited for this niche, the average engagement rate can range from 1% to 3%.

Influencers with highly engaged audiences or smaller, more niche followings can see higher rates, sometimes up to 5% or more.

Gaming

Gaming content, especially on platforms like Twitch and YouTube, can have very engaged audiences who spend hours watching live streams, gameplay videos, and tutorials.

Gamers often form tight-knit communities, frequently engaging through comments, live chat, and social media shares.

For platforms popular with gamers, like Twitch and YouTube, engagement can be more about view time and subscriber interactions than likes or comments.

On Instagram or X (formerly Twitter), gamers can see engagement rates from 0.5% to 3%, depending on their content type and audience engagement.

Food and cooking

Platforms like Instagram and YouTube are great for food enthusiasts. These niches can have high engagement rates with audiences looking for recipes, cooking tips, and food photography.

A beautifully plated dish posted on Instagram can garner many likes and comments, while detailed cooking tutorials on YouTube can accumulate thousands of views and an active comment section.

Food and cooking content on Instagram can expect an average engagement rate of around 1.1% to 3.5%. This niche benefits from high visual appeal, which can increase engagement, especially with well-photographed dishes and recipes.

Fitness and health

This niche can see varied engagement rates across platforms.

On TikTok, fitness influencers often share workout videos, fitness tips, and motivational posts, which receive many likes and comments.

On YouTube, longer workout videos or health-related content might have fewer comments but a lot of views and high watch time.

This niche tends to have a wide range of engagement rates, from 1% to 3% on TikTok.

Content that includes workout videos, fitness tips, and health advice can engage audiences well, especially if it promotes interaction through challenges or Q&A sessions.

Remember, these are broad estimates, and actual engagement rates can vary.
How much followers interact with content through likes, comments, shares, and other platform-specific actions influences engagement rates.

Rates above the average can indicate highly engaging content or a very dedicated audience, while lower rates suggest a need for strategy adjustments or content diversification.

Engagement by platform

Engagement on each social media platform comes in different formats. Here’s what you need to know.

• Instagram: Known for its visual content, Instagram generally has higher engagement rates for niches like fashion, beauty, and travel. Users engage through likes, comments, shares, and stories.
• X (formerly Twitter)