What is a good engagement rate on Instagram?
Checking engagement rates isn’t helpful unless you have benchmarks against which to compare. Using data from our Influencer Marketing API’s 400M+ influencer profiles, we’ve compiled some typical Instagram engagement rate benchmarks.
Instagram Engagement Rate Benchmarks
1k-5k 5k-10k 10k-50k 50k-100k 100k-500k 500k-1 million Over 1 million
High AboveAverage Average BelowAverage Low
0,5 1 1,5 2 2,5 3 3,5 4 4,5 5 5,5 6 6,5 7 7,5 8 8,5
Here’s a bit more detail:
A good engagement rate on Instagram can vary depending on several factors. However, most social media experts agree that a rate between 1% and 5% is a good influencer marketing ballpark to aim for.
- Industry: Engagement rates can differ between industries. For instance, entertainment influencer accounts might see engagement on the higher end, while B2B might be on the lower end.
- Account size: Maintaining a high engagement rate with a much larger following is also generally harder. A bigger account with a 2% engagement rate might be doing well, while a smaller account might strive for 5%.
Tracking the engagement rate over time and comparing it to previous rates is essential to see if your influencer marketing strategies are working.
You can also use Instagram analytics tools to benchmark your engagement rate against your competitors in your niche.
How to analyse Influencer Engagement Rate
How to manually calculate the engagement rate:
Manually calculating the engagement rate involves some effort, but it gives you a basic idea of how an audience engages with an influencer’s content.
Here’s how to manually calculate an influencer’s engagement rate on Instagram:
- Pick a post: Choose a few recent posts from the influencer’s Instagram profile. It’s good to pick a mix to get a fair view of their engagement.
- Count the likes and comments: For each post you picked, add up all the likes and comments it received. This gives you the total engagement for those posts.
- Find the average: If you checked multiple posts, add up all their engagements and divide by the number of posts you looked at. This gives you the average engagement per post.
- Know the number of followers: Look at how many followers the influencer has. This number is crucial because you’ll compare it to the engagement to get the rate. If you need a quick benchmark for audience size, use our Instagram follower count checker first.
- Calculate the rate: Here’s the fun math part! To find the engagement rate, use this formula:
Engagement Rate = (Average Engagement per Post ÷ Number of Followers) × 100
This formula helps you see what percentage of the influencer’s followers engage with their content.
Here’s an example to make it clear:
- Say an influencer has 5,000 followers.
- You pick 5 posts, and they have a total of 500 likes and comments.
- The average engagement per post is 500 ÷ 5 = 100 (likes+comments).
- To find the rate: (100 ÷ 5,000) × 100 =2%.
This means, on average, 2% of the influencer’s followers interact with each post, which is a pretty good engagement rate!
Next, we’ll look at calculating the Instagram engagement rate on a post with software.
At Click Analytic, our smart software determines the engagement rate for each of an influencer’s last 25 posts.
The software then calculates an average engagement rate based on these 25 posts.
Next, our software can show you how well an influencer engages with their audience compared to other influencers in their niche. It can even show you a timeline to see how historically an influencer engages with their audience.
Here’s what you must do:
- Enter the influencer’s Instagram handle and hit the button.
