What is AQS?
AQS, the Audience Quality Score, is Click Analytic's 0 to 100 read on how real and engaged a creator's audience is. One number, on every profile, so you pay for real reach, not inflated follower counts.
Four signals, rolled into one score.
AQS is not a single metric in disguise. It blends four reads on a creator's audience into a single 0 to 100 number you can compare across every creator you look at.
How many followers are actually real.
We read the share of a creator's audience that looks like genuine people, not bought, bot or inactive accounts. The higher the real share, the more of the reach you are paying for actually exists.
Whether that audience actually reacts.
Real reach means nothing if nobody responds. We weigh likes, comments and saves against follower count so a creator with a smaller, livelier audience can outscore a big, quiet one.
The trust signal behind the score.
This is the backbone of AQS. It comes straight from the audience credibility read on every profile, the same signal the live site has long shown as an authenticity or credibility score.
Whether the audience is safe to attach a brand to.
We factor in audience and content signals so a high score is not just real and engaged, but a fit to stand next to your name. One number you can defend to a client.
From a credibility read to one clear number.
No magic, no black box you cannot interrogate. AQS starts from real audience data and rolls it into a scale anyone on your team can read at a glance.
- 01
Start with audience credibility
Every creator carries an audience credibility read from 0 to 1. Read it directly as the fake follower share: fake followers percent is (1 minus credibility) times 100. A 0.92 credibility means roughly 8 percent of the audience looks fake.
- 02
Layer in engagement and audience signals
We weigh how much the audience actually reacts, and other audience-quality signals, so a real but lifeless following cannot coast on size alone.
- 03
Roll it up to a 0 to 100 AQS
Those signals combine into a single Audience Quality Score from 0 to 100. Higher means more real, more engaged, safer to back. A lower AQS implies a larger share of fake or inactive audience, a flag to look closer before you spend.
The AQS scale
0 to 100
One scale, every creator, every platform. Compare a beauty creator on Instagram to a gamer on YouTube on the same honest footing.
- 85 and up · Excellent. Real, engaged, safe to back.
- 75 to 84 · Strong. A dependable audience.
- 65 to 74 · Fair. Read the split before you commit.
- Below 65 · Worth a closer look. More fake or inactive.
See the score on a sample creator.
An illustrative scorecard, not a real person. Tap any creator in the shortlist to swap the score, the dimension bars and the real versus fake split.
Illustrative example. Drawn from a 400M+ creator database, AQS combines real followers, engagement rate, audience credibility and brand safety into one 0 to 100 score.
The same score, everywhere you work.
AQS is not buried in one report. It follows the creator through the whole platform, from a quick free check to a programmatic pull.
Every creator profile carries an AQS.
Open any creator and the Audience Quality Score is right at the top, next to the real versus fake follower split. No add-on, no separate report.
See it on a profileSort and filter your shortlist by AQS.
Rank a search by AQS to float the realest, most engaged creators to the top, and screen out inflated audiences before they ever reach your list.
Inside the vetting toolRun a quick read with the free checker.
The free fake follower checker gives you the same authenticity read on a single handle, no account needed, so you can spot-check before you commit.
Run a free checkPull the raw signal programmatically.
The score is grounded in the audience_credibility_score field (0 to 1). Pull it through the API and wire AQS into your own dashboards and workflows.
About the data and APIYou pay for real reach, not inflated numbers.
A million followers is worthless if a third of them are bots. AQS puts the honest number in front of you before outreach, before a contract, before a single dollar leaves your budget. Pick creators by who actually follows them.
Start freeAnswers.
What is a good AQS?
As a rule of thumb, 85 and above is excellent, 75 to 84 is strong, 65 to 74 is fair, and below 65 is worth a closer look before you spend. Treat it as a screen, not a verdict: pair the number with the real versus fake split and the niche fit.
How is AQS different from engagement rate?
Engagement rate is one input into AQS, not the whole picture. AQS rolls four signals into a single 0 to 100 score: real followers, engagement rate, audience credibility and brand safety. A creator can post a high engagement rate while a chunk of that audience is fake, which AQS will catch.
Where does the score come from?
Its backbone is the audience credibility read we hold on every creator, exposed in the API as audience_credibility_score on a 0 to 1 scale. From that you can read the fake follower share directly: fake followers percent is (1 minus credibility) times 100. We combine it with engagement and audience signals to produce the 0 to 100 AQS.
Does a low AQS mean the creator is fake?
Not on its own. A lower AQS implies a larger share of fake or inactive followers, or weak engagement relative to size. It is a flag to dig deeper, read the real versus fake split, and decide, not an accusation.
Is AQS available via the API?
Yes. The underlying audience_credibility_score (0 to 1) is available through the API, so you can pull the signal into your own tooling and reporting alongside the rest of a creator's profile data.
Score who is real.
Start free today.
Search 400M+ creators and read an Audience Quality Score on every profile. From $79 a month, no credit card, no sales call.