How Chip-ing increased sales from 5 to 50 per day through creator marketing

Before working with creators, Chip-ing was averaging between three and five sales per day. The company had invested heavily in paid ads, but customer acquisition was becoming increasingly expensive, and many golfers still needed reassurance before buying.

Thomas realized people did not need to see more advertisements. They needed to see real golfers using the product, explaining how it worked, and sharing their honest experience.

The next challenge was finding those creators. According to Click Analytic, there are more than 18,000 golf content creators in the United States with the word "golf" in their profile. That is a huge opportunity, but it also makes discovery hard. Not every creator has the right audience or drives engagement, and manually reviewing thousands of profiles was not realistic for a growing team.

Using Click Analytic, Thomas built a creator program focused on golf influencers whose audiences closely matched Chip-ing's ideal customer. Instead of spending hours manually reviewing profiles, the team could instantly analyze audience quality, engagement rates, and creator performance before reaching out.

Once creators were selected, Chip-ing used Click Analytic to manage outreach and track campaign performance from a single platform. The strategy was simple: rather than polished ads, creators showed the product in action and explained its benefits in their own words.

Several creators quickly gained traction. One creator alone generated more than 2.3 million views, while the campaign as a whole produced over 4 million video views and 4.5 million impressions, introducing Chip-ing to golfers who had never heard of it. The content also became valuable beyond the campaign: Chip-ing reused creator videos across its website, social channels, and ads, letting customers see real golfers demonstrating the product.