Discover the voices and visionaries shaping Santa Marta’s digital landscape—from local creatives and food enthusiasts to sustainability advocates and adventure seekers. Meet 25 influencers who bring this coastal Colombian city to life, sharing authentic stories, vibrant culture, and insider tips that captivate both residents and visitors.
Whether you’re planning a trip or simply want to stay inspired from afar, these content creators offer fresh perspectives and real connections within one of Colombia’s most dynamic destinations. Paul Boulet . 84 m.
Jules Carmaux14 min readLast updated: May 26, 2026How this list was built
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
The top 60 colombia creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
Santa marta 🏝️ UNICA CUENTA 🦋.
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laura_atencia2 reaches 502.0K followers with 2.83% engagement, about 27% below the ~3.86% median. Their audience looks solid, a solid pick.
LAS MEJORES SALCHIPAPAS🍟 DE COLOMBIA 📍Bogotá 📍Barranquilla 📍Santa Marta 📍 Itagüí 📍Medellin 📍Montería 📍Soledad 📍Puerto Colombia
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danny.fastfood reaches 310.0K followers with 7.76% engagement, about 101% above the ~3.86% median. Their audience looks solid, a solid pick.
Algún día nos va ir bonito 🤞 📍Santa Marta🏝️🌊 💬 emejiaalvear@gmail.com ✍️ un nuevo comienzo😮💨 Cuenta personal @evermejia1
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elpelaodelpueblo reaches 154.0K followers with 3.90% engagement, about 1% above the ~3.86% median. Their audience looks solid, a solid pick.
📍𝚂𝚊𝚗𝚝𝚊 𝙼𝚊𝚛𝚝𝚊🇨🇴 𝙿𝚜𝚒𝚌𝚘𝚕𝚘𝚐í𝚊Ψ. + Cosmetologa y esteticista. 🫶🏻💘
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alejandra_alean reaches 97.4K followers with 6.00% engagement, about 55% above the ~3.86% median. Their audience looks solid, a solid pick.
MARÍA JOSÉ 🦋 Fundación – Santa Marta El tiempo de Dios es perfecto 👌🏻
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mariajosearias_13 reaches 54.8K followers with 4.62% engagement, about 20% above the ~3.86% median. Their audience looks solid, a solid pick.
🇨🇴Playa grande – Santa Marta – 🇨🇴 ☎420 9692 📱302 435 9405 – 315 668 53 65 📩jabanibue.co/reservas
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hoteljaba reaches 50.0K followers with 2.02% engagement, about 48% below the ~3.86% median. Their audience looks solid, a solid pick.
¡CREO EN DIOS! Alcaldesa de Santa Marta 2020 – 2023
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virna_johnson reaches 31.2K followers with 2.41% engagement, about 38% below the ~3.86% median. Their audience looks solid, a solid pick.
Psicología ¥🖤 Santa Marta 🌴🌄 @store_jg16 🦁 @boutique_jeseniasalazar 🖤✨
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jeseniasalazar12 reaches 23.7K followers with 7.68% engagement, about 99% above the ~3.86% median. Their audience looks solid, a solid pick.
Psicóloga 👩⚕️ Santa Marta – Colombia 🇨🇴
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mlv1701 reaches 23.4K followers with 2.99% engagement, about 23% below the ~3.86% median. Their audience looks solid, a solid pick.
Profesional en deporte ✨ CRIMINALISTA Santa Marta 🌴 (Colombia)
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yarelis_montes reaches 22.3K followers with 5.07% engagement, about 31% above the ~3.86% median. Their audience looks solid, a solid pick.
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Search the creator databaseA[Mar]🌊 Srta. Santa Marta 2024 Capitana Popular del Mar 2023 Enfermera 🩺 Esp. Gerencia de la calidad y Auditoría en salud Creadora: @bylacol
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lauvangulo reaches 22.1K followers with 2.48% engagement, about 36% below the ~3.86% median. Their audience looks solid, a solid pick.
Especialista en Novias MakeUp Artist 🌟 #kmakeupc 📍Santa Marta, Colombia Brides @kmakeupbrides Information +573108321935 🚫No call
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kmakeup_c reaches 20.4K followers with 2.12% engagement, about 45% below the ~3.86% median. Their audience looks solid, a solid pick.
Alojamientos en Santa Marta🌊🌅 📲WhatsApp 3150526068 @trinihouse__ @trinity_bga @trinifries_bga @trinity_bga
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trinirent_ reaches 20.3K followers with 13.69% engagement, about 255% above the ~3.86% median. Their audience looks solid, a solid pick.
Sin Dios NADA🙇🏽♀️🙏🏽 Cosmetologa- Esteticista- micropigmentadora Creadora de contenido- Modelo📸 𝑺𝒂𝒏𝒕𝒂 𝑴𝒂𝒓𝒕𝒂-𝑪𝒐𝒍𝒐𝒎𝒃𝒊𝒂📍 Cuenta alternativa @mcamila2029
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mariacamilaacuna29 reaches 19.9K followers with 3.05% engagement, about 21% below the ~3.86% median. Their audience looks solid, a solid pick.
🎥 Creador de contenido 🥗 Recetas saludables fáciles 📍 Barranquilla / Santa Marta
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soyjosecasas reaches 19.7K followers with 8.58% engagement, about 122% above the ~3.86% median. Their audience looks solid, a solid pick.
Riohacha / Santa Marta 🇨🇴
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luisafernanda511 reaches 19.1K followers with 6.63% engagement, about 72% above the ~3.86% median. Their audience looks solid, a solid pick.
📍De la perla más linda de América – Santa Marta 🏝
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adrianaeliasgmz reaches 18.4K followers with 4.59% engagement, about 19% above the ~3.86% median. Their audience looks solid, a solid pick.
Guitarrista 🎸 ψ Psicólogo Santa Marta 🇨🇴 ⚡ No hay ruta fija, solo el ritmo que elijo seguir.
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camilobaena_ reaches 16.9K followers with 4.98% engagement, about 29% above the ~3.86% median. Their audience looks solid, a solid pick.
•𝑺𝒂𝒏𝒕𝒂 𝑴𝒂𝒓𝒕𝒂📍 ⚖️.
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yinethropero26 reaches 16.7K followers with 6.71% engagement, about 74% above the ~3.86% median. Their audience looks solid, a solid pick.
Edil 2016-2019 Servidora de Dios Formalización y empleo CEO Línea capilar EB Com Social/Periodista Especialista Gestión Humana ANIMALISTA 📍Santa Marta
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erikajosefinabeltran_ reaches 16.5K followers with 3.80% engagement, about 2% below the ~3.86% median. Their audience looks solid, a solid pick.
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Search the creator databaseSecretaría de Cultura de @santamartadtch Nuestra secretaria: @linamariasanchez_maduro #NosUneLaCultura 🤍🩵
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culturasmr reaches 16.5K followers with 2.07% engagement, about 46% below the ~3.86% median. Their audience looks solid, a solid pick.
I live in Santa Marta fantastic ❤️🔥
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_guardiola.stv reaches 15.8K followers with 5.72% engagement, about 48% above the ~3.86% median. Their audience looks solid, a solid pick.
🪷Transformamos sentimientos en detalles que llegan al corazón.🪷 🇨🇴📍Santa Marta
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expresionesfloristeria reaches 14.8K followers with 2.59% engagement, about 33% below the ~3.86% median. Their audience looks solid, a solid pick.
Estudiante de Gatodumas Santa Marta Bquilla 📍 Colombia 1996
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mjgonzalez8_ reaches 14.5K followers with 20.76% engagement, about 438% above the ~3.86% median. Their audience looks solid, a solid pick.
BARBER LIFE 💈💫 DIOS Y FAMILIA 🙌🏾🖤 • +57 300-876-0482 •SANTA MARTA •B/QUILLA
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curvelo_barber reaches 14.5K followers with 3.33% engagement, about 14% below the ~3.86% median. Their audience looks solid, a solid pick.
• Acordeonista de @nataliacurveelo • Productor • De Santa Marta🇨🇴🌍 23 De Mayo • Con Dios de la mano🙏🏻💪🏼 @delisreposteria_
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alejandrojedap reaches 13.6K followers with 3.38% engagement, about 12% below the ~3.86% median. Their audience looks solid, a solid pick.
🕴️ • @ssc.samariansocialclub 💼 • @festivalmardeacordeones 📍 •Santa Marta 🌴 Colombia 🇨🇴
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lonchoruiz10 reaches 13.4K followers with 2.20% engagement, about 43% below the ~3.86% median. Their audience looks solid, a solid pick.
Santa Marta 📍 Isaías 41;10.🤍
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dayanaferrer09 reaches 13.0K followers with 14.57% engagement, about 277% above the ~3.86% median. Their audience looks solid, a solid pick.
Hair Director @yotambiensoymoda Ceo: @coccomaillot Staff: @luiguimakeup @mgmsmodelss •Celebrities •Novias •Sociales •Campañas Santa Marta,Colombia
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alfredhairstyle reaches 12.5K followers with 4.87% engagement, about 26% above the ~3.86% median. Their audience looks solid, a solid pick.
📲3007522852 @almacenes.egosss2 📌VENTAS AL MAYOR Y DETAL 📌ENVÍOS NACIONALES 📍PUNTOS FÍSICOS EN SANTA MARTA Sede principal calle 20-471 CENTRO
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eggos_shoes reaches 11.3K followers with 3.14% engagement, about 19% below the ~3.86% median. Their audience looks solid, a solid pick.
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Search the creator database#GestiónDePrimera Gestora Social de Santa Marta Mamá de dos princesas Tana y Thalí 🤍 Esposa de @carlospinedocuello
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bleyriketh reaches 10.5K followers with 10.80% engagement, about 180% above the ~3.86% median. Their audience looks solid, a solid pick.
¡Vive la pasión del voley en Santa Marta!🏐 Minivoley-Infantil-Menores-Juvenil-Empresarial- Universitario Director: @luisibarguen1
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galacticosvoley reaches 10.3K followers with 3.77% engagement, about 2% below the ~3.86% median. Their audience looks solid, a solid pick.
📍Santa Marta -Colombia 🇨🇴 🏆ATLETA WELLNESS 🥇 4x Wellness (2018, 2019, 2022, 2023) Personal trainer @smartfitco
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vilma.carrillo reaches 9.7K followers with 2.45% engagement, about 37% below the ~3.86% median. Their audience looks solid, a solid pick.
Una Casa Para Todos❤️ Santa Marta, Colombia 📍Calle 30 # 6-69 Entradas a EXPERIENCIA RESURRECCIÓN 2026 👇🏼 Domingo – 9 AM, 11 AM & 6 PM
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amorenaccioncol reaches 9.5K followers with 2.27% engagement, about 41% below the ~3.86% median. Their audience looks solid, a solid pick.
💚Formamos buenos ciudadanos con capacidad de liderazgo. 👦🏽Educamos desde las experiencias. 📍Santa Marta 💬Atendemos tus dudas aquí👇🏼
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colegiocooedumag reaches 9.3K followers with 2.46% engagement, about 36% below the ~3.86% median. Their audience looks solid, a solid pick.
📍Bogotá | Santa Marta
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anasurbinaa reaches 9.3K followers with 6.58% engagement, about 70% above the ~3.86% median. Their audience looks solid, a solid pick.
Abogado | Universidad C.C. ⚖️ Co-Founder: @asoviva.voluntarios 📍Santa Marta / Bogotá Columna de opinión ⬇️
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jhonecheverriat reaches 9.0K followers with 2.52% engagement, about 35% below the ~3.86% median. Their audience looks solid, a solid pick.
Apoyando siempre a nuestro @sebastiancarva Carlos perez en @enfermerasrcn 📺 No cambies recuerda q eres perfecto siendo imperfecto💛💙❤💪🍃 Santa marta📍⭕⚪
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fans_sebascarvajal reaches 8.9K followers with 3.68% engagement, about 5% below the ~3.86% median. Their audience looks solid, a solid pick.
•Santa Marta, Colombia🇨🇴 •10 años 2014-2024🥇 •Envíanos tus fotos al DM📬 •Sigue a @scuderia035 🔥🏁 •Síguenos en Facebook 👇🏻
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santamartaluxury reaches 8.8K followers with 3.60% engagement, about 7% below the ~3.86% median. Their audience looks solid, a solid pick.
𝘈𝘭𝘭 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘪𝘴 𝘯𝘰𝘸. ♡ • 𝒮𝒶𝓃𝓉𝒶 ℳ𝒶𝓇𝓉𝒶, 𝒞𝑜𝓁. • ℬ𝓊𝓈𝒾𝓃𝑒𝓈𝓈 𝒶𝒹𝓂𝒾𝓃𝒾𝓈𝓉𝓇𝒶𝓉𝑜𝓇.
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danielapatinoc_ reaches 8.7K followers with 5.52% engagement, about 43% above the ~3.86% median. Their audience looks solid, a solid pick.
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Search the creator databaseCiénaga/SantaMarta. Inf: 3245971629 @luisamarcela.ca
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luisacoronadoa reaches 8.6K followers with 24.78% engagement, about 542% above the ~3.86% median. Their audience looks solid, a solid pick.
Somos una tienda multimarca 🌷la belleza de un accesorio está en la mujer qué lo usa 💫💫 @rochydg_7 Domicilios en Santa Marta Envíos a todo el país🇨🇴
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shop_rdg reaches 8.6K followers with 2.50% engagement, about 35% below the ~3.86% median. Their audience looks solid, a solid pick.
👩🏻⚕️Esp. Fisioterapia deportiva. 🏃🏽♀️Terapia manual ortopédica. 👩🏻💻Asesoría online. 📍Santa Marta 🇨🇴 Agenda tu cita👇🏽
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fisioterangelicagmz reaches 8.5K followers with 2.43% engagement, about 37% below the ~3.86% median. Their audience looks solid, a solid pick.
📍Santa Marta
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cesardecastro2 reaches 8.5K followers with 2.44% engagement, about 37% below the ~3.86% median. Their audience looks solid, a solid pick.
Presidente Ejecutivo de la Cámara de Comercio de Santa Marta para el Magdalena. @camcomerciosm Te invito a leer mi más reciente columna ⬇️
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cjjaramillor reaches 8.3K followers with 6.18% engagement, about 60% above the ~3.86% median. Their audience looks solid, a solid pick.
… 😁 📍 Santa Marta, Col
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tavojllo reaches 8.2K followers with 18.26% engagement, about 373% above the ~3.86% median. Their audience looks solid, a solid pick.
Operador náutico con base en 📍Santa Marta Alquiler de yates y lanchas de lujo ⚓️Flota propia: SEAHAWKS & KURT ALEX 🔹RNT #174597
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botessantamarta reaches 8.0K followers with 142.95% engagement, about 3603% above the ~3.86% median. Their audience looks solid, a solid pick.
📝 Comunicador y a veces deportista🏋🏽♂️ 🌅 Del mar, del río, de la montaña 🏞️ 📌 En Bogotá, pero de Santa Marta (🇨🇴)
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keinerquiroz19 reaches 7.9K followers with 3.79% engagement, about 2% below the ~3.86% median. Their audience looks solid, a solid pick.
❌NO LLAMADAS / NO DM ❌ Vie y Sab 5:30pm/10:30pm Dom y LunFes 5:00pm/10:00pm Santa Marta 🌴 Pide tu domi👇🏻
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crunchy_pig reaches 7.8K followers with 2.21% engagement, about 43% below the ~3.86% median. Their audience looks solid, a solid pick.
CEO @bootycampcol @kaotikas__ | Creadora de experiencias que conectan con tu cuerpo | 𝑪𝑳𝑨𝑺𝑬𝑺 𝑷𝑹𝑰𝑽𝑨𝑫𝑨𝑺 𝒀 𝑮𝑹𝑼𝑷𝑨𝑳𝑬𝑺 𝑫𝑬 𝑩𝑨𝑰𝑳𝑬💃🏻
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leinyjmnzz reaches 7.8K followers with 3.82% engagement, about 1% below the ~3.86% median. Their audience looks solid, a solid pick.
Todos tenemos una historia con la Gran Muralla ⛩ Abiertos de 10:00am a 6:00 pm DOMICILIOS: 📱3243003925 📞3156718968 📞3042450067 📞3042450077
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lagranmurallasm reaches 7.8K followers with 2.83% engagement, about 27% below the ~3.86% median. Their audience looks solid, a solid pick.
Colombiana 🇨🇴 costeña de fundación ☀️ 🍃 💫📍santa marta👩🏻⚕️MÉDICO PEDIATRA 👶🏻 👧🏻 🏥. 🩺Miembro de la S.C.P Me apasionada entrenar 🏋️♀️💪🏻
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cindyperezc17 reaches 7.8K followers with 7.84% engagement, about 103% above the ~3.86% median. Their audience looks solid, a solid pick.
Santa Marta 🌴 Dream high 👩🏼⚕️🩺 Mamá de Mathias 🦁 @mathiasperea_29 TikTok vanesaalexandraa_ @vanestore_sm @erotico_santamarta69.69
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vanesaalexandraa reaches 7.7K followers with 8.65% engagement, about 124% above the ~3.86% median. Their audience looks solid, a solid pick.
Barranquilla-Santa Marta 📍 Fashion/Lifestyle🪞/Comunicación social CEO: @glossynails______
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linajimenezp_ reaches 7.7K followers with 10.91% engagement, about 183% above the ~3.86% median. Their audience looks solid, a solid pick.
Grupo de baile, ubicada en la ciudad de santa Marta📍. ⚜️Since 2014⚜️ Shows, Eventos y Espectáculos WhatsApp 311 7195015 Director @eldon_ac
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afrocompanysantamarta reaches 7.6K followers with 2.52% engagement, about 35% below the ~3.86% median. Their audience looks solid, a solid pick.
📍🌴santa Marta/Plato Mag 🐊📍 CEO: @kikas_byag 🤍🖤 CEO: @kikasgold ✨💍👑
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cristygutierrez20 reaches 7.5K followers with 6.56% engagement, about 70% above the ~3.86% median. Their audience looks solid, a solid pick.
𝙿𝚛𝚘𝚏. 𝙸𝚗𝚐𝚎𝚗𝚒𝚎𝚛í𝚊 𝙸𝚗𝚍𝚞𝚜𝚝𝚛𝚒𝚊𝚕👷🏼♂️ 𝚃𝚠𝚒𝚝𝚝𝚎𝚛: @𝚓𝚎𝚜𝚞𝚜𝚊𝚕𝚟𝚊𝚛𝚎𝚣𝚍𝚖_ 📍𝚂𝚊𝚗𝚝𝚊 𝙼𝚊𝚛𝚝𝚊, 𝙲𝚘𝚕.
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jesusalvarezdm reaches 7.2K followers with 21.68% engagement, about 462% above the ~3.86% median. Their audience looks solid, a solid pick.
Enfermera🏥💉💊 Esp. En Enfermería Nefrológica 🏥💉 Santa Marta- Colombia 🌊🌊 La mamá de Joaquín 💛🪶
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vivas_andrea reaches 7.2K followers with 5.61% engagement, about 45% above the ~3.86% median. Their audience looks solid, a solid pick.
𝐴𝑏𝑜𝑔𝑎𝑑𝑎⚖️ – 𝑀𝑎𝑘𝑒𝑢𝑝 𝐴𝑟𝑡𝑖𝑠𝑡 ✨| lifestyle | Moda | Belleza CEO: @danielaadarraga_makeup 📍𝑺𝒂𝒏𝒕𝒂 𝑴𝒂𝒓𝒕𝒂
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danielaadarraga99 reaches 7.0K followers with 8.55% engagement, about 122% above the ~3.86% median. Their audience looks solid, a solid pick.
By: @marketmediacol Creamos momentos que cuentan tu historia ✨ 📸 Productos | Marcas | Emprendedores 📍 Santa Marta 💌 Agenda aquí
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marketstudio.co reaches 6.9K followers with 2.22% engagement, about 42% below the ~3.86% median. Their audience looks solid, a solid pick.
Creator sizes
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
High-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
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Find your creatorsSanta Marta is rapidly becoming a hotspot for dynamic content creators who excel in diverse areas such as lifestyle, travel, fashion, fitness, and wellness. This ranking showcases 25 influential individuals who have built engaged and authentic audiences by sharing high-quality, inspiring, and relatable content.
These creators are known for their ability to blend personal storytelling with visually compelling posts that resonate both locally and internationally.
Whether you are seeking fresh travel inspiration, fitness motivation, or the latest lifestyle trends, this collection highlights top-tier influencers who are shaping Santa Marta’s social media scene.
They serve as valuable partners for brands looking to connect genuinely with their audiences, through creativity and meaningful engagement across platforms like Instagram and TikTok.
Following these influencers offers a gateway to discovering Santa Marta’s vibrant culture and lifestyle through captivating digital narratives backed by solid engagement metrics and consistent growth.
Santa Marta is home to talented influencers like Lina Tejeiro, Aída Victoria Merlano, and Andrea Valdiri, along with many rising stars creating content about travel, lifestyle, and coastal culture. Most creators from Santa Marta produce travel, beach lifestyle, fashion, and entertainment content.
With its stunning beaches, nearby mountains, and vibrant Caribbean culture, Santa Marta offers a perfect backdrop for visual storytelling. Yes. Many work with travel agencies, swimwear brands, tourism companies, and lifestyle products.
Local creators also collaborate with hotels and resorts to promote Santa Marta as a top tourist destination.
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Santa Marta is home to talented influencers like Lina Tejeiro, Aída Victoria Merlano, and Andrea Valdiri, along with many rising stars creating content about travel, lifestyle, and coastal culture. These creators capture the spirit of Colombia’s Caribbean coast beautifully.
Most creators from Santa Marta produce travel, beach lifestyle, fashion, and entertainment content. Many of them share videos highlighting the city’s natural beauty, culture, and local food scene, making it a favorite for travel enthusiasts.
With its stunning beaches, nearby mountains, and vibrant Caribbean culture, Santa Marta offers a perfect backdrop for visual storytelling. It’s a dream location for influencers, photographers, and vloggers seeking tropical aesthetics.
Yes. Many work with travel agencies, swimwear brands, tourism companies, and lifestyle products. Local creators also collaborate with hotels and resorts to promote Santa Marta as a top tourist destination.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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