ClickAnalytic

Top 25 Estonian Influencers

Estonia is one of Europe's most digital societies, and its creator scene is bigger than the country's size suggests.

The 25 here run from chart musicians and a world-champion rally co-driver to standup comics, fitness coaches and lifestyle creators.

Most post in Estonian for a small, loyal home audience, which is exactly why their followers stay unusually engaged and genuine.

Denis Golubev headshotDenis Golubev8 min readLast updated: Jun 9, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 13,695 profiles matching this ranking and selected 25 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 13,695 matching creators

The ranking

Estonian creators here engage their audience 3.4x more than the platform average

Across the 13,695 Estonian creators we track, audiences engage about 3.4x more per post than a typical account of the same size, and their followers read as about 84% real on average.

Igor System 🇪🇪 | Mobility
#1
Igor System 🇪🇪 | MobilityMega
1.1M
Followers
1.28%
Engagement rate
1.6M
Avg reel plays
$12.2K+
Est. $/post

Helping you fall in love with mobility. Personal trainer | 15+ years 🇪🇪 👇 Mobility Courses

Audience location
Estonia50.0%
Audience gender
17.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

The largest account on the list, a mobility coach with over a million followers and 15+ years of training behind him; the go-to for fitness, wellness and training-gear brands that want national scale.

Ari Matti Mustonen
#2
451.9K
Followers
0.98%
Engagement rate
309.5K
Avg reel plays
$2.6K-5.7K
Est. $/post

🇪🇪 ALL TIX at ARIMATTI.COM Standup comedian and piece of shit. Kill Tony regular, Comedy Mothership familiá, proud Estonian.

Audience location
Estonia84.0%
Audience gender
6.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A standup comedian with an international touring profile; strong for entertainment, events and brands that want a sharp, bilingual comedic voice.

Liina Ariadne Pedanik
#3
Liina Ariadne PedanikMacro
164.1K
Followers
1.17%
Engagement rate
43.0K
Avg reel plays
$2.6K-5.7K
Est. $/post

📍 Los Angeles 💌Collaborations: marttihallik@gmail.com ✨⬇️KARMA OUT NOW⬇️✨

Audience location
Estonia85.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An LA-based Estonian recording artist promoting new music; fits labels, fashion and beauty brands chasing a polished, internationally-minded pop audience.

Τ Ι Μ Ξ S C Λ P Ξ    V I S U Λ L S
#4
Τ Ι Μ Ξ S C Λ P Ξ V I S U Λ L SMacro
129.8K
Followers
0.51%
Engagement rate
6.1K
Avg reel plays
$2.6K-5.7K
Est. $/post

⟟ United Arab Emirates ☼ Telling stories through visuals ☽ Travel • Hospitality • Lifestyle • Events • Food ✉︎ georg@timescapevisuals.com

Audience location
Estonia80.0%
Audience gender
10.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A visual storyteller working in travel, hospitality and food; suits destinations, hotels and lifestyle brands that need high-quality imagery, with a partly Estonian audience.

✨Kelly Sildaru✨
#5
124.1K
Followers
1.36%
Engagement rate
119.8K
Avg reel plays
$2.6K-5.7K
Est. $/post

• Olympic bronze🥉 • 10x XGames medalist • Halfpipe World Champion🏆 @redbull | @coolbeteesti | @oysho | @volklskis | @markerproducts | @dalbelloboots

Audience location
Estonia41.0%
Audience gender
11.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An Olympic-medalist and X Games freestyle skier already partnered with Red Bull and Oysho; a natural fit for sportswear, energy and youth brands that want real athletic credibility.

adorée
#6
120.1K
Followers
22.33%
Engagement rate
352.9K
Avg reel plays
$2.6K-5.7K
Est. $/post

💌 adoree@tiddle.io tiktok @adoreeparn

Audience location
Estonia88.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A micro-creator with engagement far above the rest of the list; a small but extremely active audience, well suited to product launches that need real interaction over raw reach.

Brigitte Susanne Hunt 🐝🐺
#7
Brigitte Susanne Hunt 🐝🐺Macro
107.4K
Followers
1.25%
Engagement rate
92.0K
Avg reel plays
$2.6K-5.7K
Est. $/post

Law👩‍⚖️& Fitmodel 🏋🏼‍♀️ 🔝Entertainer 2023 🏆🇪🇪 🔝Sexiest woman 2020🏆 🇪🇪 Business: brigittesusannehunt@gmail.com

Audience location
Estonia78.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A law-and-fitness personality and TV entertainer; fits beauty, fitness and lifestyle brands looking for a bold, recognizable Estonian face.

Grete Kuld
#8
101.3K
Followers
1.43%
Engagement rate
76.2K
Avg reel plays
$2.6K-5.7K
Est. $/post

Minu uus lugu “Tähetolm”👇🏻✨

Audience location
Estonia80.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A pop musician promoting new singles; a fit for music, fashion and youth-focused brands with an engaged, Estonian-language following.

Hanna Paluoja
#9
96.8K
Followers
3.53%
Engagement rate
77.5K
Avg reel plays
$899-1.5K
Est. $/post

MY BOOTY PROGRAM IS OUT🍑

Audience location
Estonia80.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A fitness creator selling her own workout program, with solid engagement; strong for activewear, supplements and wellness apps aimed at women.

Mallu Mariann Treimann-Legrant
#10
Mallu Mariann Treimann-LegrantMid
88.4K
Followers
5.98%
Engagement rate
223.6K
Avg reel plays
$899-1.5K
Est. $/post

✉️ marianntreimann@gmail.com

Audience location
Estonia84.0%
Audience gender
11.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A lifestyle creator with notably high engagement for her size; a good pick for beauty and everyday-product brands that value interaction over reach.

You're seeing 25 of 13,695

Search the full Estonian creator database

Filter all 13,695 Estonian creators by engagement, audience location, audience quality and commercial fit, then export verified contacts.

Search all 13,695 matching creators
Liis Ysabel Ärm
#11
80.4K
Followers
10.51%
Engagement rate
113.8K
Avg reel plays
$899-1.5K
Est. $/post

LA & London & 🇪🇪 liisisabelarm@gmail.com

Audience location
Estonia88.0%
Audience gender
14.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An Estonian creator splitting time between LA, London and home, with very high engagement; suits fashion and beauty brands wanting a worldly micro voice.

KEILI SÜKIJAINEN
#12
78.1K
Followers
3.44%
Engagement rate
92.7K
Avg reel plays
$899-1.5K
Est. $/post

Probably taller than you ✨TV host @kanal2 💛 founder @fillydrink 👉 #kuldnepilet #kodudrahaks @sudamesoov

Audience location
Estonia83.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A TV host and drinks-brand founder; fits media tie-ins and food-and-drink brands that want an on-camera Estonian presenter.

Martin Järveoja
#13
76.1K
Followers
0.61%
Engagement rate
38.2K
Avg reel plays
$899-1.5K
Est. $/post

FIA WORLD RALLY CHAMPION 2019 🏆

Audience location
Estonia38.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

The 2019 World Rally co-driving champion; a clear fit for automotive, motorsport and performance brands that want genuine racing credibility.

Sidni✨
#14
74.1K
Followers
0.87%
Engagement rate
18.2K
Avg reel plays
$899-1.5K
Est. $/post

“Suunamudijate Tuleproov” GO3s ‼️ Kuula mu laulu 👇🏼

Audience location
Estonia87.0%
Audience gender
15.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A singer building a loyal home following off the back of TV exposure; suits music, fashion and youth brands.

andrei zevakin
#15
73.8K
Followers
3.92%
Engagement rate
169.5K
Avg reel plays
$899-1.5K
Est. $/post

◾️ @zejestuudio 💇🏻‍♂️💇🏼‍♀️ ◾️ @betmaster.ee ambassador ◾️ 1/2 @mstpodcast

Audience location
Estonia88.0%
Audience gender
7.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A hairstylist and podcast co-host with one of the cleanest audiences on the list; fits grooming, barber and male-skewing lifestyle brands.

G E T T E R  J A A N I
#16
70.9K
Followers
1.64%
Engagement rate
24.1K
Avg reel plays
$899-1.5K
Est. $/post

“The Game”🧚‍♂️

Audience location
Estonia79.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A well-known Estonian pop singer with broad national recognition; a fit for music, beauty and entertainment campaigns.

Karmely Sõrmus
#17
67.4K
Followers
1.35%
Engagement rate
11.1K
Avg reel plays
$899-1.5K
Est. $/post

Neo traditional tattoo Where: @solunatattoo 🇪🇪 & @sticksandstonesberlin 🇩🇪 •dm only• Sponsored by: @tattooarmourpro ProTeam @barberdts_de

Audience location
Estonia68.0%
Audience gender
14.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A neo-traditional tattoo artist working between Tallinn and Berlin; ideal for tattoo-supply, art and alt-culture brands with a devoted niche audience.

Kristel Aaslaid
#18
64.5K
Followers
0.59%
Engagement rate
35.0K
Avg reel plays
$899-1.5K
Est. $/post

‘Tis but a scratch. 📀@gramoffun 📀@oedband

Audience location
Estonia84.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A musician tied to local bands; suits music, festival and lifestyle brands wanting an alternative-leaning Estonian audience.

Grete Paia
#19
60.2K
Followers
2.14%
Engagement rate
45.9K
Avg reel plays
$899-1.5K
Est. $/post

👀armastus on pime👀

Audience location
Estonia79.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An established Estonian pop singer with steady engagement and national name recognition; a fit for music, beauty and youth brands.

TANEL PADAR
#20
60.1K
Followers
1.23%
Engagement rate
99.5K
Avg reel plays
$899-1.5K
Est. $/post

Selle konto sisu jagamine ilma autori nõusolekuta on keelatud.

Audience location
Estonia83.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A veteran Estonian rock musician with cross-generational reach; suits music, events and heritage-leaning brands.

You're seeing 25 of 13,695

Search the full Estonian creator database

Filter all 13,695 Estonian creators by engagement, audience location, audience quality and commercial fit, then export verified contacts.

Search all 13,695 matching creators
Lauren
#21
59.6K
Followers
4.07%
Engagement rate
132.8K
Avg reel plays
$899-1.5K
Est. $/post

Selle konto sisu jagamine ilma autori nõusolekuta on keelatud. MAGRADA x Lauren tooted👇🏼 ✨🤍

Audience location
Estonia68.0%
Audience gender
14.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A lifestyle creator with her own product line and good engagement; a fit for beauty and direct-to-consumer brands wanting a relatable Estonian voice.

TANJA 🇪🇪 🎶
#22
58.8K
Followers
0.89%
Engagement rate
17.2K
Avg reel plays
$899-1.5K
Est. $/post

"Elu on ilus" ✨️

Audience location
Estonia82.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A singer and TV personality with a broad, family-friendly following; suits music, lifestyle and mainstream consumer brands.

✭𝖇𝖊 𝖙𝖍𝖊 𝖈𝖍𝖆𝖓𝖌𝖊✭
#23
✭𝖇𝖊 𝖙𝖍𝖊 𝖈𝖍𝖆𝖓𝖌𝖊✭Mid
57.6K
Followers
1.23%
Engagement rate
39.8K
Avg reel plays
$899-1.5K
Est. $/post

Audience location
Estonia67.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A lifestyle creator with a personal, understated feed; a fit for wellness, beauty and slow-living brands aimed at a younger Estonian audience.

Laura V.
#24
56.9K
Followers
0.50%
Engagement rate
24.9K
Avg reel plays
$899-1.5K
Est. $/post

I wear many hats💕 AI, Lead Gen, Growth & Marketing 💌 laura.valk@cleverscaleai.com

Audience location
Estonia66.0%
Audience gender
32.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A marketing-and-AI creator posting about growth and lead generation; an unusual but useful fit for B2B, SaaS and tech brands rather than consumer campaigns.

ELINA BORN
#25
56.5K
Followers
0.50%
Engagement rate
16.6K
Avg reel plays
$899-1.5K
Est. $/post

eetrivaikus — 🪩 1/3 @kl2mmar gigs: booking@kurvaduudised.com

Audience location
Estonia71.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An Estonian pop singer with an international profile; fits music, fashion and event brands wanting a recognizable name with reach beyond Estonia.

Niche analytics

Who's on this list

Estonia is small, but it is one of the most connected countries in Europe, and its top creators reflect that: a compact scene where the same names recur across entertainment, sport and music, and where most built a following at home before looking abroad.

What stands out is how loyal those home audiences are. Across the 13,695 Estonian creators we track, the names on this list pair national recognition with the kind of engaged, real following that carries over into campaigns. The breakdown below shows who they are and what they post.

75%
avg Estonian audience
2.9%
avg engagement rate
84%
avg real audience
$899-1.5K
estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post
Music releasesStandup & comedyWorkout programsPodcasts & TVLifestyle & beautySport highlightsBehind the scenes
Who they are

Musicians & singers

Recording artists and pop names with loyal, Estonian-language fanbases.

Athletes

Olympic and world-champion sportspeople, from freestyle skiing to rally.

Comedy & TV

Standup comics and TV hosts who carry their audiences online.

Fitness & coaching

Mobility and training creators, including the list's single largest account.

Lifestyle & beauty

Everyday lifestyle and beauty creators, several with standout engagement.

Craft niches

Specialists like tattoo artists and hairstylists with devoted followings.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
24 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
1 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Brand fit

Best brand fits for Estonian influencers

Brand fit here is read from what creators actually post and the partners named in their bios, not from invented deals.

Sportswear & energy
Best fit

Olympic and rally names, some already linked to Red Bull, fit sportswear, energy and youth brands wanting genuine credibility.

Music & events
Strong

A deep bench of recording artists suits labels, festivals, ticketing and entertainment campaigns.

Beauty & fashion
Good

Lifestyle and beauty creators fit cosmetics, apparel and direct-to-consumer brands.

Fitness & wellness
Good

Mobility and training creators fit supplements, gear and wellness apps.

Regulated betting
Niche

A couple of creators already name local operators like Betmaster in their bios, relevant only where gambling promotion is legal.

Recommendations are inferred from creator bios and content themes, not invented sponsorship history.

A striking share of the list are working musicians, from pop singers to rock veterans, which gives Estonia's top creator tier a strong music backbone rather than the influencer-and-lifestyle mix you see in many countries.

Sport is the other anchor: an Olympic freestyle-skiing medalist and a World Rally co-driving champion sit alongside the entertainers, a reminder that in a small country the biggest online names often come from the podium as much as the feed.

Our verdict

For a small country, Estonia offers an unusually broad creator pool: music and sport names with national reach, alongside mid-size lifestyle creators whose audiences interact heavily.

Start with the musicians and athletes when you need awareness, or the smaller lifestyle creators when you need engagement and a more personal voice. To go wider than this shortlist, the full set of Estonian creators is searchable in ClickAnalytic.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Estonian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Estonian creators.

How were these Estonian influencers ranked?

On a blend of reach, engagement and audience quality from the Click Analytic database, with a requirement that the audience is meaningfully Estonian.

Is this only Instagram?

These profiles are ranked on their Instagram presence, though several of the creators are also active on TikTok and YouTube.

Why are some famous Estonian names missing?

We left out official, institutional and brand accounts, for example government or company pages, to keep the list focused on individual creators.

Which creators suit brand campaigns?

It depends on the goal: musicians and athletes give national awareness, while the mid-size lifestyle creators tend to drive stronger engagement. Check recent posts and audience quality before reaching out.

How real are these audiences?

Audience quality is scored live, and the creators here generally show high shares of real, active followers, which is one reason they were selected.

How often is the ranking updated?

The data is refreshed regularly from the Click Analytic database, so the list reflects recent follower and engagement figures.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 9, 20268 min readRefreshed monthly

Looking for specific creators?

Build your own vetted shortlist in minutes. Search 400M+ creators, filter by audience, and export verified contacts. Free for 14 days.

Start your search free