ClickAnalytic

Top 13 UK Tech Influencers

British tech feeds are built by makers, not just unboxers.

This list runs from gadget and Apple reviewers to machine-learning engineers, an augmented-reality developer, and an AI founder.

The people who actually build software and hardware tend to hold the most reactive followings, which is exactly why this shortlist over-indexes on engineers and tinkerers.

Denis Golubev headshotDenis Golubev5 min readLast updated: Jun 16, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 1,797 profiles matching this ranking and selected 13 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 1,797 matching creators

The ranking

UK tech creators engage 4.8x more than average

Across the 1,797 UK tech creators we track, audiences engage about 4.8x more per post than a typical account of the same size, and their followers read as about 81% real on average.

Gavin Free
#1
345.4K
Followers
1.67%
Engagement rate
155.7K
Avg reel plays
$2.6K-5.7K
Est. $/post

🇬🇧 in 🇺🇸 - Slow Mo Guy, , “Best Slow Mo on YouTube” - (Will Smith) “Is this what white people do?” - (Snoop Dogg) “Underwhelming” - (Chris Pratt)

Audience location
UK14.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

One half of the Slow Mo Guys, Gavin Free turns cameras, gadgets, and physics into high-production spectacle. His 87% real audience and large following make him the broadest-reach pick here, best when a brand wants polished tech storytelling over a deep technical walkthrough.

Sam Meech-Ward
#2
181.8K
Followers
7.30%
Engagement rate
882.1K
Avg reel plays
$2.6K-5.7K
Est. $/post

https://cloudcourse.dev

Audience location
UK12.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Sam Meech-Ward teaches cloud and software development and links straight to his own course. His engagement runs far above the typical account of his size, which signals a tight, technical following, ideal for developer tools and SaaS briefs.

Huw Prosser
#3
113.5K
Followers
6.72%
Engagement rate
187.4K
Avg reel plays
$2.6K-5.7K
Est. $/post

In a cave with a box of scraps 📦 ML Engineer Tinkerer 📍London

Audience location
UK29.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A London-based ML engineer who posts hands-on machine-learning and tinkering projects. Engagement well above his tier benchmark suggests followers come for the builds, making him a strong fit for AI and developer-facing campaigns.

Tomi Adebayo
#4
59.2K
Followers
7.33%
Engagement rate
11.8K
Avg reel plays
$899-1.5K
Est. $/post

Bridging Consumer Tech & Car Culture 🏎️📱 🎙️Presenter & Content Creator 📩 Agent: talia@intertalentgroup.com

Audience location
UK31.0%
Audience gender
35.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Tomi Adebayo reviews consumer tech and car culture as a presenter and is represented by an agent, so he is set up for paid work. His audience reads as 65% real, the softest signal on this list, so weigh his reach against quality before booking.

Macbook Hacks
#5
56.1K
Followers
1.10%
Engagement rate
36.8K
Avg reel plays
$899-1.5K
Est. $/post

Apple Tips (for normal people) 👇🏽 Weekly newsletter with Mac tips

Audience location
UK8.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Macbook Hacks runs practical Apple and Mac tips and feeds a weekly newsletter. Engagement is lower than the louder accounts here, but a tips-and-newsletter format suits software brands that want a clear, repeatable how-to slot.

Jorge Powell 🏴󠁧󠁢󠁷󠁬󠁳󠁿
#6
Jorge Powell 🏴󠁧󠁢󠁷󠁬󠁳󠁿Micro
40.7K
Followers
1.67%
Engagement rate
17.4K
Avg reel plays
$114-679
Est. $/post

⚡️YouTube creator & tech enthusiast. 📩 business@jorgepowell.com 👇🏼 Wallpapers, YouTube & more!

Audience location
UK23.0%
Audience gender
24.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Jorge Powell is a Welsh tech enthusiast and YouTube creator who posts wallpapers and consumer-tech content. His mix of channels makes him a fit for accessible, mainstream tech briefs rather than deeply technical ones.

Joey Does Tech
#7
40.1K
Followers
1.59%
Engagement rate
13.9K
Avg reel plays
$114-679
Est. $/post

All my links below 😊

Audience location
UK47.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Joey Does Tech has the most UK-concentrated audience on this list, with 47% of followers in the country and an 87% real score. That makes him a sensible starting point when a campaign needs to land specifically with a British tech audience.

Oghalé
#8
34.3K
Followers
3.20%
Engagement rate
9.4K
Avg reel plays
$114-679
Est. $/post

creative director @isoko saved by grace†| 🫧| ai consultant licensing, @trunkarchive london ↔ Los Angeles

Audience location
UK10.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Oghalé works as a creative director and AI consultant across London and Los Angeles. With an 87% real audience and a design-led feed, the account fits creative-tool and AI briefs that value taste as much as reach.

Patrick
#9
22.4K
Followers
9.18%
Engagement rate
7.1K
Avg reel plays
$114-679
Est. $/post

220K+ subs YouTube channel : Youtube.com/c/patrickrambles

Audience location
UK8.0%
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Patrick runs a 220K-subscriber YouTube channel and posts the highest engagement on this list. That intensity points to a loyal, reactive following, useful when a brand wants comments and saves rather than just impressions.

Lucyhedges
#10
18.4K
Followers
3.74%
Engagement rate
4.2K
Avg reel plays
$114-679
Est. $/post

BBC Travel Show| BBC The One Show| House Beautiful Tech Columnist| Former Metro Tech Editor| Host/Speaker/TV opportunities: lucyhedges1@gmail.com

Audience location
UK64.0%
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Lucy Hedges is a former Metro tech editor and BBC presenter, and 64% of her audience is in the UK. She brings editorial credibility and a domestic following, a fit for brands that want a trusted reviewer voice rather than pure scale.

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Arthur Bouffard
#11
15.4K
Followers
2.62%
Engagement rate
17.2K
Avg reel plays
$114-679
Est. $/post

⚙️ Creator - Developer - Augmented Reality 📖 Feat/Work @ Snap, Google, Olympics, adidas, NYT, LIV Golf, MIT & WIRED 📍 I make art & technology

Audience location
UK8.0%
Audience gender
14.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Arthur Bouffard is a developer and augmented-reality creator with credited work for major platforms and brands. His 86% real audience and AR focus make him the clear pick for camera-effect, creative-tool, and platform briefs.

Shit User Story
#12
15.3K
Followers
4.24%
Engagement rate
22.8K
Avg reel plays
$114-679
Est. $/post

The internet nobody asked for

Audience location
UK10.0%
Audience gender
11.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Shit User Story turns software and UX frustrations into sharp, relatable humor and has the cleanest audience here at 89% real. The comedic angle suits developer-tool and SaaS brands comfortable with self-aware, in-joke creative.

Amir Kidwai
#13
12.1K
Followers
6.99%
Engagement rate
134.1K
Avg reel plays
$114-679
Est. $/post

University of Manchester 🇬🇧 graduate London 📍 CEO at Tensorblue AI In my build Era

Audience location
UK9.0%
Audience gender
29.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Amir Kidwai is the founder of an AI company and documents building it from London. His following is smaller and reads as 71% real, but a founder-building-in-public angle is well suited to B2B and developer-audience campaigns.

Niche analytics

Who's on this list

These are working UK tech creators rather than brand or retail accounts. The list mixes consumer-gadget reviewers, Apple and software tip creators, hands-on engineers, and people who build with AI and augmented reality. Several point their Instagram at a larger YouTube channel, so the feed is often the trailer for longer build logs, reviews, and explainers.

What connects them is making over marketing. Many describe themselves as developers, engineers, or presenters, and their bios link to courses, newsletters, or channels rather than affiliate storefronts. That is useful to know before a campaign: this is a group that demonstrates products in real use, which tends to suit briefs that reward a credible walkthrough over a quick mention.

21%
avg UK tech audience
4.4%
avg engagement rate
81%
avg real audience
$114-679
estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post
Gadget reviewsApple and software tipsBuild and code logsAI and AR demosBehind the scenesNewsletter and course links
Who they are

Gadget and consumer-tech reviewers

Presenters who test phones, laptops, and hardware in real use, often cross-posting from a larger YouTube channel.

Software and Apple tip creators

Accounts built on short, practical how-to content, several feeding a paid newsletter or course.

Engineers and ML tinkerers

Working developers and machine-learning builders who show the project, not just the result.

AR and creative technologists

Creators who make art and tools with augmented reality, with credited work for major platforms and brands.

AI founders and consultants

Founder-led accounts that document building an AI product, useful for B2B and developer-facing briefs.

Tech journalists and broadcasters

Established UK tech columnists and TV presenters who carry editorial credibility into the feed.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
8 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
5 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
0 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

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Brand fit

Best brand fits for UK tech influencers

Read these as inferences from bios and content themes, useful for shortlisting, not a record of past deals.

Consumer hardware and gadgets
Best fit

The reviewers here test phones, laptops, and accessories on camera, which suits launch and hands-on review briefs.

Software, apps, and SaaS
Strong

Apple-tip and developer accounts demonstrate tools in real workflows, a fit for product walkthroughs and free-trial pushes.

AI and developer tools
Strong

Several creators build with machine learning and AI and speak to a technical audience, useful for B2B and dev-facing campaigns.

Creative and AR platforms
Good

The AR technologist on this list has credited work for major platforms, a fit for creative-tool and camera-effect briefs.

Courses, newsletters, and learning
Niche

Many link to their own courses or newsletters, so education and upskilling brands have natural common ground.

Recommendations are inferred from creator bios and content themes, not invented sponsorship history.

Several of these creators describe themselves as developers, engineers, or founders rather than reviewers, and their bios link to courses, newsletters, or live products instead of affiliate stores. That maker-led mix is why engagement on this shortlist runs well above the typical account of the same size.

Many run a larger YouTube channel and treat Instagram as a feed for longer reviews and build logs, so reach here understates their total audience. Several also list an agent or a business email, which means a meaningful share of this short list is already set up for paid work.

Our verdict

This shortlist is best for briefs that reward a credible, hands-on demonstration: hardware launches, software walkthroughs, and developer-facing or AI campaigns.

Start with the gadget and Apple-tip reviewers when you need broad consumer reach, and move to the engineers, the AR developer, and the AI founder when the audience needs to be technical. Note that one creator here reads as 65% real, below the rest, so weigh that against reach.

To go further, the public list is a sample: Click Analytic tracks 1,797 UK tech creators in total, with audience quality, contact emails, and price estimates on each, so you can filter the full slice rather than work from the top 13 alone.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank UK tech creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting UK tech creators.

How were these UK tech influencers chosen and ranked?

We started from tech creators with a UK audience on Instagram, removed businesses and off-niche accounts, then ranked the remaining people by a blend of reach, engagement, and audience quality. The result is a hand-vetted sample of 13, not a raw follower count.

Is this list only Instagram?

The metrics shown are from Instagram, but several of these creators are bigger on YouTube and use Instagram as a feed for longer reviews and build logs. The platform tooling can pull the same creators across Instagram, TikTok, and YouTube.

How is audience quality measured?

Each creator has a real-audience score, the share of followers that read as genuine rather than fake or inactive. For context, across all Instagram creators in the Creator Economy Report 2026 only 39% clear a 75%-real bar; most creators on this shortlist sit above it.

Why is the UK tech list shorter than other rankings?

UK tech is a smaller Instagram niche than beauty or fashion, and we would rather show a short, defensible list of genuine creators than pad it with repair shops, telecom brands, and off-topic accounts. The full tracked slice is much larger.

Are these creators good for brand campaigns?

Most suit hands-on briefs: hardware launches, software walkthroughs, and developer or AI campaigns. Brand-fit notes here are inferred from bios and content, not a record of past sponsorships, so treat them as a starting point for outreach.

How do I see the full list of UK tech creators and contact them?

Click Analytic tracks 1,797 UK tech creators in total. The platform shows audience data, real-audience scores, price estimates, and public contact emails where available, so you can filter the full slice and reach out directly rather than work from this top 13.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 16, 20265 min readRefreshed monthly

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