Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
TOP 30 (insane) Growing Influencers in January 2025
Discover our handpicked selection of the 30 Most Growing Influencers in January 2025. Here’s a pro tip: don’t miss out on the free influencer marketing resources at the end of this list—think email templates, contracts, briefs, and more!
🤫 Ready to explore the ultimate lineup of the most growing influencers on Instagram? Let’s get started! 👇.
How this list was built
A public shortlist from the ClickAnalytic creator database
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
30 global creators ranked on Instagram
The top 30 global creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
You're seeing 30
Search the full global creator database
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator databaseExplore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
You're seeing 30
Search the full global creator database
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator databaseExplore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Creator sizes
Which size of creator should you pick?
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Nano
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
Micro
RecommendedHigh-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Macro
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Mega
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsFind the Most Growing Influencers in January 2025
What metrics did we use to find the most growing Influencers in January 2025?
We asked our influencer marketing platform to find brands with these metrics:
👉 Followers: Below 10K
👉 Engagement rate: Above 2%
Nobody wants to work with a dull brand or one with fake followers. Who’s got time to use a fake follower checker?
We used our platform to analyse the audience and ensure they engaged with the content. The higher the engagement, the better.
👉 Activity level: Active
We also used our platform to find active instagram growing creators. There are no duds here.
👉 Growth: On the up!
All these brands have had an audience growth of 30% or more over the last 6 of months.
What does it mean?
These influencers are trending, and their audiences are growing!
For developers & data teams
Put the data behind this ranking in your own stack
The same live data we used to rank global creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
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Written by
Jules Carmaux
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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