ClickAnalytic

Top 20 Instagram Chess Influencers

Top Chess Influencers Ranked by Reach, Engagement, and.

Jules Carmaux headshotJules Carmaux10 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

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The ranking

30 global creators ranked on Instagram

The top 30 global creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

wwwchesscom
#1
2.1M
Followers
0.27%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

The world’s largest chess website. With over 250 million players, you’ll always find a game! 💚

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

wwwchesscom reaches 2.1M followers with 0.27% engagement, about 45% below the ~0.49% median. Their audience looks solid, a solid pick.

magnus_carlsen
#2
2.1M
Followers
2.22%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

World Chess Champion & highest rated player of all time. @freestyle_chess @taketaketakeapp

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

magnus_carlsen reaches 2.1M followers with 2.22% engagement, about 353% above the ~0.49% median. Their audience looks solid, a solid pick.

gukesh.official
#3
1.7M
Followers
1.01%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

The World Chess Champion 18th and The Youngest ever ! Enquiries :

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

gukesh.official reaches 1.7M followers with 1.01% engagement, about 106% above the ~0.49% median. Their audience looks solid, a solid pick.

gmhikaru
#4
1.3M
Followers
0.21%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

Professional Chessplayer and 5-Time US Chess Champion | Team Falcons Member twitch.tv/GMHikaru | kick.com/GMHikaru

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

gmhikaru reaches 1.3M followers with 0.21% engagement, about 57% below the ~0.49% median. Their audience looks solid, a solid pick.

nemochess
#5
895.0K
Followers
0.63%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

welcome to my chess page:) 💃🏻 run by @akanemsko ♟️ chess woman grandmaster/world champion ♠️ @nemo.poker 🍔@worthit.food business: akanemsko@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

nemochess reaches 895.0K followers with 0.63% engagement, about 29% above the ~0.49% median. Their audience looks solid, a solid pick.

pragg_chess
#6
888.0K
Followers
1.20%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

♟️India’s Youngest Chess Grandmaster Powered by Adani Sportsline Email ID : sportsline@adani.com Making moves, breaking records 🇮🇳

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

pragg_chess reaches 888.0K followers with 1.20% engagement, about 145% above the ~0.49% median. Their audience looks solid, a solid pick.

annacramling
#7
845.0K
Followers
1.15%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

Chess player & content creator :)

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

annacramling reaches 845.0K followers with 1.15% engagement, about 135% above the ~0.49% median. Their audience looks solid, a solid pick.

chessbaseindia
#8
657.0K
Followers
0.44%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

ChessBase India is a place where you get all the information and updates about India and the world of chess.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chessbaseindia reaches 657.0K followers with 0.44% engagement, about 10% below the ~0.49% median. Their audience looks solid, a solid pick.

fide_chess
#9
620.0K
Followers
0.41%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

International Chess Federation ♟ Fédération Internationale des Échecs

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

fide_chess reaches 620.0K followers with 0.41% engagement, about 16% below the ~0.49% median. Their audience looks solid, a solid pick.

chessteacher__
#10
511.0K
Followers
1.48%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

La Academia Oficial de Chessteacher. Empieza a entrenar de verdad👇🏼🔥

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chessteacher__ reaches 511.0K followers with 1.48% engagement, about 202% above the ~0.49% median. Their audience looks solid, a solid pick.

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goofychesslive
#11
497.0K
Followers
0.26%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Having Fun with Chess 🙂

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

goofychesslive reaches 497.0K followers with 0.26% engagement, about 47% below the ~0.49% median. Their audience looks solid, a solid pick.

bingabelle
#12
473.0K
Followers
0.00%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🧠Doctor of Psych | Sport Psych M.A. 🎓Pepperdine | Baddie Therapist 🎾Tennis Addict 🎱 Pool Shark♟️Chess Flirt 🔥Feminine fire 🦋 Unapologetically me💕 🇺🇸🇪🇸

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

bingabelle reaches 473.0K followers with 0.00% engagement, about 100% below the ~0.49% median. Their audience looks solid, a solid pick.

chesscomindia
#13
429.0K
Followers
0.18%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🥇Chess.com’s official page for all things chess in India! 🇮🇳 Follow us for chess tips/puzzles/quotes and more!

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chesscomindia reaches 429.0K followers with 0.18% engagement, about 63% below the ~0.49% median. Their audience looks solid, a solid pick.

swoozie
#14
399.0K
Followers
2.47%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess + Connect 4 grandmaster

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

swoozie reaches 399.0K followers with 2.47% engagement, about 404% above the ~0.49% median. Their audience looks solid, a solid pick.

danilli_chess
#15
369.0K
Followers
0.05%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🧠Smartest followers are here ♟️Interesting chess 🇰🇿Ambassador of @kzchessfederation Account run by Dad @bizmotivation Collab +77058080820 WhatsApp

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

danilli_chess reaches 369.0K followers with 0.05% engagement, about 90% below the ~0.49% median. Their audience looks solid, a solid pick.

viditchess
#16
341.0K
Followers
2.43%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess Grandmaster, World Rank #25 | Into Chess, Spirituality, Tech | Ambassador of Ambit |📍Mumbai

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

viditchess reaches 341.0K followers with 2.43% engagement, about 396% above the ~0.49% median. Their audience looks solid, a solid pick.

aylina.chess
#17
315.0K
Followers
3.14%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess player & content creator ♟️ Ambassador of @kzchessfederation 🇰🇿 Chess school @aktau.chess.school

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

aylina.chess reaches 315.0K followers with 3.14% engagement, about 541% above the ~0.49% median. Their audience looks solid, a solid pick.

sochess_nft
#18
310.0K
Followers
0.01%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

■ Play Chess With your own 3D chess pieces ■ SOCHESS IS COMING SOON ■ ETH Chain ■ 3D NFT Game Chess set

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sochess_nft reaches 310.0K followers with 0.01% engagement, about 98% below the ~0.49% median. Their audience looks solid, a solid pick.

chess__.video__
#19
294.0K
Followers
0.01%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

⚜️Chess Love️⚜️ 📚Discover many new things about Chess📚 🔥Update pictures/videos daily📸 💌Follow us if you like️️️💌 👇Click to Shop T-Shirts👇

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chess__.video__ reaches 294.0K followers with 0.01% engagement, about 98% below the ~0.49% median. Their audience looks solid, a solid pick.

warriors.art.club
#20
273.0K
Followers
0.09%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

A Place for Warriors 🔥 Play Samurai Chess and Earn 👇🏻

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

warriors.art.club reaches 273.0K followers with 0.09% engagement, about 82% below the ~0.49% median. Their audience looks solid, a solid pick.

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mitrahejazipour
#21
234.0K
Followers
13.56%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Women Chess Grandmaster فرزند ایران French account : @mitra_chess

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

mitrahejazipour reaches 234.0K followers with 13.56% engagement, about 2667% above the ~0.49% median. Their audience looks solid, a solid pick.

alexandra.chess
#22
225.0K
Followers
0.19%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess Player and Content Creator 📍France 🇫🇷 🇧🇴 💌alexandrapradobusiness@gmail.com Dm me for Chess Coaching ♟️

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

alexandra.chess reaches 225.0K followers with 0.19% engagement, about 61% below the ~0.49% median. Their audience looks solid, a solid pick.

fabianocaruana
#23
186.0K
Followers
1.34%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess Grandmaster playing for @TeamLiquid. World Chess Championship challenger, 3rd highest ranked in history, 5x U.S. Chess Champion. Hosting @csqpod

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

fabianocaruana reaches 186.0K followers with 1.34% engagement, about 173% above the ~0.49% median. Their audience looks solid, a solid pick.

chess.fans
#24
170.0K
Followers
0.10%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

The largest chess community in the 🌍

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chess.fans reaches 170.0K followers with 0.10% engagement, about 80% below the ~0.49% median. Their audience looks solid, a solid pick.

niuchessa
#25
154.0K
Followers
2.87%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

▪️FIDE Instructor | Woman Candidate Master ▪️Chess Coach | Content Creator | Mom of 2 ▪️DM me for chess coaching & collaboration

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

niuchessa reaches 154.0K followers with 2.87% engagement, about 486% above the ~0.49% median. Their audience looks solid, a solid pick.

5headchess
#26
152.0K
Followers
0.54%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🔥 Level up your chess 📧 hello@5headchess.com 👇 Our AI Voice

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

5headchess reaches 152.0K followers with 0.54% engagement, about 10% above the ~0.49% median. Their audience looks solid, a solid pick.

saraa_khadem
#27
152.0K
Followers
6.79%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Wife and Mom ♥️ Professional chess player ♟️

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

saraa_khadem reaches 152.0K followers with 6.79% engagement, about 1286% above the ~0.49% median. Their audience looks solid, a solid pick.

aditya_golatkar
#28
150.0K
Followers
0.00%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🦀Cancer🦀 🐶Animal Lover🐱 ✈️39/195 Countries Travelled🛩 🌍Traveller🌍 💰Crypto Trader💰 ♟️International Chess♟️🏏Cricketer🏏

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

aditya_golatkar reaches 150.0K followers with 0.00% engagement, about 100% below the ~0.49% median. Their audience looks solid, a solid pick.

abbeyemmanuelalo
#29
146.0K
Followers
0.03%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

President,Legends Int Chess Foundation,Strategic Thinking Architect Private Mentorship | Executive Strategy Helping Leaders Think 3 Moves Ahead

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

abbeyemmanuelalo reaches 146.0K followers with 0.03% engagement, about 94% below the ~0.49% median. Their audience looks solid, a solid pick.

chesstalkofficial
#30
140.0K
Followers
2.65%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Chess content that hits different 👑🎬 Traps • Tactics • Banter ♟️🔥 1.7M+ on YouTube 🚀 ⬇️ Join the chaos 😈

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chesstalkofficial reaches 140.0K followers with 2.65% engagement, about 441% above the ~0.49% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
20 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
10 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Chess Influencer Market Insights

Chess has become one of the fastest-growing niches in the global creator economy. Driven by the rise of online streaming, competitive tournaments, and viral content, chess influencers play a key role in expanding the game’s reach to millions of new players worldwide. This ranking is built on verified engagement rates, audience demographics, and content performance, helping brands, platforms, and event organizers identify the most impactful creators to collaborate with.

A chess influencer is a player, content creator, or streamer who builds an audience by sharing chess knowledge, commentary, tutorials, or entertainment on platforms like Twitch, YouTube, Instagram, or TikTok.Rankings are based on metrics like followers, engagement rate, platform reach, and content activity.They provide expert insights, tutorials, commentary on tournaments, and engaging live streams. Following them can improve your game and keep you updated.No. Some are grandmasters or titled players, others are entertainers or educators who create accessible content.Brands can partner for sponsored streams, product placements, coaching promotions, or event collaborations.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank global creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting global creators.

What is a chess influencer?

A chess influencer is a player, content creator, or streamer who builds an audience by sharing chess knowledge, commentary, tutorials, or entertainment on platforms like Twitch, YouTube, Instagram, or TikTok.

How are chess influencers ranked on this page?

Rankings are based on metrics like followers, engagement rate, platform reach, and content activity.

Why follow chess influencers?

They provide expert insights, tutorials, commentary on tournaments, and engaging live streams. Following them can improve your game and keep you updated.

Are all chess influencers professional players?

No. Some are grandmasters or titled players, others are entertainers or educators who create accessible content.

How can brands collaborate with chess influencers?

Brands can partner for sponsored streams, product placements, coaching promotions, or event collaborations.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 202610 min readRefreshed monthly

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