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25 Top Influencers on TikTok to Follow in 2023

Jules Carmaux headshotBy Jules CarmauxInfluencer rankings

The 25 Top Influencers on TikTok in 2023

Here is our 2023 ranking for the 25 Top Influencers on TikTok:

25. @ayesebastien

24. @incorrectlyroce

23. @grandma_droniak

22. @chris

21. @kaylamalecc

20. @_catben_

19. @erikarichardo

18. @karljacobs

17. @arayfer_ha

16. @jessnolimit999

15. @albert_cancook

14. @kristy.sarah

13. @tammy.parra

12. @lourdasprec

11. @keith_lee125

10. @ash.e.e

9. @jackblack

8. @carolcastromx

7. @livbedumb

6. @vinijr

5. @lilyxgarcia

4. @fujiiian

3. @taylorswift

2. @rosalia

1. @roses_are_rosie

25. @ayesebastien

Sebastian is one of the top influencers on TikTok who creates content appealing to a variety of niches.

He has partnered with skincare brands like CeraVe, and YSL beauty.

10.3M
Followers

10M
Avg. Views

Good Audience
Overall Quality

Key Stats

@ayesebastien @airup saved my life #partner ♬ original sound, Sebastien

24. @incorrectlyroce

Roce is among the top TikTok influencers to be based in the Philippenes, predominantly posting skincare and fun scenarios.

She balances the fun with the serious, targeting a wide audience with her content.

Her audience consists of 79% female and 21% male.

11.6M
Followers

3M
Avg. Views

Good Audience
Overall Quality

Key Stats

@incorrectlyroce Scenario: skincare bonding during their first overnight #GarnierPowerThroughTheNight #GarnierOvernightSerum @garnierph ♬ Cute, Aurel Surya Lie

23.@grandma_droniak

Grandma Droniak is certainly the oldest to be featured in our ranking of the top influencers on TikTok.

At 93 years of age she is rocking it as a mega influencer, posting highly interactive content and typical fashion content like ‘Get Ready With Me’s’ with a dash of humour.

11.8M
Followers

5M
Avg. Views

Good Audience
Overall Quality

Key Stats

22. @chris

Chris Olsen is among the top American TikTok influencers posting quirky and relatable lifestyle content.

He is on the pulse of all trends, and has recently collaborate in a TikTok with the famous #tubegirl (Sabrina Bahsoon).

11.9M
Followers

6M
Avg. Views

Good Audience
Overall Quality

Key Stats

21. @kaylamalecc

Kayla is one of the top influencers on TikTok, posting high quality beauty content.

She has collaborated in her TikTok content with huge names in the beauty niche such as James Charles.

12.6M
Followers

11M
Avg. Views

Good Audience
Overall Quality

Key Stats

20. @_catben_

Catherine leans into a different kind of niche through her content, focusing on cleaning and organising TikTok’s that are sure to satisfy.

As one of the top influencers on TikTok, she has an impressive 9M average views on her content.

12.6M
Followers

9M
Avg. Views

Good Audience
Overall Quality

Key Stats

19. @erikarichardo

Erika is a mega creator who has also built an entrepreneurial life for herself.

Being an artist, she posts crafty content which also filters into the niche of beauty.

She has an impressive growth increase over the past 6 months of 24%.

12.8M
Followers

5M
Avg. Views

Good Audience
Overall Quality

Key Stats

18. @karljacobs

Karl posts Minecraft gameplay content and other fun clips.

The huge brands he has partnered with clearly mark him as one of the top influencers on TikTok.

He has collaborated with Froot Loops and Kelloggs, and is a #paramountpartner.

13.1M
Followers

4M
Avg. Views

Good Audience
Overall Quality

Key Stats

@karljacobs #ad Just two bros in a hot tub !! @Froot Loops ♬ original sound, Karl

17. @arayfer_ha

Ara and Fer are Mexican influencers focusing on Sport content, specifically in the niche of soccer.

They are some of the top influencers on TikTok who have a pretty equal gender split within their audience (55% female, 45% male).

Their growth is also impressive, scoring 33% growth increase over the past 6 months.

13.2M
Followers

5M
Avg. Views

Good Audience
Overall Quality

Key Stats

16. @jessnolimit999

Jess No Limit is an Indonesian top TikTok content creator who also owns a hugely popular YouTube channel.

He has 40.2M subscribers, and promotes his channel through his platform of 13.2M on TikTok.

He is the most growing of the top influencers on TikTok to be featured on our list, scoring a whopping 83% for growth.

13.2M
Followers

6M
Avg. Views

Good Audience
Overall Quality

Key Stats

@jessnolimit999 KFC Indonesia Vs KFC Singapore! 😆 #fyp ♬ suara asli, Jess No Limit

15. @albert_cancook

Albert posts food and skit content, creating a yummy combination of humour and home cooking.

He has partnered with I Can’t Believe It’s Not Butter, and has collaborated with other huge creators like Lionfieldmusic (7.4M followers).

13.5M
Followers

6M
Avg. Views

Good Audience
Overall Quality

Key Stats

@albert_cancook #ad chopped sandwich for my neighbor @Jake from State Farm ♬ original sound, albert_cancook

14. @kristy.sarah

Kristy’s niche as one of the top influencers on TikTok surrounds product testing, showcasing a truthful and honest side to reviews.

Her authentic content has caused flocks of followers to trust her content in the last 6 months, gaining a 23% growth increase in her audience.

13.5M
Followers

13M
Avg. Views

Good Audience
Overall Quality

Key Stats

13. @tammy.parra

Tammy is another one of the top influencers on TikTok who is of Mexican heritage.

Her content is eclectic, but humour is a common theme connecting her videos.

She has seen significant growth in the past 6 months, gaining a 28% increase in followers.

14M
Followers

5M
Avg. Views

Good Audience
Overall Quality

Key Stats

12. @lourdasprec

Lourd is a TikTok content creator posting skit content.

He can always be seen wearing an iconic wig in his content, but don’t be fooled.

This influencer isn’t all fun and games, having partnered with huge brands like Air Up and Amazon.

14M
Followers

13M
Avg. Views

Good Audience
Overall Quality

Key Stats

11. @keith_lee125

Being close to the top 10 TikTok influencers in the world, Keith is a food content creator, publishing helpful reviews of tasty treats to the best eateries.

He has seen a solid boom in follower growth, scoring 25% in the last 6 months.

14M
Followers

4M
Avg. Views

Good Audience
Overall Quality

Key Stats

10. @ash.e.e

Ashley is one of the top influencers on TikTok who also has their own influencer brand.

‘Combat Gel’ is her own hair product, and her other content ranges from empowering to humorous.

15.1M
Followers

7M
Avg. Views

Good Audience
Overall Quality

Key Stats

@ash.e.e @JenJa Beauty ♬ Transition sound by Simplykierstin, ✰Kierstin✰

9. @jackblack

Jack Black is the first of the global mega influencer names to grace our ranking of the 25 top influencers on TikTok.

American actor, comedian and musician, his content on TikTok involves goofy shenanigans galore!

His audience has a pretty equal gender split too, 51% male and 49% female, demonstrating his ability to appeal across the board.

16.7M
Followers

8M
Avg. Views

Good Audience
Overall Quality

Key Stats

@jackblack @Rita Ora ♬ About Damn Time, Lizzo

8. @carolcastromx

Mexican influencer Carol posts relatable content that appeals to an audience interested in family and relationships.

She appeals to the niche of fashion and beauty, and has seen 19% follower growth in the past 6 months.

17.4M
Followers

9M
Avg. Views

Good Audience
Overall Quality

Key Stats

7. @livbedumb

Pop princess Olivia Rodrigo is a mega influencer introducing some of the top influencers on TikTok who are also musicians.

A huge 54% of her audience are female 18-24 year olds, giving her a clear cut demographic who loyally consume her content.

She has 12M average views on her TikTok videos, an impressive amount.

17.6M
Followers

12M
Avg. Views

Good Audience
Overall Quality

Key Stats

@livbedumb get him back! 💥#ShotoniPhone15ProMax ♬ get him back!, Olivia Rodrigo

6. @vinijr

Footballer Vini Jr is winning at content creation as a mega influencer.

He is not only one of the top influencers on TikTok, but also featured on our ranking of the top influencers on Instagram for 2023!

What’s more, he has the second highest follower growth in our ranking, scoring 50% follower growth increase over the past 6 months.

17.9M
Followers

24M
Avg. Views

Good Audience
Overall Quality

Key Stats

5. @lilyxgarcia

Lily Garcia is the best Mexican TikTok content creator of the top influencers on TikTok.

She has a strong female audience presence of 74%, and has seen an 18% increase in followers over the past 6 months.

18.4M
Followers

3M
Avg. Views

Good Audience
Overall Quality

Key Stats

4. @fujiiian

Fujiiian is an Indonesian TikTok content creator and mega influencer, just missing out on a spot in the Top 3.

Her content appeals to audiences interested in the ncihe of fashion, and the majority of her audience consists of female 18-24 year olds (46%).

She has seen a follower growth increase of 19% over the past 6 months.

20.9M
Followers

11M
Avg. Views

Good Audience
Overall Quality

Key Stats

3. @taylorswift

Taylor Swift composes our top 3 of the top influencers on TikTok!

With her dedicated Swifties behind her, she garners a staggering 34% average views on her TikTok content.

Additionally, her audience is comprised of a huge 50% female 18-24 year olds, with an overall gender score of 80% for her female following.

21.6M
Followers

34M
Avg. Views

Good Audience
Overall Quality

Key Stats

2. @rosalia

Spanish singer-songwriter Rosalía has been pipped to the post for taking the top spot in our insightful ranking.

Rising to prominence in the 2020’s, she has garnered a dedicated Spanish speaking audience of 86%, and even has the same number of average views as Taylor Swift (34M)!

32.6M
Followers

34M
Avg. Views

Good Audience
Overall Quality

Key Stats

@rosalia 🤍j'adorEEEEEEEE ♬ sonido original, La Rosalia

1. @roses_are_rosie

We’ve arrived at the first place podium of our top influencers on TikTok ranking!

Blackpink member Rosé has gained a hugely dedicated audience on the video platform, with a staggering 117M average views.

She has also seen a very respectable 24% follower growth in the past 6 months, now sitting as the most followed mega influencer on the app (40.4M).

40.4M
Followers

117M
Avg. Views

Good Audience
Overall Quality

Key Stats

@roses_are_rosie quick change 💋💄✨💘 ♬ Hard to Love, BLACKPINK
Jules Carmaux headshot

Written by

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

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