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The Top 25 Influencers in Armenia in 2023

Jules Carmaux headshotBy Jules CarmauxInfluencer rankings

The Best 25 Influencers in Armenia on Instagram

Here is the full ranking of the Top 25 Influencers in Armenia in 2023:

25. @sunshine.mammy

Liana is one of the top influencers in Armenia who is a Mom influencer.

Based in the capital of Yerevan, this mom influencer has a highly female audience of 90%, and her top audience interest is friends, family and relationships, aligning closely with her niche.

18K
Followers

17%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

11% Growth in the last 6 months

55k Average Reels Plays

View this post on Instagram A post shared by Liana Aharonyan (@sunshine.mammy)

24. @arturaleksanyan_

Artur is not only one of our top growing influencers in Armenia, but is also the most engaged of the Armenian Influencers in our ranking!

With a mighty engagement rate of 29%, this Olympic wrestling champion and super influencer comes out victorious when it comes to having a highly interactive audience.

106K
Followers

29%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

12% Growth in the last 6 months

480k Average Reels Plays

View this post on Instagram A post shared by Artur Aleksanyan (@arturaleksanyan_)

23. @kocharyan_lucy

Kocharyan Lucy is a journalist and wellbeing influencer who classifes as one of the best influencers in Armenia.

She has a significant amount of average reel plays (122k) for a micro influencer.

21K
Followers

6%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

12% Growth in the last 6 months

122k Average Reels Plays

22. @arevikgevorgyan___

Arevik is an Armenian fashion content creator and micro influencer.

She has a substantial amount of average reel plays (137k,) and her audience has a 35% interest in clothes, shoes, handbags and accessories.

44K
Followers

9%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

12% Growth in the last 6 months

137k Average Reels Plays

21. @shalunts_fitcorner

Heghnar is one of the Influencers in Armenia who publishes content in the niche of food and nutrition.

Sharing her tasty recipes and family life, she also fits into the category of lifestyle influencer.

153K
Followers

5%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

16% Growth in the last 6 months

206k Average Reels Plays

20. @lustniak

Lusine appeals to the lifestyle niche with a broad range of content, from fashion and beauty, to transport and travel! She often collaborates with Armenian jewelry brands.

She is one of the Top Influencers in Armenia who is also a TV host and model, covering all areas of entertainment.

118K
Followers

4%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

16% Growth in the last 6 months

138k Average Reels Plays

19. @haydalek

Haydalex is one of the few Male Armenian influencers to be featured in the Top 25 list.

His audience, however remains predominantly female, with 85% female versus 15% male.

82K
Followers

12%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

16% Growth in the last 6 months

272k Average Reels Plays

18. @mary_nersisyan

Mary is a mom influencer promoting the family lifestyle.

The majority of her following share an interest in friends, family and relationships scoring 30% for top audience interest affinity.

57K
Followers

4%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

17% Growth in the last 6 months

82k Average Reels Plays

17. @ani__qochar

Ani is a journalist and motivator posting inspirational content.

She is part of the group of micro Armenian influencers to be featured in our Top 25, who often make authentic partnership choices.

22K
Followers

17%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

17% Growth in the last 6 months

33k Average Reels Plays

16. @_kristi_21

Kristina is one of the Best Influencers in Armenia posting well coordinated outfits and classy fashion statements.

She is a great influencer option for accessing a wide reach, due to having the most average reel plays out of all Armenian Influencers in our ranking, scoring 556k views.

88K
Followers

28%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

18% Growth in the last 6 months

556k Average Reels Plays

15. @madonnaharutyunyan

Madonna posts high fashion looks that blend beautifully into her muted feed.

Branding herself as “unexpectedly aesthetic,” she knows how to deliver organic beauty and fashion partnerships.

For example, she’s collaborated with Armenian designer EG Fashion.

72K
Followers

7%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

19% Growth in the last 6 months

90k Average Reels Plays

14. @tatev_mavyan

tatev_mavyan is an Armenian Influencer and Mommy blogger appealing to a huge audience of Moms who find a sense of community in her content.

This is especially due to her small audience as a micro influencer, proving she has mastered cultivating a close-knit women fronted audience of 90% female followers.

This marks her as one of the Top Influencers in Armenia.

13K
Followers

6%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

19% Growth in the last 6 months

30k Average Reels Plays

13. @_houryy_

Houry is an Instagram content creator who also owns an influencer brand as an entrepreneur.

She is the founder of fashion brand Luckygirls and has seen a 20% follower growth over the past 6 months, boosting her micro following.

17K
Followers

12%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

20% Growth in the last 6 months

45k Average Reels Plays

12. @hasmik_mkrtchyan___

Hasmik mkrtchyan is a nutritional consultant and mom influencer hailing from Yerevan.

She is one of the smaller micro influencers to be featured in our ranking, with just over 10K followers which classifies her as a micro creator rather than a nano influencer.

11K
Followers

6%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

20% Growth in the last 6 months

12k Average Reels Plays

11. @saten_ghazaryan

Saten is a TV host, model and actress who appeals to audiences interestred in the niche of fashion.

She also posts beauty content, using products as part of her daily routine.

31K
Followers

7%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

20% Growth in the last 6 months

86k Average Reels Plays

10. @evelinakhanoyan

evelinakhanoyan is one of the top Influencers in Armenia and is also the most followed Armenian creator to be featured on our list!

Sitting at 141k followers, she is a super influencer posting fashion and beauty content primarily.

141K
Followers

8%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

23% Growth in the last 6 months

207k Average Reels Plays

9. @foodology.am

Breaking into the Top 10 of Influencers in Armenia, Manya creates content around food and restaurants.

Recommending unique culinary experiences, foodie followers are sure to discover a host of fab hotspots for Armenia’s greatest snacks!

21K
Followers

4%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

24% Growth in the last 6 months

43k Average Reels Plays

8. @arpi_foodblogger

Arpi is another food and nutrition content creator making our Top 10 for the best Influencers in Armenia.

This shows the popularity of cooking content in Armenia, with Arpi receving an average of 152k reel plays.

89K
Followers

4%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

25% Growth in the last 6 months

152k Average Reels Plays

7. @astghikalaverdyanofficial

Astghik is a mom influencer showcasing daily, family lifestyle with her routine videos. She is in the top 10 Armenian Instagram influencers due to her impressive Reels views.

Her content has a professional feel, and Astghik also has her own influencer brand for fashion: Elegant Armenia.

42K
Followers

8%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

28% Growth in the last 6 months

122k Average Reels Plays

6. @m0nulik

Monika is another top Armenian creator with her own influencer brand: Mona Collection.

This proves that the Top Influencers in Armenia thrive when they have an entrepreneurial mindset to boost their own main channel content.

44K
Followers

16%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

28% Growth in the last 6 months

174k Average Reels Plays

5. @escape_to_armenia

Escape to Armenia is not only an Instagram, but also functions as a blog.

‘Syuzanna’s Blog’ features detailed captions offering the must visit spots that Armenia has to offer.

This travel content creates potential for international scope with its tourism niche.

111K
Followers

24%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

71% Growth in the last 6 months

386k Average Reels Plays

4. @anahitmanukyan__

When not influencing, Anahit works as part of cabin crew with a side of modelling!

This makes her the perfect candidate for all things travel content and fashion.

She is part of the top influencers in Armenia due to her significant increase in growth in the past 6 months, gaining +94% followers.

25K
Followers

7%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

94% Growth in the last 6 months

59k Average Reels Plays

3. @styleinspo.am

Another Anahit emerges in our Top 3 for Influencers in Armenia!

Claiming ‘fashion is my passion,’ we can verify this as true, as her content offers stunning ensemble shots and close-up accesory details.

An Armenian micro influencer, she has seen a recent boom in +114% follower growth, signifying the beginning of her influencer journey.

12K
Followers

7%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

114% Growth in the last 6 months

47k Average Reels Plays

2. @nanoqalashyan

Our second place of the top Armenian infuencers is Qalashyan.

Her huge follower growth of +116% and great engagement rate of 14% is a testament to her ability to cater to a range of niches through her content.

30K
Followers

14%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

116% Growth in the last 6 months

157k Average Reels Plays

1. @dinadaian

So who is the best out of all Influencers in Armenia?

Introducing Diana!

A creative director, model and photographer, this Instagram content creator is no stranger to striking a pose in the most fashion forward threads.

She is the most growing of all the Armenian Influencers on Instagram, seeing a growth increase of 213% in the past 6 months.

61K
Followers

11%
Eng. Rate

Good Audience
Overall Quality

Key Stats

Performance Metrics

213% Growth in the last 6 months

13k Average Reels Plays

How To Find the Top Influencers in Armenia?

We established this ranking of the top influencers in Armenia buy using the following criteria:

> More than 10% growth in the past 6 months

> More than 3% eng. rate

> More than 2K reels plays

Plus, these are all credible and authentic creator accounts only!

Want to find even more Armenian Influencers?

You can also find all the 27,760 Armenian influencers results (with much more data) by starting a free trial.

Or learn yourself how to find influencers on Instagram.

Jules Carmaux headshot

Written by

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

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