34 Top lifestyle influencers on Instagram

Are you looking for the top lifestyle influencers on Instagram?

Well, look no more!

We used our AI-powered influencer marketing platform to find the best lifestyle influencers on Instagram.

Psst! Here’s a secret tip, don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this list. 🤫

We crafted these tools to help you make the most of your influencer marketing!

And they are 100% free! Now wasn’t that nice of us?

Well, without any delay, let’s get into our curated list of the best lifestyle creators this year.

Let’s roll. 👇

Mária Glatzová

146K
Followers

7.89%
Eng. Rate

421.68K
Average views

Mária Glatzová

155K
Followers

14.32%
Eng. Rate

365.01K
Average views

Our insider info:

Mária Glatzová is a trending lifestyle influencer from Warsaw, Poland.

No stranger to working with brands, Mária worked with Nivea, McDonalds, and more.

👉 This lifestyle influencer has around 155 thousand Instagram followers.

She recently joined Threads and has 12K followers already!

If you have a luxury goods, fashion, or beauty brand, this lifestyle influencer is the one for you!

🤯 Check out her crazy engagement rate of almost 15%.

That’s a lot of active, happy, and engaged eyes ready for your content. 👀

Watch Mária Glatzová’s content and see why she is on our list of ultimate lifestyle influencers. 👇

View this post on Instagram A post shared by Julia Machunik (@machunik_)

Giovanna Goglino

159K
Followers

12.14%
Eng. Rate

1.44M
Average views

Isadora Oliveira

166K
Followers

6.11%
Eng. Rate

152.09K
Average views

Klaudia

173K
Followers

21.7%
Eng. Rate

698.95K
Average views

Julia Curry

188K
Followers

8.24%
Eng. Rate

71.28K
Average views

Our insider info:

Julia Curry hails from São Paulo, Brazil. 🇧🇷

Here, this lifestyle influencer charms her fans with content ranging from luxury footwear to fun memes.

Julia isn’t just about her epic content.

This creator boasts an epic 72K average Reels views! 🥵

Our AI influencer platform also pinpointed her for her fantastic audience.

92% of her audience is in Brazil! This makes Julia a perfect local influencer.

Check out some of her Instagram Reels to see what this Brazilian influencer is all about. 👇

View this post on Instagram A post shared by JÚLIA CURY (@juliacury_)

Gabriela Maria

192K
Followers

26.1%
Eng. Rate

498.81K
Average views

Teresa

200K
Followers

22.38%
Eng. Rate

965.02K
Average views

Michael Beciri

229K
Followers

27.15%
Eng. Rate

778.70K
Average views

Giovana Schmitz

232K
Followers

5.20%
Eng. Rate

629.36K
Average views

Our insider info:

Number 25 on our list lifestyle influencers is a noteworthy micro-influencer from Geneva, Switzerland.

Giovana Schmitz averages 630K Reels views! 🤯

She’s also got an industry-standard engagement rate of almost 6%.

89% of her audience identifies as female, interested in clothes, shoes, handbags and luxury accessories. 💃

Over the last 6 months, her followers have grown by 51.41%! 📈

This sure is one trendy lifestyle influencer from Switzerland.

Just look at some of her fun content. 👇

View this post on Instagram A post shared by GIOVANA SCHMITZ (@gigi_schmiitz)

Kathleen Sales

240K
Followers

7.28%
Eng. Rate

145.25K
Average views

Maria Layton

249K
Followers

9.24%
Eng. Rate

111.06K
Average views

Rebecca Roy

273K
Followers

36.55%
Eng. Rate

1.23M
Average views

Elisa Levallois

284K
Followers

6.44%
Eng. Rate

1.39M
Average views

Gemma Louise

295K
Followers

7.1%
Eng. Rate

395.72K
Average views

Michel Paredes

304K
Followers

23.82%
Eng. Rate

1.05M
Average views

Our insider info:

We’ve reached the top 20 lifestyle influencers on Instagram!

Starting the list is Michel Paredes from Venezuela. 🇻🇪

Michel is a showstopper with an average of 1.02M Reels views on Instagram!

She’s worked with brands like Nike, Tommy Hilfiger and Victoria’s Secret. 🤑

Engagement rate? She’s got it on with an impressive 23.82%!

And the cherry on top? 😍

Michel is also active on TikTok, with over 1.3M followers.

Here’s a peek at some of her content. 👇

View this post on Instagram A post shared by Michel Paredes (@michiparedesc)

Chulumanco Mbete

326K
Followers

5.68%
Eng. Rate

223.49K
Average views

Ximena Campos

351K
Followers

8.45%
Eng. Rate

364.99K
Average views

Liza Rudkevich

357K
Followers

5.40%
Eng. Rate

1.51M
Average views

Márcia Macena

359K
Followers

17.38%
Eng. Rate

369.27K
Average views

Anushka Hazra

365K
Followers

5.35%
Eng. Rate

1.93M
Average views

Our insider info:

And this list of lifestyle creators is heating up.

Here’s our first entry from Mumbai, India. 🇮🇳

Meet Anushka Hazra.

This lifestyle influencer from India boasts 365K followers on Instagram.

But that’s not all. 🫨

Anushka is also on YouTube with 456K subscribers.

That’s 821K followers!

No wonder her Instagram reels manage an average of 1.93M views.

Just look at her content. 👇

View this post on Instagram A post shared by Anushka Hazra (@anushkahazraa)

Sarah Alves

383K
Followers

15.97%
Eng. Rate

739.32K
Average views

Gizem Tüfekçi Pişkin

404K
Followers

5.83%
Eng. Rate

843.24K
Average views

William Bryant

437K
Followers

5.25%
Eng. Rate

693.71K
Average views

Lena Olszewska

465K
Followers

17.16%
Eng. Rate

1.43M
Average views

Our insider info:

Let’s start the top 10 lifestyle influencers on Instagram with another creator from Poland. 🇵🇱

Lena Olszeswka is a mom influencer (check out our list of top mom influencers if you’re curious!), and she’s a force to watch. 👀

Lena gets an average of 1.43M views per Reel!

Her content is often fun and adorable and resonates well with her 465K followers. 🤩

Lena has an 89.77% country presence in Poland, making her an excellent local influencer.

Here’s some of her top content. 👇

View this post on Instagram A post shared by Lena Olszewska (@olsz_lena)

Chris Kabeya

479K
Followers

6.08%
Eng. Rate

1.47M
Average views

Yvonne Godswill

495K
Followers

6.97%
Eng. Rate

246.17K
Average views

Sol Vargas

593K
Followers

4.38%
Eng. Rate

577.80K
Average views

Federica Lucifora

658K
Followers

30.03%
Eng. Rate

1.51M
Average views

Antonio Bellaroba

709K
Followers

7.43%
Eng. Rate

177.96K
Average views

Our insider info:

We’re nearing the best-of-the-best lifestyle creators! 😁

Among the top 5 lifestyle influencers is Antonio Bellaroba from Zurich.

This style guru focuses mainly on fashion but embodies the spirit of luxury lifestyle creators.

His 709K fans love his content. So much that Antonio gets an average of 178K Reels views.

Impressive, right?

53% of his audience identifies as male, with 15% watching his content from the United States.

Check out his content! 👇

View this post on Instagram A post shared by ANTONIO BELLAROBA | MENSWEAR FASHION /TRAVEL /LIFESTYLE (@toni.b_official)

Regina Peredo

719K
Followers

7.70%
Eng. Rate

646.96K
Average views

Freya Killin

803K
Followers

5.49%
Eng. Rate

364.78K
Average views

Sebas & Espe

920K
Followers

8.02%
Eng. Rate

999.02K
Average views

Sarah Zerafa

943K
Followers

6.78%
Eng. Rate

4.16M
Average views

Our insider info:

And here’s the best lifestyle influencer! 🫅

Sarah Zerafa from Malta is an award-winning fashion influencer.

She also deserves the crown as a highly engaged (read: 6.78% engagement rate) lifestyle creator.

Her content focuses on luxury goods, clothes, and more. 😎

Her audience (Almost 1M followers) love Sarah’s content.

Proof? 4.2M average Reels views! 😯

All of this secures Sarah’s position as the best lifestyle influencer on our list.

What do you think?

Check out her content now. 👇

View this post on Instagram A post shared by Sarah Zerafa (@sosazerafa)

What metrics did we use to find the trendiest lifestyle creators?

We asked our influencer marketing platform to find influencers with these metrics:

👉 Followers: Between 100K and 1M

These lifestyle influencers fit snugly in that micro-influencer space where they can wow crowds and convert them into sales.

👉 Engagement rate: Above 5%

We used our platform to analyse the audience and ensure they engaged with the content. The higher the engagement, the better.

👉 Audience interest: Above 30%

That’s right. Our platform further analysed the audience of each lifestyle creator.

Why?

To ensure the audience is interested in: Luxury goods, beauty and cosmetics, clothing, and more.

👉 Activity level: Active

We also used our platform to find active lifestyle influencers. There are no duds here.

👉 Growth: On the up!

All these lifestyle influencers have had an audience growth of 20% or more over the last couple of months.

What does it mean?

These creators are trending, and their audiences are growing!

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Are you still here?

Got some burning questions about lifestyle influencers? 🔥

Check out the answers here. 👇

The top lifestyle influencers on Instagram include @sosazerafa, @twotrends, @freyakillin and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top lifestyle creators.

The easiest method to find the top lifestyle creators is by using an influencer marketing platform.

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.

There are several ways to contact lifestyle influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.

Get ideas to run profitable influencer campaigns