Top Swiss Watch Ranking of the year!
Are you ready to deep dive into the Swiss Watch brand Ranking? Let’s go!
Influencer marketing continues to be a winning strategy for high-end Swiss watch brands, generating buzz and mass appeal for the luxury product.
Recently the Watches and Wonders Geneva event showcased some of the top watch brands Switzerland has to offer…
But the market is crowded, with Swiss-made watches dominating the international market and accounting for the manufacturing of approximately over 20 million watches per year.
It’s not always clear which brands are excelling on Instagram and reaching new audiences…
Luckily the team at Click have composed a thorough list of the Top Swiss Watch Brand Ranking, ranking them first by most engaged and number of followers from highest to lowest.
Read on to discover the top-performing Swiss watch brands on Instagram…
1. Rolex
🔥 Engagement rate: 0.77%
👥 No. of Followers: 13.83M
View this post on Instagram A post shared by ROLEX (@rolex)
Not surprisingly infamous luxury watch brand Rolex have amassed the largest audience on Instagram, also being the most followed watch brand worldwide. Rolex is clearly the leader of the Swiss Watch Brand Ranking
With an audience authenticity score (AAS,) of 74.52% this classifies their following as highly authentic.
Rolex work closely with celebrity and mega-status influencers to showcase their luxury watches.
Some big names include: Roger Federer, Blaise Matuidi and Chris Evert suggesting a strong preference for athlete influencers.
View this post on Instagram A post shared by Roger Federer (@rogerfederer)
2. Bulgari
🔥 Engagement rate: 0.28%
👥 No. of Followers: 13.01M
View this post on Instagram A post shared by BVLGARI Official (@bulgari)
Bulgari also have a significant following with an audience authenticity score (AAS,) of 68.48% marking the large majority of their following as authentic users. One of the most impressive company of the Swiss Watch Brand Ranking
Interestingly, Bulgari has a stronger female audience, with 73.02% of the audience being female compared to 26.98%.
Bulgari work with a combination of super-status and mega influencers (celebrities).
Some notable names include Swiss influencer Jessica Gismondi and rapper Ludacris.
View this post on Instagram A post shared by JESSICA GISMONDI (@jessica.gismondi)
3. Cartier
🔥 Engagement rate: 0.10%
👥 No. of Followers: 12.98M
View this post on Instagram A post shared by Cartier Official (@cartier)
Cartier have an audience authenticity score (AAS,) of 68.68%.
The brand partner with a range of Swiss based and global influencers, focusing on slightly smaller super influencers in Switzerland and mega influencer celebrities on a global scale. Cartier is a world class brand leader of the Swiss Watch Brand Ranking
Some influential figures include: Conor McGregor and Rita Ora as well as Swiss influencer Elvira Legrand.
View this post on Instagram A post shared by Conor McGregor Official (@thenotoriousmma)
4. Hublot
🔥 Engagement rate: 0.20%
👥 No. of Followers: 5.8M
View this post on Instagram A post shared by Hublot (@hublot)
Hublot have an audience authenticity score (AAS,) of 71.81%. This is a high-quality audience with genuine users.
86.34% of Hublot’s audience is overwhelmingly male compared to the 13.66% female audience.
The brand works with influencers who create content in a variety of niches, including: nutrition, sports and fashion.
Examples include: Andreas Caminada, Mujinga Kambundji and Josevi Tari, with celebrity influencers Kylian Mbappé, Chiara Ferragni and Novak Djokovic.
View this post on Instagram A post shared by Kylian Mbappé (@k.mbappe)
5. Omega
🔥 Engagement rate: 0.58%
👥 No. of Followers: 3.61M
View this post on Instagram A post shared by OMEGA (@omega)
Omega work with influencers who cater to a range of niches such as: gaming, sports, music and fashion. The audience score of Omega is amazing, it should be or become a leader of the Swiss Watch Brand Ranking in the futur
They have an audience authenticity score (AAS,) of 70.49% a strong audience quality.
Notable influencers working with Omega include: Zayn, Ninja, Fanny Smith and Giorgia Mondani.
View this post on Instagram A post shared by Zayn Malik (@zayn)
