Meet Anna Sheri (@annasbeautyworld_), a macro beauty influencer worth watching. Why?
Because of incredible stats like these:
👉 Her audience has grown by 148.23% over the last 6 months.
👉 She has a solid 9.5% engagement rate on Instagram.
👉 She boasts nearly 665K followers!
👉 She gets an average of 1.36M views per Instagram Reel!
But wait, there’s even more.
This beauty influencer has worked with famous brands like Dove, L’Oréal Paris, Estee Lauder and Jimmy Choo.
Ready to see what else I uncovered? Let’s roll. 👇
Why does Anna Sheri’s Instagram content work so well?
Let’s start by looking at how Anna’s content performs on Instagram.
View this post on Instagram
A post shared by A N N A S H E R I (@annasbeautyworld_)
Anna gets a solid 9.5% engagement rate on Instagram. However, some of her top posts landed engagement rates of over 174%!
Here you can see Anna’s enggement rate is spectacular, far better than other accounts with the same amount of followers.
So what’s the secret behind her fantastic engagement rate?
Anna’s content is playful, young and fresh. Her best-performing content (mostly videos and reels) range from beauty tutorials to product reviews, like this video which has over 14M views.
View this post on Instagram
A post shared by A N N A S H E R I (@annasbeautyworld_)
Anna’s Instagram posts resonate with her audience.
Why?
📊 Because nearly 64% of her audience is interested in beauty and cosmetics.
📊 93% of her audience are women.
But there’s more! Anna’s content works so well because her audience is already interested in beauty and cosmetic brands. Just look at this:
It’s clear: Anna knows her audience and creates content that appeals to them. This is the secret behind her epic engagement rate on Instagram.
Now, let’s look at how her sponsored content performs.
