News & Updates
Algorithm changes, platform news, and what it means for your strategy. 109 articles.
Social Listening is Now Live: Track Every Brand Mention on Instagram & TikTok
We just launched Social Listening inside Click Analytic. You can now track every brand mention on Instagram and TikTok, discover which creators are talking about you, spot your best-performing content, and measure your real organic ROI, all in minutes. Here’s exactly how it works 👇 In this article What is Social Listening? Why Brand […]
Chiara Ferragni Pandoro Gate: Cleared of Fraud Charges, But Lost Millions
Chiara Ferragni was cleared of fraud charges in the Pandoro Gate scandal. But despite the legal victory, the fallout cost her millions, major brand partnerships, and forced a full reset of her influencer empire. Here’s what really happened, why she was acquitted, and what the case changes for influencer marketing.
Creator to watch: Léna Situations
Who is Léna Situations, and why is she this week’s Creator To Watch? Join me as I learn more about this social media sensation.
Group 7 meaning: what’s behind the internet’s new inside joke
The “Group 7” TikTok trend sprang from a musician’s algorithm experiment, now it’s a viral meme about being in the “elite group”.
Who is Morgan Riddle? Height, Age & Career Profile (2026)
Who is Morgan Riddle, and why is she this week’s creator to watch? Join me as I learn more about the most famous woman in men’s tennis.
Creator to watch: Alix Earle
Who is Alix Erle? Join me as I look at this week’s Creator To Watch. I’ll examine her social media stats, history and brand partnerships.
Instagram New UI 2026: Complete Guide to the Interface
Explore the Instagram New UI update in 2025: navigation bar changes, Reels algorithm shifts, and how creators & brands must adapt.
Instagram Rings Award 2025: Winners, Categories & 2026 Guide
Instagram’s inaugural “Rings” awards spotlight 25 creators who push boundaries in visual storytelling,with gold-rings, digital badges and a nod from cultural icons.
MrBeast Launches Vyro: 5 Big Things to Know
When MrBeast launches Vyro, the internet listens. The world’s biggest YouTuber just entered the AI and short-form video space, and it could reshape how editors, creators, and brands collaborate.
Walmart OpenAI Partnership Redefines the Future of Shopping
The Walmart OpenAI partnership is setting a new benchmark for how artificial intelligence can reshape retail.
Victoria Secret 2025: The Comeback
Discover how Victoria’s Secret reinvented its image in 2025: from a failing fashion empire to a creator-driven cultural moment streamed worldwide.
Sponsorships Surge 54% Year-Over-Year on YouTube
Sponsored videos on YouTube rose nearly 54% year-over-year in H1 2025, signalling booming brand investment in creator-driven content.
Jake Paul’s AI Gambit: Investments and Deepfake
Jake Paul backs AI ventures and joins Sora deepfake culture, raising major questions about creator-rights and monetising identity.
YouTube Mega-Influencer MrBeast Eyes Financial Services for Gen Z
MrBeast, the world’s top YouTuber, files trademark for “MrBeast Financial” as he eyes banking, crypto and micro-lending services geared at Gen Z.
Sabrina Carpenter x Van Leeuwen x Blank Street Coffee
Sabrina Carpenter secured 2 brand ambassador deals in 1 month. How did she do this? Join me as I find out why everyone wants to work with her.
Creator to watch: Four Seasons baby
Who is the baby behind the Four Seasons baby meme? Join me as I find out and uncover some surprising influencer marketing lessons.
Netflix’s Dancing For The Devil: Inside the 7M TikTok Cult
What’s happening with Netflix’s Dancing for the Devil: Inside the 7M TikTok cult? Why are so many people watching this docuseries? Let’s find out.
Sporty & Rich launches vintage tenniscore collection with influencers
Sporty & Rich recently launched a vintage tenniscore collection. But with a twist! The brand used micro-influencers to launch their new collection. Did it succeed?
Creator to watch: Wisdom Kaye
Who is Wisdom Kaye and why is the entire world talking about him? Join me as I look at this mega-influencer and the impact he has on the fashion world.
Influencer campaign highlights Hungary
The Hungarian Tourism Agency worked with 50 influencers from 14 countries to promote Hungary. What can we learn from the Budapest Influencer Trip? Let’s find out!
Creator to watch: Anna Sheri
This week’s creator to watch is Anna Sheri! This beauty influencer has a global reach of 665K and averages 1.36M views per Instagram reel.
Top brand ambassadors of May 2024
Want to learn from the best? Check out the top brand ambassadors of May 2024. You’ll be surprised, inspired and motivated to grow your audience.
Creator to watch: Gstaad Guy
Do you know who Gstaad Guy is? He has been taking the world by storm and is this week’s Creator To Watch. Join me as I look at his social media stats and more.
L’Oreal Paris ditches Instagram for LinkedIn
L’Oreal Paris is running a new campaign, not Instagram or TikTok. Instead, they opted for LinkedIn. Why? Join me as I find out.
Clash of Clans x Erling Haaland
Erling Haaland just became a Clash Of Clans brand ambassador and in-game character! Join me as I learn more about this exciting new collaboration.
3 Creators to watch at the 2024 Met Gala
What’s Instagram’s latest update about? How will it help original and emerging creators? Join me as I find out.
Instagram’s latest update helps original creators
What’s Instagram’s latest update about? How will it help original and emerging creators? Join me as I find out.
Kendall Jenner x Lewis Hamilton & Tommy Hilfiger
Kendall Jenner and Sir Lewis Hamilton took a hot lap around the Miami GP track. Why? It was part of a clever influencer marketing strategy.
Snapchat bets big on creators
Join me as I explore Snapchat’s new focus on the creator community. From awards programs to brand collaborations, the future looks bright.
Creator to watch: Caitlin Clark
Who is Caitlin Clark? Will she be an excellent sports influencer? What does her social media stats reveal? Join me as I find out.
Taylor Swift teams up with Meta and TikTok to promote her new album
Taylor Swift used Meta and TiKTok to tease the launch of her new album. Did it work? What can we learn from her savvy social media strategy?
5 Top Instagram brands in Q1 (2024 edition)
Join me as I explore the rise of 5 top Instagram brands in Q1 2024 and discover their secrets to explosive growth.
Creator to watch: Leah Halton
Do you know who Leah Halton is? One of her TiKTok videos already has over 670M views! Join me as I learn more about Leah Halton.
4 Top Coachella brand activations in 2024
Join me as I explore the most creative Coachella brand activations in 2024. I’ll share insider tips and vibrant experiences that brought brands to life!
Top brand ambassadors of April 2024
Who are the top brand ambassadors in Q1, 2024? Join me as I look at the latest and best brand ambassador deals in Q1, 2024!
Creator to watch: ChelseaVFX
Meet ChelseaVFX, this week’s creator to watch! Join me as I look at her social media stats and learn more about this epic creator.
Hyundai and Reesa Teesa
Hyundai and Reesa Teesa is a match made in heaven. Why and how did BMW lose out? Join me as I find out!
Billie Eilish shakes up Instagram
Billie Eilish grew her followers by 4M in less than 12 hours. How did she do it? Join me as I find out.
Google uses influencers to promote its AI
Google’s influencer marketing campaign for its new “Circle to Search” feature showcases the power of authentic partnerships.
Faceless Instagram accounts are taking over social media
Discover the rise of faceless Instagram accounts that prioritise content over personal branding, captivating audiences through visuals and anonymity.
Jo Malone’s pop-up with influencers
Jo Malone London recently used influencers and a pop-up store in Miami to launch a new fragrance. Did they succeed? Join me as I investigate.
Creator to watch: Andrew Glaze
Who is Andrew Glaze? Join me as I use an influencer marketing platform to learn more about this creator to watch.
Study: Should influencers sound super excited?
I discovered an amazing study on whether influencers should sound super excited or not. Join me as we walk through the findings.
Barilla and Marie Kondo?!
Barilla and Marie Kondo teamed up for an epic sustainability campaign. But is it really working? Join me as I find out.
Agencies are hiring full-time creators
More and more agencies are hiring full-time creators. Yes, creators are becoming employees. But what does this mean for our industry? Let’s find out.
Is Selena Gomez selling Rare Beauty for $2B?
Is Selena Gomez selling Rare Beauty? Why? The brand is clearly successful. Join me as I learn more about the rumours around this celebrity brand.
Creator to watch: hammybanks
Meet hammybanks, the latest creator to watch. This gaming influencer is a rising star. Join me as I explore her social media stats.
Jake Paul’s Betr sportsbook startup
Join me as I look at what we can learn from Jake Paul’s Betr sportsbook startup. Is this the future of influencer-led brands?
Nicki Minaj launches press-on nail brand
What can we learn from Nicki Minaj’s new press-on nail brand? It turns out there’s quite a lot to learn! Let’s dig in.
Garnier launches new line with Charli’ D’Amelio
Garnier partners with Charli D’Amelio in what promises to be a scientifically-backed influencer marketing campaign.
MrBeast strikes Amazon deal
MrBeast did it again. This time, he is teaming up with Amazon to bring a whole new show to millions of viewers. Meet Beast Games.
MrBeast’s 2024 YouTube strategy
Explore MrBeast’s groundbreaking 2024 YouTube strategy. Learn how longer videos and storytelling are reshaping content creation.
TikTok at the Oscars
Dive into how TikTok’s presence at the Oscars® revolutionises influencer marketing.
Kylie Jenner launches 2 new ventures
Dive into the world of Kylie Jenner’s influencer marketing strategy. Is her constant promotion a genius move or a fast track to audience burnout?
Louis Vuitton and LVMH enter the sports arena
Discover how Louis Vuitton & LVMH are revolutionising luxury branding with sports influencer marketing, starring rugby hero Antoine Dupont.
Tarte Cosmetics faces backlash
Dive into the lessons from Tarte’s influencer backlash. Discover why relatability and inclusivity are the future of marketing.
Doritos cuts ties with transgender influencer
Doritos faced some backlash when they partnered with a controversial influencer. Avoid the backlash blues in my punchy guide.
The Timothée Chalamet debate
The Chalamet interview controversy offers lessons for influencer marketing. Learn how to balance influencers’ visibility with journalistic depth and integrity.
How influencers revived Abercrombie’s brand
Abercrombie revived their brand through influencers. How did they pull this off? Join me as I find out how in this epic case study.
Temu’s $10M Super Bowl Giveaway
Dive into how Temu’s Super Bowl ad leveraged influencer marketing to disrupt the U.S. market. I’ll share some insights for businesses and marketers.
How Nuuly partnered with TikTok’s Sabrina Brier
Dive into my case study on Nuuly & Sabrina Brier’s TikTok success. Learn critical steps to amplify your brand through authentic influencer marketing.
Trump’s 1,000 sneakers sell out in 2 hours
Unlock the secrets of a viral marketing win with my case study on Trump’s gold sneakers. Learn how exclusivity and timing fueled rapid sell-outs.
Prime Video’s BTS influencer marketing documentary
What is “Influence(s): L’agence derrière vos écrans?” Join me for a sneak peek into ethical influencer marketing in France on Prime Video.
A case study of Reesa Teesa’s ‘Who TF Did I Marry?’
Explore the viral saga of “Who TF Did I Marry?” by Reesa Teesa, a TikTok tale of love, lies, and a journey from 7,768 to 3.2M followers. Copy her success today!
The Kylie Jenner mobile game endorsement controversy
Dive into Kylie Jenner’s unexpected game promo: A lesson on authenticity & brand alignment in influencer marketing. Join the conversation!
How LEGO spent $0 and got +3M views
Discover how LEGO’s influencer campaign with Jamie Laing & Sophie Habboo ignited 3M TikTok views & zero ad spend. Get inspired to launch yours!
SKIMS x Usher’s Timely restock campaign
Explore the SKIMS x Usher campaign’s success secrets for impactful influencer marketing, with strategic insights for brands aiming high.
Asda’s new bet: Granfluencers
Dive into Asda’s innovative use of granfluencers in marketing, blending heritage with humour to connect authentically and boost engagement.
Impact of celebrities on the Super Bowl
What can we learn from this year’s Super Bowl? We dive into the expert insights and opinions that shaped Super Bowl marketing.
5 Top brand partnerships with NFL players
Want to become better at influencer marketing? Learn from the top 5 brand partnerships with NFL players. From insight to inspiration.
Emma Chamberlain and Lancôme
What can we learn from Emma Chamberlain and Lancôme’s new collaboration? Dive into the expert insights with us. Learn how to craft better campaigns.
Beyoncé’s new venture: CÉCRED
Beyoncé’s CÉCRED is a strategic dive into hair care. It showcases influencer marketing’s power and fills a market gap for inclusive products.
Michael Cera and Cerave
Is Michael Cera a brand ambassador for Cerave? Or is this a clever influencer marketing stunt? Join us as we take a deep dive into this remarkable campaign.
Poppi, Paris Hilton and a pop-up store
Read how Poppi used Paris Hilton and influencers to create a limited-time event that propelled the brand into its celebrity status.
Evolved Chocolate and Tinx
What can we learn from the partnership between Evolved Chocolate and Tinx? Check out this deep dive into an epic influencer marketing campaign. Let’s roll.
How influencers and Taylor Swift could impact the Super Bowl
Following the Super Bowl buzz? Check out how influencers and Taylor Swift could impact the Super Bowl for years to come.
Fanbytes turns creator entrepreneur into a multi-millionaire before 30
Fanbytes turned its creator into a multi-millionaire before 30. What can we learn and how did influencer marketing fit into their success? Let’s find out.
Rhode Skin’s product launch wins again
Rhode Skin’s new product launch took the internet by storm. Again. What can we learn from their epic influencer marketing? Let’s find out.
Rumours of Instagram’s new Flipside feature
Instagram is testing its Flipside feature, which has a potential impact on influencer marketing, offering private, personalised sharing options.
TikTok tests shoppable video feature
TikTok is testing a new shoppable video feature, a potential game-changer for eCommerce and content interaction.
BeReal embraces influencer marketing
Uncover insights on BeReal’s new RealPeople and RealBrands features and how they could transform influencer marketing strategies.
LVMH shares jump over 12%
LVMH’s influencer marketing strategies are paying off! They contributed to its remarkable 2023 earnings growth, with shares jumping over 12%.
Shark Tank meets BLA sports influencer marketing
Sports and influencer marketing meets in this new shark tank for athletes. Is BLA a sign of new things to come? Let’s find out.
Millie Bobby Brown launches clothing line
Millie Bobby Brown’s latest venture, florence by mills fashion, is taking the internet by storm. Do you know about it? And should you care?
Helen Owen’s new creator photo app
Explore Helen Owen’s Phlow app in our latest article. Discover how influencers like Owen launch tools to empower their peers in the digital space.
Arielle Charnas’ Something Navy sinks
A deep dive into Arielle Charnas’ Something Navy, exploring its rise, fall, and $1 sale. Discover the brand’s journey and future prospects.
Alison Liaudat and Cadillac Europe
What can we learn from Alison Liaudat and Cadillac Europe’s recent collaboration? Check out these epic influencer marketing insights.
How Hailey Bieber and Rhode Skin stole the weekend
Learn how Rhode Skin’s unique influencer mailer campaign, featuring a bath bomb with a hidden cleanser, redefines influencer marketing.
TikTok’s new AI song generation process
Explore TikTok’s new ‘AI Song’ feature, using generative AI to create unique songs from text prompts, revolutionizing music creation on the platform.
Influencer firm Gleam Futures shuts down talent arm
Discover the significant shift in influencer marketing as Gleam Futures, a trailblazing influencer agency, transitions away from talent management.
Kim K to be Balenciaga’s brand ambassador
Kim Kardashian confirms her role as Balenciaga’s new brand ambassador, embracing the fashion house’s modernity amidst past controversies.
Dubai’s $41M influencer fund
Sheikh Mohammed announces a $41M fund and influencer HQ in Dubai, aiming to transform the city into a global hub for digital content creation and influencer marketing.
L’Oreal is seeking an influencer marketing agency
L’Oréal Groupe ANZ seeks a single agency for its influencer account amidst a strategic shift in marketing, underscoring the creator economy’s rise.
Is TikTok bringing beauty drama back?
Recent TikTok drama highlights the risks of informal agreements in influencer marketing, emphasising the need for clear contracts and fair expectations.
Snoop Dogg’s $100M OnlyFans Offer
Snoop Dogg turns down a $100M OnlyFans offer out of respect for his wife, Shante Broadus, showcasing their enduring love and partnership.
MrBeast to close $100M TV deal
MrBeast nears a historic $100M deal for his first streaming TV show on Prime Video, set to premiere on YouTube and revolutionize digital entertainment.
X to introduce peer-to-peer payments
Elon Musk’s X will introduce a peer-to-peer payment system in 2024, enhancing user experience with AI and supporting global content creators.
Communicating online via Snapchat brings happiness
New NORC research shows Snapchat enhances happiness and friendships among youth, highlighting the positive impact of online communication.
Sydney Sweeney to become L’Oreal Ambassador
Euphoria star Sydney Sweeney becomes Kérastase’s new global ambassador, bringing her talent and style to L’Oréal’s luxury haircare line.
Italy to increase social media influencer regulations
Italy steps up regulation of social media influencers, bringing them under Agcom oversight with strict new rules and fines for non-compliance.
Samsung’s virtual influencer to launch Galaxy S24
Samsung’s virtual influencer Sam will host Galaxy Unpacked 2024, unveiling AI-powered Galaxy S24 with a blend of tech and digital charm.
Sydney Sweeney and Anyone But You get +1.2B views with viral TikTok trend
Sydney Sweeney and her latest movie, Anyone But You, score over 1.2 billion views with a viral TikTok trend. We dive into the details.
Elon Musk’s ‘X’ marks the spot for creator gold rush
Musk promises significant reward increases on ‘X’ for creators, responding to MrBeast’s rejection and aiming to outdo YouTube’s payouts.
Click Analytic 2023: A year in review
Discover Click Analytic’s groundbreaking 2023 journey: from securing $600K funding to expanding our influencer database, we’re redefining influencer marketing.
Coca-Cola dumps Chiara Ferragni after influencer scandal
Chiara Ferragni and Coca-Cola part ways after a pandoro promo scandal raises questions on influencer marketing integrity.
Amouranth makes $34K in 24 hours with AI
Amouranth, Twitch and Kick sweetheart made over $34K in 24 hours by launching her new AI influencer chatbot. Is this the start of a new trend?
Click Analytic and Klaviyo: A how-to integrate guide
Want to connect Click Analytic with Klaviyo? We share 4 easy steps to quickly connect these two powerful tools for epic influencer outreach campaigns.
Exciting Announcement: we successfully closed our pre seed round!
$600K for us but more importantly for you 🎉 Check out our story and what’s next for us!
Quickly learn how to use search filters on Click
Finding influencers can be time-consuming! But did you know that with Click you can access +120M influencers worldwide in a few clicks. You can use up to 30 filters to refine your search based on follower range, engagement rate, location, and more. Optimize your influencer marketing campaigns with our tips…
Put it into practice with ClickAnalytic
Search 400M+ creators, vet them with AQS fake-follower scoring, and run campaigns end-to-end.