We all know TikTok is famous for trending songs, dance challenges, and all-around creative expression.
But did you know it’s also becoming a hotbed for fashion inspiration? 🤯
Look at this week’s Creator To Watch: Wisdom Kaye (@wisdm8).
At just 19, this Houston native has captured the fashion world’s attention with his unique blend of vintage and modern styles on TikTok and Instagram.
Today, he boasts with:
📊 Nearly 11M followers on TikTok.
📊 4M Instagram followers.
📊 An average of 7M views per video!
But there’s more. He made it on Forbes’s 30 Under 30 list!
Wisdom was also one of the influencers outshining celebrities at this year’s Met Gala. 😱
Join me as I take a closer look at this mega influencer.
Ready? Let’s roll. 👇
Who is Wisdom Kaye?
Wisdom Kaye is a fashion sensation who took the TikTok world by storm with his innovative and stylish outfits.
Born in Nigeria and raised in Houston, Texas, Kaye began his social media journey in January 2020.
@wisdm8 Replying to @jkjungkook123987 ♬ After Dark, swonsie & Radiepslol
His distinct style, influenced by designers like Hedi Slimane and Rick Owens, blends the vintage charm of the 1970s with modern fashion trends.
Quickly amassing millions of followers, Kaye’s engaging content includes tackling style challenges and offering practical fashion tips.
@wisdm8 I'll take it from here. ♬ original sound, Wisdom Kaye
By mid-2020, he signed with IMG Models and has since collaborated with top fashion brands like Gucci, Chanel, Oakley and Prada.
This makes him one of the most exciting influencers to watch in the fashion world today. Now let’s examine Wisdom Kaye’s social media stats. 🤔
Wisdom Kaye’s social media stats
I used my favourite influencer marketing platform to examine Wisdom Kaye’s social media stats. Here’s what I found:
On TikTok Wisdom has:
📊 9.3% engagement rate on TikTok.
📊 65% of his TikTok audience are women.
📊 49% of his audience resides in the United States.
📊 His TikTok audience has grown by 17.41% in the last 6 months.
But there’s more. Wisdom Kaye’s Instagram statistics are just as revealing.
📊 Nearly 40% of Wisdom’s Instagram audience are interested in fashion.
📊 6.3% of his audience also follows Zara.
📊 10% of his audience follows Nike and another 6% follows H&M.
📊 His Instagram audience has grown by 50.69% over the last 6 months.
So how do I interpret Wisdom Kaye’s social media stats? 👇
⚙️ Wisdom knows his audience and caters his content to them (Fashion).
⚙️ Wisdom keeps his content fresh, relevant and engaging (Above average engagement rates).
⚙️ Wisdom is trending as an influencer (Positive audience growth).
But this begs the question, why is Wisdom Kaye so popular? Let’s find out.
