ClickAnalytic

Dubai’s $41M influencer fund

Jules Carmaux headshotBy Jules CarmauxNews & updates
A woman is taking a picture of a city with L'Oreal skyscrapers in the background.

Nurturing content creators and influencers

Under Sheikh Mohammed’s directive, the fund, valued at AED150m ($41m), is poised to revolutionise content creation.

It aims to support and nurture the talents of content creators, providing them with the resources, facilities, and training to transform their creative ideas into impactful media narratives. 🎥

A permanent influencers’ headquarters

The establishment of a permanent influencers’ headquarters in Dubai is a collaboration between the UAE Government Media Office and the New Media Academy.

They want to design this hub to be a melting pot of creativity. The goal is to offer top influencers and content creators an optimal environment to produce groundbreaking content and contribute to sustainable development goals.

👉 This initiative isn’t just about creating content; it’s about empowering storytellers.

The fund aims to hone the skills of content creators, enabling them to introduce the UAE’s story, achievements, and cultural contributions to the global stage. 🥂

@connoisseurofluxury Five things you must do when you go to Dubai | If you have any questions about who i booked with, how much, etc leave a comment below. #dubai #thingstodoindubai #dubaimarina #auraskypool #burjkhalifa #dubaifountain #nikkibeachdubai #sanbeachclubdubai #ulabeachclub #luxury #travel ♬ Con Calma, Spanish songs‼️

Comprehensive services for influencers and creators

The permanent influencers’ headquarters is more than just a workspace; it’s a complete ecosystem for digital media professionals.

It offers a plethora of services, including filming studios, courses in storytelling, photography, broadcasting, and platform management.

This initiative provides influencers with the tools and skills to create meaningful and impactful content, supported by technical collaborations with giants like Google and Facebook.

Building a bridge between governments and people

Mohammad Al Gergawi, Minister of Cabinet Affairs, emphasised the importance of digital media as a modern communication tool that enhances government functions and social awareness. 🔊

This initiative aims to develop the sector by training national and Arab talents, making them active partners in building their nations and protecting their communities.

Jules Carmaux headshot

Written by

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Try our Influencer Marketing Platform for free

Find Influencer email addresses and Contact Influencers with ClickAnalytic Influencer marketing software.

Try ClickAnalytic for free
Newsletter

Get ideas to run profitable influencer campaigns

Weekly takeaways from running 1,000+ campaigns. No fluff. Unsubscribe anytime.

Trusted by 3,500+ brands and agencies