ClickAnalytic

Top Travel Instagram Influencers in Australia

Australia’s travel influencer landscape continues to grow, led by creators who showcase the country’s diversity through authentic experiences. From coastal road trips and luxury stays to remote outback adventures and hidden local gems, these travel influencers inspire audiences to explore Australia—and the world—through fresh perspectives.

Jules Carmaux headshotJules Carmaux9 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

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The ranking

28 Australian creators ranked on Instagram

The top 28 Australian creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

sofialigeros
#1
408.0K
Followers
10.40%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Nomad 🌍💕 UK/Europe📍 Collabs – tomi@tomi.social PO Box 3359 Weston Creek ACT 2611 💌📦

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sofialigeros reaches 408.0K followers with 10.40% engagement, about 61% above the ~6.45% median. Their audience looks solid, a solid pick.

nikkiosborneofficial
#2
387.0K
Followers
4.74%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Comedian. Bush Barbie. I make funny happen for 📺 📻 🎥 💻 Hyundai Aus ambassador. 🇬🇧 Management: Celeb Agents UK 🇦🇺 Management: More Talent

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

nikkiosborneofficial reaches 387.0K followers with 4.74% engagement, about 26% below the ~6.45% median. Their audience looks solid, a solid pick.

ainraadik
#3
314.0K
Followers
3.76%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

☼ moments from movements. • editing @envijon ↓ portfolio, prints & presets

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ainraadik reaches 314.0K followers with 3.76% engagement, about 42% below the ~6.45% median. Their audience looks solid, a solid pick.

sandy.tracks
#4
300.0K
Followers
11.07%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

⇄ Built for freedom ⇄ 📸 Me ➛ @gavin.fleay

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sandy.tracks reaches 300.0K followers with 11.07% engagement, about 72% above the ~6.45% median. Their audience looks solid, a solid pick.

rosslongphoto
#5
292.0K
Followers
6.48%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

❋ Reconnecting Humans with Nature ∞ Taking people on ocean adventures 𖤓 Lady Elliot 2026 – 2 spots ↓ Sign up for latest workshops 𖤣 Byron Bay, Aus

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

rosslongphoto reaches 292.0K followers with 6.48% engagement, about 1% above the ~6.45% median. Their audience looks solid, a solid pick.

danjdickman
#6
270.0K
Followers
4.01%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Emotion through motion. 🎬 Director | Filmmaker 🎥 Co-Founder @bevisuals_ 📩 Daniel@bevisuals.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

danjdickman reaches 270.0K followers with 4.01% engagement, about 38% below the ~6.45% median. Their audience looks solid, a solid pick.

paulie_roberts_
#7
262.0K
Followers
23.50%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

☀️ Goldcoast! follow my links 🤪 Dm or email for collaboration Paulierob213@hotmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

paulie_roberts_ reaches 262.0K followers with 23.50% engagement, about 265% above the ~6.45% median. Their audience looks solid, a solid pick.

jaimenhudson
#8
245.0K
Followers
5.90%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Quadriplegic photographer & life lover – sharing magic moments from the coast

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

jaimenhudson reaches 245.0K followers with 5.90% engagement, about 8% below the ~6.45% median. Their audience looks solid, a solid pick.

brinkleydavies
#9
236.0K
Followers
62.28%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Mostly in the sea & saving animals ~ Freediver | Freesurfer | Marine Biologist Owner: @bandicoot_bybrinkley Founder: @balubluefoundation

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

brinkleydavies reaches 236.0K followers with 62.28% engagement, about 866% above the ~6.45% median. Their audience looks solid, a solid pick.

claudiabonifazio
#10
229.0K
Followers
6.41%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

📍Syd – Adl 🇦🇺 📧 – claudia@thisisamplify.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

claudiabonifazio reaches 229.0K followers with 6.41% engagement, about 1% below the ~6.45% median. Their audience looks solid, a solid pick.

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veronicab_
#11
223.0K
Followers
3.81%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

💋AUNTY SALMA @yourauntysalma 🎬Content Creator | Event Host Collabs/ Biz📧veronicabcontent@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

veronicab_ reaches 223.0K followers with 3.81% engagement, about 41% below the ~6.45% median. Their audience looks solid, a solid pick.

jaxon_roberts
#12
221.0K
Followers
7.61%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

📚 Masterclass & Assets ↓

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

jaxon_roberts reaches 221.0K followers with 7.61% engagement, about 18% above the ~6.45% median. Their audience looks solid, a solid pick.

ben.savage
#13
165.0K
Followers
12.34%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

↠ creating a feeling sydney, australia ↡ presets & commercial portfolio

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ben.savage reaches 165.0K followers with 12.34% engagement, about 91% above the ~6.45% median. Their audience looks solid, a solid pick.

joshuapaine
#14
143.0K
Followers
24.42%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Global inquiries: Joshua@zink-talent.com Aus inquiries: joshua@maxconnectors.com.au Modelling: mel@viviensmodels.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

joshuapaine reaches 143.0K followers with 24.42% engagement, about 279% above the ~6.45% median. Their audience looks solid, a solid pick.

em.leth
#15
136.0K
Followers
5.29%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

No plan is the best plan 🫶 @elusivecatch

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

em.leth reaches 136.0K followers with 5.29% engagement, about 18% below the ~6.45% median. Their audience looks solid, a solid pick.

masonsixtencox
#16
127.0K
Followers
11.87%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

American 🇺🇸 playing AFL in Australia 🇦🇺 🕰️: TikTok @masonsixtencox

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

masonsixtencox reaches 127.0K followers with 11.87% engagement, about 84% above the ~6.45% median. Their audience looks solid, a solid pick.

sivanheyns
#17
117.0K
Followers
6.15%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

4WDs, Travel & Fitness Co-founder @bushdoof_

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sivanheyns reaches 117.0K followers with 6.15% engagement, about 5% below the ~6.45% median. Their audience looks solid, a solid pick.

emilygrosser99
#18
108.0K
Followers
9.06%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

CONTIKI discount code : EMILYATVL5 Ruby@daymgmt.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

emilygrosser99 reaches 108.0K followers with 9.06% engagement, about 41% above the ~6.45% median. Their audience looks solid, a solid pick.

offroadimages
#19
103.0K
Followers
7.14%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Photographer | 4WD Adventurer Capturing 4WDs, the Aussie outback & coffee. Creating wild journeys & unique photo ops Join the @offroadimages adventure

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

offroadimages reaches 103.0K followers with 7.14% engagement, about 11% above the ~6.45% median. Their audience looks solid, a solid pick.

thomasmalucelli
#20
92.7K
Followers
5.92%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Men’s Health | Fitness | Mindset I help you build confidence and healthy habits. MY FREE 30 DAY RESET 👇🏽

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

thomasmalucelli reaches 92.7K followers with 5.92% engagement, about 8% below the ~6.45% median. Their audience looks solid, a solid pick.

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ohsobusymum
#21
90.7K
Followers
3.90%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Brisbane, Australia Recipes➕Travel➕Mum Life 📣317k Facebook followers (say what?) 📣71k TikTok followers

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ohsobusymum reaches 90.7K followers with 3.90% engagement, about 39% below the ~6.45% median. Their audience looks solid, a solid pick.

oliviapercoco
#22
89.5K
Followers
10.40%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Business Owner | eBay Dropshipping 🌟 I help girlies build a real online business DM me “LEARN” to start your own online biz 💓

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

oliviapercoco reaches 89.5K followers with 10.40% engagement, about 61% above the ~6.45% median. Their audience looks solid, a solid pick.

davidmcmahonaustralia
#23
88.6K
Followers
5.07%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Head Tour Guide for @venturenorthsafaris in Australia’s Northern Territory. Adventurer, Actor and Naturalist.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

davidmcmahonaustralia reaches 88.6K followers with 5.07% engagement, about 21% below the ~6.45% median. Their audience looks solid, a solid pick.

heyfionawang
#24
88.5K
Followers
3.31%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

✈️ Aussie Chinese girl travelling asia 🍧 Dessert & matcha cafe owner 📍 Sydney & Bali 💰 HEYFIONAKLOOK 💌 info@omgeeaus.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

heyfionawang reaches 88.5K followers with 3.31% engagement, about 49% below the ~6.45% median. Their audience looks solid, a solid pick.

bendessen
#25
87.3K
Followers
19.76%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Pets, Wildlife & Conservation 🦘CEO – @hillswildlifesanctuary 📖 Author – The Last Hollow – OUT NOW

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

bendessen reaches 87.3K followers with 19.76% engagement, about 207% above the ~6.45% median. Their audience looks solid, a solid pick.

markbergsfishingaddiction
#26
74.2K
Followers
3.56%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

YouTube – markbergfishingaddiction Making fishing and outdoor dreams a reality for our followers 🤙 www.fishingaddiction.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

markbergsfishingaddiction reaches 74.2K followers with 3.56% engagement, about 45% below the ~6.45% median. Their audience looks solid, a solid pick.

jon.wyeth
#27
73.3K
Followers
5.55%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

📧: talent@neuralle.com Trying to explore all things 🙂 My YouTube/Twitch ⬇️

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

jon.wyeth reaches 73.3K followers with 5.55% engagement, about 14% below the ~6.45% median. Their audience looks solid, a solid pick.

adelesamus
#28
71.7K
Followers
29.67%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

𝘽𝙚𝙡𝙡𝙖@𝙧𝙢𝙠.𝙘𝙤𝙢.𝙖𝙪 𝘈𝘋𝘌𝘓𝘌𝘚𝘈𝘔𝘜𝘚𝘒𝘓𝘖𝘖𝘒 – 𝘒𝘭𝘰𝘰𝘬 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 15𝘈𝘋𝘌𝘓𝘌 – 𝘈𝘭𝘢𝘯𝘢 𝘔𝘢𝘳𝘪𝘢 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝙎𝙣𝙖𝙥𝙘𝙝𝙖𝙩: 𝘢𝘥𝘦𝘭𝘦_𝘴𝘢𝘮𝘶𝘴 📫 𝘗𝘖 𝘉𝘰𝘹: 76 Narrabeen, NSW 2101

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

adelesamus reaches 71.7K followers with 29.67% engagement, about 360% above the ~6.45% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
28 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
0 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Australia’s Travel Influencer Market Insights

Australia’s travel creators capture some of the most breathtaking destinations on earth, and their influence continues to grow. From luxury coastal escapes to rugged adventure travel, these creators help shape where Australians (and international travelers) decide to book their next trip.

This ranking is powered by real data: engagement rates, audience authenticity, follower growth, and niche alignment. It’s designed to help travel brands, tourism boards, and hospitality companies find creators who can drive visibility, and real results.

Before partnering, brands should verify:

Audience location: Are followers actually based in Australia or your target market?

Engagement authenticity: Comments should be real and relevant.

Content quality: Do visuals and storytelling align with your brand style?

Partnership history: Have their previous travel campaigns performed well?

Click Analytic helps brands validate all these criteria in seconds.Partnerships typically include:

Sponsored travel content

Destination campaigns

Hotel & resort collaborations

Brand ambassador programs

Giveaways and travel itineraries

Lifestyle integrations (fashion, gear, accessories)

Australia’s travel influencers often have highly engaged audiences who trust their recommendations, making collaborations particularly impactful.Travel creators in Australia produce a wide variety of content, including:

Drone shots and landscape photography

Hotel and Airbnb reviews

Eco-travel and adventure experiences

Road trip itineraries

Local food and culture highlights

Their content often blends storytelling with stunning visuals, making them highly effective partners for travel, tourism, and lifestyle brands.We rely on Click Analytic’s 400M+ creator database, using verified data to evaluate:

Engagement quality (not inflated likes)

Audience location & age breakdown

Follower growth over the past months

Content performance and niche relevance

This ensures the creators featured are truly influential in the Australian travel space, not boosted by fake followers or inconsistent posting.Australia is home to an incredibly active travel influencer community, photographers, adventurers, van-lifers, luxury travel creators, and nature photographers.

This list highlights the creators with the strongest real engagement, fastest growth, and most relevant audiences for brands looking to reach Australian travelers.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Australian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Australian creators.

What should brands look for when choosing a travel influencer?

Before partnering, brands should verify: Audience location: Are followers actually based in Australia or your target market? Engagement authenticity: Comments should be real and relevant. Content quality: Do visuals and storytelling align with your brand style? Partnership history: Have their previous travel campaigns performed well? Click Analytic helps brands validate all these criteria in seconds.

How can brands collaborate with travel influencers in Australia?

Partnerships typically include: Sponsored travel content Destination campaigns Hotel & resort collaborations Brand ambassador programs Giveaways and travel itineraries Lifestyle integrations (fashion, gear, accessories) Australia’s travel influencers often have highly engaged audiences who trust their recommendations, making collaborations particularly impactful.

What type of content do Australian travel influencers usually create?

Travel creators in Australia produce a wide variety of content, including: Drone shots and landscape photography Hotel and Airbnb reviews Eco-travel and adventure experiences Road trip itineraries Local food and culture highlights Their content often blends storytelling with stunning visuals, making them highly effective partners for travel, tourism, and lifestyle brands.

How do you select the travel influencers included in this ranking?

We rely on Click Analytic’s 400M+ creator database, using verified data to evaluate: Engagement quality (not inflated likes) Audience location & age breakdown Follower growth over the past months Content performance and niche relevance This ensures the creators featured are truly influential in the Australian travel space, not boosted by fake followers or inconsistent posting.

Who are the top travel Instagram influencers in Australia?

Australia is home to an incredibly active travel influencer community, photographers, adventurers, van-lifers, luxury travel creators, and nature photographers. This list highlights the creators with the strongest real engagement, fastest growth, and most relevant audiences for brands looking to reach Australian travelers.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 20269 min readRefreshed monthly

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