ClickAnalytic

Top Lifestyle Instagram Influencers in Australia

Australia has one of the most diverse lifestyle creator communities in the world. From Sydney’s coastal wellness influencers to Melbourne’s fashion-forward trendsetters and Brisbane’s home & family creators, lifestyle influencers shape how Australians live, shop, travel, dress, and design their daily routines.

These creators don’t just share content, they influence consumer choices across beauty, fashion, home, wellness, parenting, and everyday living.

Jules Carmaux headshotJules Carmaux14 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

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The ranking

51 Australian creators ranked on Instagram

The top 51 Australian creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

effiekats
#1
136.0K
Followers
4.43%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Mrs Kats Cerolini Founder @effiekatsofficial Co-Founder @baysebrand MANAGEMENT effie@glosscomms.com Home renovations @project3144_

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

effiekats reaches 136.0K followers with 4.43% engagement, about 26% below the ~6.01% median. Their audience looks solid, a solid pick.

ninamayainteriors
#2
98.9K
Followers
3.12%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

▪️Bespoke Interiors delivered globally ▪️Architecture via our studio @mayasternbergarchitects ▪️luxury villa rentals @ninamayaresidences

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ninamayainteriors reaches 98.9K followers with 3.12% engagement, about 48% below the ~6.01% median. Their audience looks solid, a solid pick.

davidhicksdesign
#3
98.7K
Followers
5.20%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Interiors | Buildings Author: Intimate – A Private World of Interiors

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

davidhicksdesign reaches 98.7K followers with 5.20% engagement, about 13% below the ~6.01% median. Their audience looks solid, a solid pick.

g_rubinstein
#4
85.9K
Followers
3.61%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

@trg.re

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

g_rubinstein reaches 85.9K followers with 3.61% engagement, about 40% below the ~6.01% median. Their audience looks solid, a solid pick.

lanawilkinsonofficial
#5
70.3K
Followers
4.00%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

@lanawilkinson Contemporary & statement making shoes The Chadstone Summer Pop Up, now open

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lanawilkinsonofficial reaches 70.3K followers with 4.00% engagement, about 33% below the ~6.01% median. Their audience looks solid, a solid pick.

nilofarkhirzad
#6
56.8K
Followers
10.06%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Founder & Creative Director of House Of Khirzad Womenswear @khirzadfemme Menswear @khirzadofficial SYDNEY/PERTH/DUBAI

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

nilofarkhirzad reaches 56.8K followers with 10.06% engagement, about 67% above the ~6.01% median. Their audience looks solid, a solid pick.

mark_abdel
#7
46.8K
Followers
10.62%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Mr. Pistachio Papi Girl dad 💕 + I make dope campaigns 🎬 Founder | @pistachiopapiofficial Co Founder | @christinasikaliasbeauty

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

mark_abdel reaches 46.8K followers with 10.62% engagement, about 77% above the ~6.01% median. Their audience looks solid, a solid pick.

anitanader.id
#8
36.3K
Followers
21.73%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Interior Design studio specialising in bespoke residential projects.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

anitanader.id reaches 36.3K followers with 21.73% engagement, about 262% above the ~6.01% median. Their audience looks solid, a solid pick.

nick_russian
#9
31.1K
Followers
6.01%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

@BarBambi_Melbourne @AcademyHR @summersummernyd @TogetherEvents

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

nick_russian reaches 31.1K followers with 6.01% engagement, in line with the ~6.01% median. Their audience looks solid, a solid pick.

lucindababi
#10
29.9K
Followers
3.11%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

nostalgic design fused with conscious craft 🤎 ethical clothing made to order by me

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lucindababi reaches 29.9K followers with 3.11% engagement, about 48% below the ~6.01% median. Their audience looks solid, a solid pick.

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christinasikaliasbeauty
#11
28.1K
Followers
16.92%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Effortless beauty, made for you. 🩶 Shop online & worldwide:

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

christinasikaliasbeauty reaches 28.1K followers with 16.92% engagement, about 182% above the ~6.01% median. Their audience looks solid, a solid pick.

deannadepetro
#12
25.6K
Followers
3.77%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Creative Director/Owner @MOSSMAN

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

deannadepetro reaches 25.6K followers with 3.77% engagement, about 37% below the ~6.01% median. Their audience looks solid, a solid pick.

simontayounevents
#13
20.5K
Followers
4.50%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Creative Direction, Planning & Production. 21 + Years leading Industry Experience E info@simontayounevents.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

simontayounevents reaches 20.5K followers with 4.50% engagement, about 25% below the ~6.01% median. Their audience looks solid, a solid pick.

chriskontos_
#14
19.9K
Followers
4.69%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Brand Consultant & Creative Director

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

chriskontos_ reaches 19.9K followers with 4.69% engagement, about 22% below the ~6.01% median. Their audience looks solid, a solid pick.

clairelougreaves
#15
18.8K
Followers
3.00%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Creative Director & Artist Activewear and Beauty Founder Discover my brands 👇 @booiebeauty & @p.e.nation ✨

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

clairelougreaves reaches 18.8K followers with 3.00% engagement, about 50% below the ~6.01% median. Their audience looks solid, a solid pick.

socialsbyjoshjoseph
#16
18.5K
Followers
10.01%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Capturing The Most Luxurious Events Globally. DUBAI Feb 2026. | LONDON • LAKE COMO Sep 2026. Info@socialsbyjoshjoseph.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

socialsbyjoshjoseph reaches 18.5K followers with 10.01% engagement, about 67% above the ~6.01% median. Their audience looks solid, a solid pick.

ribalhosn
#17
18.4K
Followers
20.64%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Film Director | Stills | AI ribalhosn@gmail.com or Dm ✨

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ribalhosn reaches 18.4K followers with 20.64% engagement, about 243% above the ~6.01% median. Their audience looks solid, a solid pick.

astonmartinsydney
#18
16.9K
Followers
5.91%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Makers of Intensity since 1913. Welcome to the official Instagram page of Aston Martin Sydney. MD076337 #INTENSITYDRIVEN

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

astonmartinsydney reaches 16.9K followers with 5.91% engagement, about 2% below the ~6.01% median. Their audience looks solid, a solid pick.

anikajoshismith
#19
15.6K
Followers
6.34%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Miso’s Mom Founder @sage.agency Co-host @styleishpod

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

anikajoshismith reaches 15.6K followers with 6.34% engagement, about 5% above the ~6.01% median. Their audience looks solid, a solid pick.

bysuela_
#20
15.4K
Followers
9.16%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Sydney, Aus info@styledbysuela.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

bysuela_ reaches 15.4K followers with 9.16% engagement, about 52% above the ~6.01% median. Their audience looks solid, a solid pick.

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minnieisaac_
#21
13.6K
Followers
3.79%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Welcome 💘 Reviews, tips & try-ons Skincare + makeup | Acne-prone ✍🏻 Beauty writing @whiterabbitsocial_ 💌 minnie@whiterabbitsocial.com Links & more 🌈

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

minnieisaac_ reaches 13.6K followers with 3.79% engagement, about 37% below the ~6.01% median. Their audience looks solid, a solid pick.

rachellerosehair
#22
13.4K
Followers
3.49%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

BRIDAL | CUTTING Bridal Enquiry 💌 salon@rachellerose.com.au Salon Enquiry 📞 8040 1037 1 Cave Road Strathfield, 2135 NSW

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

rachellerosehair reaches 13.4K followers with 3.49% engagement, about 42% below the ~6.01% median. Their audience looks solid, a solid pick.

meggysmithstylist
#23
13.4K
Followers
11.33%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Fashion Stylist | Art Director | Producer Personal Fashion Stylist at @chadstone_fashion meggy@cravingcouture.com.au

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

meggysmithstylist reaches 13.4K followers with 11.33% engagement, about 89% above the ~6.01% median. Their audience looks solid, a solid pick.

madelineanne_creator
#24
12.6K
Followers
8.06%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Content Creator & Photographer Weddings // Brands // Creatives THE LANE • THE WED • TOGETHER JOURNAL 📍 Sydney based. Europe May-October 2026/2027

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

madelineanne_creator reaches 12.6K followers with 8.06% engagement, about 34% above the ~6.01% median. Their audience looks solid, a solid pick.

louisemacdonaldmilliner
#25
12.4K
Followers
18.05%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Couture milliner, Melbourne. Millinery workshops . Millinery educator. Nourishing your creativity through the making and wearing of hats.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

louisemacdonaldmilliner reaches 12.4K followers with 18.05% engagement, about 200% above the ~6.01% median. Their audience looks solid, a solid pick.

ebrusoultan_
#26
11.8K
Followers
14.26%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Sydney📍M 💍 📧 ebrusoultan@gmail.com @ebrumakeupartistry

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ebrusoultan_ reaches 11.8K followers with 14.26% engagement, about 137% above the ~6.01% median. Their audience looks solid, a solid pick.

stuart_walford
#27
11.5K
Followers
3.21%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Stylist 🤡 🐩 Direct Bookings E: hello@stuartwalford.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

stuart_walford reaches 11.5K followers with 3.21% engagement, about 47% below the ~6.01% median. Their audience looks solid, a solid pick.

miaconnorbrides
#28
11.4K
Followers
5.64%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍GC 🇦🇺 “Non-Bridal” High End Vibes Makeup Artist Fresh Skin Queen 🫅 Wing Liner Wizard 🧙 Lash Master 💁🏼‍♀️ Look like you but better✨ Main @miaconnor

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

miaconnorbrides reaches 11.4K followers with 5.64% engagement, about 6% below the ~6.01% median. Their audience looks solid, a solid pick.

andrewliddell
#29
11.0K
Followers
3.46%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Director @bresicwhitney

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

andrewliddell reaches 11.0K followers with 3.46% engagement, about 42% below the ~6.01% median. Their audience looks solid, a solid pick.

cae.thomas
#30
11.0K
Followers
12.57%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Ray White | TRG

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

cae.thomas reaches 11.0K followers with 12.57% engagement, about 109% above the ~6.01% median. Their audience looks solid, a solid pick.

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stevenkhalil
#31
10.7K
Followers
4.05%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Founder and creative director STEVENKHALIL @steven_khalil

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

stevenkhalil reaches 10.7K followers with 4.05% engagement, about 33% below the ~6.01% median. Their audience looks solid, a solid pick.

momentswithcarolin
#32
10.4K
Followers
5.46%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Studio & Motherhood Photographer | 15 Yrs Experience Founder of She is, Mother | Newborn • Maternity • Family • Oh and a splash of fashion 😉

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

momentswithcarolin reaches 10.4K followers with 5.46% engagement, about 9% below the ~6.01% median. Their audience looks solid, a solid pick.

jamie_heath
#33
10.1K
Followers
32.46%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

photos sydney

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

jamie_heath reaches 10.1K followers with 32.46% engagement, about 440% above the ~6.01% median. Their audience looks solid, a solid pick.

staceyhemeraroberts
#34
9.8K
Followers
7.99%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Hat Maker | Creative Fashion | Style Content💋 Sydney, Australia 🇦🇺 Start your millinery collection below

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

staceyhemeraroberts reaches 9.8K followers with 7.99% engagement, about 33% above the ~6.01% median. Their audience looks solid, a solid pick.

prem_rnwy
#35
9.7K
Followers
22.86%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Founder and Creative Director for: @Runawaythelabel @runaway_mens @sevenwondersthelabel @vacanzaresort LIVING ON INSTINCT Sagittarius ♐️

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

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prem_rnwy reaches 9.7K followers with 22.86% engagement, about 280% above the ~6.01% median. Their audience looks solid, a solid pick.

alaniexperience
#36
9.5K
Followers
50.66%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Luxury YACHT Charters Exclusive HOUSE Accommodation Private AIR Charters #alaniexperience

Audience location
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Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

alaniexperience reaches 9.5K followers with 50.66% engagement, about 743% above the ~6.01% median. Their audience looks solid, a solid pick.

amanda_tasevski
#37
9.4K
Followers
6.52%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

BRIDAL | COUTURIER | SYDNEY PR | airepr@outlook.com Seen in VOGUE

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

amanda_tasevski reaches 9.4K followers with 6.52% engagement, about 8% above the ~6.01% median. Their audience looks solid, a solid pick.

troybarbagallo
#38
9.2K
Followers
3.13%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Purveyor of Fine Watches Cars Yachts Art & Spirits. Director 💃🏼Miss Universe Australia 🥊RQCC ❤️Family Food Politics Philanthropy Comedy MAGA 🥩🥃😂🍷🇦🇺

Audience location
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Audience gender
-
fake followers / suspicious accounts

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troybarbagallo reaches 9.2K followers with 3.13% engagement, about 48% below the ~6.01% median. Their audience looks solid, a solid pick.

ashleyelcham
#39
8.9K
Followers
102.53%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

VM & Store Design @vancleefarpels Enthusiast of @fon

Audience location
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Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ashleyelcham reaches 8.9K followers with 102.53% engagement, about 1606% above the ~6.01% median. Their audience looks solid, a solid pick.

roseletho
#40
8.9K
Followers
35.73%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Please contact ⭒ roseletho@gmail.com For all booking inquiries, collaborations and partnerships

Audience location
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Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

roseletho reaches 8.9K followers with 35.73% engagement, about 495% above the ~6.01% median. Their audience looks solid, a solid pick.

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avamatthews
#41
8.9K
Followers
5.06%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Delinquent Blonde & chaotic mum👸🏼 🔮💫 Co-Founder @ultravioletteau

Audience location
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Audience gender
-
fake followers / suspicious accounts

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avamatthews reaches 8.9K followers with 5.06% engagement, about 16% below the ~6.01% median. Their audience looks solid, a solid pick.

karinuptonbaker
#42
8.8K
Followers
5.51%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Managing Director, Hermes Australia Former EIC, Harper’s BAZAAR. I was born. And then I liked fashion 🖤🌎✈️🎾🤍 @thewhitehouseavalonbeach

Audience location
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Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

karinuptonbaker reaches 8.8K followers with 5.51% engagement, about 8% below the ~6.01% median. Their audience looks solid, a solid pick.

seanrentero
#43
8.6K
Followers
10.69%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Made in Melbourne Made to measure Fashion Designer • Art • Technology •🇵🇭 Enquiries: seanrentero@gmail.com

Audience location
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Audience gender
-
fake followers / suspicious accounts

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seanrentero reaches 8.6K followers with 10.69% engagement, about 78% above the ~6.01% median. Their audience looks solid, a solid pick.

wacarxotics
#44
8.6K
Followers
7.29%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Perth, WA | Automotive photographer @wcxmedia

Audience location
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Audience gender
-
fake followers / suspicious accounts

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wacarxotics reaches 8.6K followers with 7.29% engagement, about 21% above the ~6.01% median. Their audience looks solid, a solid pick.

thefourthcreative
#45
8.6K
Followers
12.55%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Premium fashion, events, and street style photography Sydney, Australia ROMANTICISE EVERYTHING.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

thefourthcreative reaches 8.6K followers with 12.55% engagement, about 109% above the ~6.01% median. Their audience looks solid, a solid pick.

_dannyhan
#46
8.5K
Followers
3.14%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Founder 🏴 : @vicprop @_nordgroup

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

_dannyhan reaches 8.5K followers with 3.14% engagement, about 48% below the ~6.01% median. Their audience looks solid, a solid pick.

dhan1dhan1
#47
7.4K
Followers
13.33%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

#inactive #berightback #clothes #soon #ipromise

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

dhan1dhan1 reaches 7.4K followers with 13.33% engagement, about 122% above the ~6.01% median. Their audience looks solid, a solid pick.

crystalkimber
#48
7.3K
Followers
3.10%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

▫️PA to Spencer, Hugo and Geri ▫️VRC Ambassador 🐎 ▫️2019 Myer Fashions On The Field Ambassador

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

crystalkimber reaches 7.3K followers with 3.10% engagement, about 48% below the ~6.01% median. Their audience looks solid, a solid pick.

hollyryanstudio
#49
7.2K
Followers
3.20%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Bespoke Jeweller ~ this is my personal account @hollyryanjewellery For all jewellery enquiries please hit up above or link below.👇

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

hollyryanstudio reaches 7.2K followers with 3.20% engagement, about 47% below the ~6.01% median. Their audience looks solid, a solid pick.

maddieroux
#50
7.0K
Followers
6.13%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Represented by @maxmgt_ Photography, Direction, Beauty, Videography

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

maddieroux reaches 7.0K followers with 6.13% engagement, about 2% above the ~6.01% median. Their audience looks solid, a solid pick.

aggie.choi
#51
6.8K
Followers
3.80%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

☆*:・゚

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

aggie.choi reaches 6.8K followers with 3.80% engagement, about 37% below the ~6.01% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
18 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
27 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
6 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
0 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Australia’s Lifestyle Influencer Market Insights

Lifestyle creators in Australia are shaping conversations around beauty, wellness, home living, travel, fashion, and daily routines. Their ability to blend aspiration with authenticity makes them some of the most trusted voices online.

This ranking is powered by verified engagement metrics, audience authenticity checks, and real performance analysis, helping brands identify which lifestyle influencers genuinely resonate with Australian consumers.

Australia’s top lifestyle creators include influencers who share content on beauty, wellness, home decor, travel, fashion, motherhood, fitness, and more.
Our ranking highlights creators with strong engagement, authentic storytelling, and audiences who trust their recommendations.We use Click Analytic’s 400M+ creator database and evaluate:

Authentic engagement rate

Audience location and interests

Follower growth over time

Content consistency and quality

Past partnership performance

This ensures every creator listed brings real influence, not inflated numbers.Lifestyle influencers cover a wide range of topics, including:

Daily routines & wellness habits

Fashion & beauty recommendations

Home styling & organization

Parenting & family life

Travel guides & weekend escapes

Health, fitness, and mental well-being

Their content is relatable, aspirational, and often deeply personal, which is why their influence is so strong.Common partnership formats include:

Sponsored lifestyle content (Reels, posts, stories)

Brand ambassadorships

Product placement in everyday content

Home or lifestyle product reviews

Wellness, beauty, or home campaign partnerships

UGC creation for ads and social media

Because lifestyle touches multiple categories, these collaborations often drive high engagement and repeat exposure.Before partnering, brands should analyze:

Audience match: Are followers based in Australia? Do they fit your demographic?

Content alignment: Does the influencer’s aesthetic and tone match your brand?

Authenticity: Are comments meaningful vs. generic?

Performance trends: Is their engagement stable or declining?

Brand safety & values: Do they represent a lifestyle consistent with your brand image?

Click Analytic provides all these insights instantly for any creator.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Australian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Australian creators.

Who are the top lifestyle Instagram influencers in Australia?

Australia’s top lifestyle creators include influencers who share content on beauty, wellness, home decor, travel, fashion, motherhood, fitness, and more. Our ranking highlights creators with strong engagement, authentic storytelling, and audiences who trust their recommendations.

How do you select lifestyle influencers for this ranking?

We use Click Analytic’s 400M+ creator database and evaluate: Authentic engagement rate Audience location and interests Follower growth over time Content consistency and quality Past partnership performance This ensures every creator listed brings real influence, not inflated numbers.

What type of content do lifestyle influencers in Australia create?

Lifestyle influencers cover a wide range of topics, including: Daily routines & wellness habits Fashion & beauty recommendations Home styling & organization Parenting & family life Travel guides & weekend escapes Health, fitness, and mental well-being Their content is relatable, aspirational, and often deeply personal, which is why their influence is so strong.

How can brands collaborate with Australian lifestyle influencers?

Common partnership formats include: Sponsored lifestyle content (Reels, posts, stories) Brand ambassadorships Product placement in everyday content Home or lifestyle product reviews Wellness, beauty, or home campaign partnerships UGC creation for ads and social media Because lifestyle touches multiple categories, these collaborations often drive high engagement and repeat exposure.

What should brands look for when choosing a lifestyle influencer?

Before partnering, brands should analyze: Audience match: Are followers based in Australia? Do they fit your demographic? Content alignment: Does the influencer’s aesthetic and tone match your brand? Authenticity: Are comments meaningful vs. generic? Performance trends: Is their engagement stable or declining? Brand safety & values: Do they represent a lifestyle consistent with your brand image? Click Analytic provides all these insights instantly for any creator.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 202614 min readRefreshed monthly

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