ClickAnalytic

Top 25 Italian football players & creators

In Italy, football is the conversation that never stops, from Serie A to the national team.

The list mixes Serie A players and Italians abroad, former champions turned pundits, and football creators who live off reels and social commentary.

The biggest names come from the pitch, but the strongest reactions often sit with the younger players and pure content creators, who post constantly for the same community of fans.

Denis Golubev headshotDenis Golubev8 min readLast updated: Jun 16, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 4,392 profiles matching this ranking and selected 25 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 4,392 matching creators

The ranking

Italian creators here engage their audience 3.9x more than the platform average

Across the 4,392 Italian football creators we track, audiences engage about 3.9x more per post than a typical account of the same size, and their followers read as about 79% real on average.

Lorenzo Insigne
#1
1.9M
Followers
1.76%
Engagement rate
941.0K
Avg reel plays
$12.2K+
Est. $/post

Official Account #LorenzoInsigne For collaborations & ADV @li24adv @pescaracalcio1936

Audience location
Italy68.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Attacking winger with an official account and an ADV contact already in the bio. A wide, recognisable account, a fit for sports sponsors and brands looking for a known face of Italian football.

Ivan Perišić
#2
1.8M
Followers
1.66%
Engagement rate
643.9K
Avg reel plays
$12.2K+
Est. $/post

4 HNK Hajduk Split 14 Croatian National Team

Audience location
Italy33.0%
Audience gender
25.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Croatia international with a following that blends Italian and Eastern European fans. A fit for sports brands that want to reach supporters beyond national borders.

Gianluca Lapadula
#3
1.7M
Followers
1.29%
Engagement rate
364.1K
Avg reel plays
$12.2K+
Est. $/post

⚽️ @speziacalcio 🇵🇪 @labicolor 💥 @gl9_official 📩 marketing: info@gianlucalapadulaofficial.com 👟 @adidaspe 📩 agente: info@starbridgeagency.com

Audience location
Italy69.0%
Audience gender
27.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Striker with an audience that blends Italian and Peruvian fans. He already lists marketing and agent contacts in the bio, handy for anyone seeking organised collaborations.

Fabian Ruiz Peña
#4
1.6M
Followers
2.21%
Engagement rate
273.6K
Avg reel plays
$12.2K+
Est. $/post

Jugador del @psg y de la @sefutbol 🇪🇸 @adidasfootball athlete fabian.ruiz@teamyoufirst.com

Audience location
Italy61.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

PSG and Spain midfielder, an adidas athlete as noted in the bio. A fit for technical brands and campaigns aimed at an international football audience.

Federico Dimarco 32
#5
1.4M
Followers
9.78%
Engagement rate
1.4M
Avg reel plays
$12.2K+
Est. $/post

⚫️🔵 @inter 🌍 @giulymazzocato , Chloe & Nicholas 🐶 Jordan 💎 @rocnationsi

Audience location
Italy76.0%
Audience gender
29.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Inter full-back with very high interaction for his size, a sign of a deeply engaged football community. Strong for sports campaigns that want reaction as well as reach.

Daniele Rugani
#6
1.2M
Followers
1.27%
Engagement rate
1.3M
Avg reel plays
$12.2K+
Est. $/post

Player of @acffiorentina 🇮🇹

Audience location
Italy54.0%
Audience gender
27.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Fiorentina defender with a clean, club-focused profile. A fit for sports sponsors and initiatives aimed at fans of the Italian league.

Alessandro Nesta
#7
1.2M
Followers
1.26%
Engagement rate
293.7K
Avg reel plays
$12.2K+
Est. $/post

PR & Collabs: @thesobeclub

Audience location
Italy44.0%
Audience gender
28.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Former world-champion defender, now a recognisable face with a PR contact in the bio. A fit for aspirational and celebratory campaigns tied to the history of Italian football.

Roberto Baggio
#8
985.3K
Followers
1.00%
Engagement rate
196.7K
Avg reel plays
$5.9K-12.2K
Est. $/post

For any business inquiries, please contact @v_baggio 💙

Audience location
Italy88.0%
Audience gender
10.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

An Italian football legend with one of the highest real-audience shares on the list. A prestige profile for institutional and image campaigns rather than frequent posting.

Giovanni Di Lorenzo
#9
866.8K
Followers
4.94%
Engagement rate
1.3M
Avg reel plays
$5.9K-12.2K
Est. $/post

@officialsscnapoli

Audience location
Italy75.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Napoli captain with an audience tightly tied to the team and good reactivity. A fit for sports sponsors and campaigns across the Campania region.

Simon Kjær
#10
697.4K
Followers
5.28%
Engagement rate
445.7K
Avg reel plays
$5.9K-12.2K
Est. $/post

Former player and captain of Denmark, @herrelandsholdet 🇩🇰 Twitter: simonkjaer1989

Audience location
Italy66.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Former Denmark captain with a wide community and a high real-audience share. Useful for brands that want to blend Italian and Scandinavian fans.

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Lorenzo Pellegrini
#11
637.2K
Followers
2.74%
Engagement rate
931.2K
Avg reel plays
$5.9K-12.2K
Est. $/post

Football player of @officialasroma and @gp.soccer ⚽️ #LP7

Audience location
Italy70.0%
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Roma midfielder and club symbol, with a strongly identity-driven audience tied to the club. A fit for sports sponsors and initiatives aimed at Giallorossi fans.

Facu Colidio
#12
631.5K
Followers
14.40%
Engagement rate
1.6M
Avg reel plays
$5.9K-12.2K
Est. $/post

🇦🇷

Audience location
Italy42.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Argentine striker with interaction among the highest on the list relative to his size. Strong for campaigns seeking a small but very reactive community.

Andrea Panciroli
#13
613.9K
Followers
2.03%
Engagement rate
254.7K
Avg reel plays
$5.9K-12.2K
Est. $/post

Quello che dico non deve avere senso perché faccio il comico 🎙️ Host•Comico•Telecronista ⚽️ @ocwsport @calcio.selvaggio 💡 @senzaluci In Elenco AGCOM

Audience location
Italy94.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Comedian and commentator who tells football with humour, with one of the highest real-audience shares. A fit for entertainment campaigns and sports media that bank on reactivity.

Antonio Cassano
#14
582.5K
Followers
2.46%
Engagement rate
900.4K
Avg reel plays
$5.9K-12.2K
Est. $/post

DIGITAL: @_____pair_____

Audience location
Italy91.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Former playmaker now a closely followed voice in the football debate, with a real audience among the highest on the list. A fit for opinion formats, sports media and campaigns built around football storytelling.

Radu Dragusin
#15
535.7K
Followers
5.55%
Engagement rate
693.4K
Avg reel plays
$5.9K-12.2K
Est. $/post

Player of @spursofficial 🤍 Hard work beats talent ⚔

Audience location
Italy55.0%
Audience gender
22.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Tottenham and Romania defender with good reactivity and a growing audience. A fit for sports brands backing a young, international profile.

Federico Barba
#16
472.5K
Followers
13.40%
Engagement rate
1.8M
Avg reel plays
$2.6K-5.7K
Est. $/post

🇮🇹 Facebook: FedericoBarbaOfficial

Audience location
Italy70.0%
Audience gender
30.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Defender with very high interaction relative to his size, a sign of a small but loyal audience. Useful for targeted campaigns that want reaction over raw reach.

Allan Marques
#17
471.3K
Followers
3.14%
Engagement rate
318.1K
Avg reel plays
$2.6K-5.7K
Est. $/post

Atleta de Futebol

Audience location
Italy57.0%
Audience gender
22.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Brazilian midfielder with a following tied to the Italian league and Brazil. A fit for sports brands that want to reach fans across two markets.

Alex Meret
#18
441.5K
Followers
6.64%
Engagement rate
134.9K
Avg reel plays
$2.6K-5.7K
Est. $/post

Napoli goalkeeper with good reactivity for the role. A fit for glove brands, goalkeeper gear and sports sponsors tied to the club.

Audience location
Italy83.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Napoli goalkeeper with good reactivity for the role. A fit for glove brands, goalkeeper gear and sports sponsors tied to the club.

Sebastiano Esposito
#19
436.6K
Followers
3.95%
Engagement rate
315.9K
Avg reel plays
$2.6K-5.7K
Est. $/post

@cagliaricalcio ❤️💙 Nano🐶 9️⃣4️⃣ for collab: business@espositosebastiano.com

Audience location
Italy84.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Striker on loan with a collaboration contact already in the bio and a high real-audience share. A good pick for brands that want to back a rising young player.

Pepe Reina
#20
431.7K
Followers
2.00%
Engagement rate
102.2K
Avg reel plays
$2.6K-5.7K
Est. $/post

💛 @villarrealcf Academy Coach 📩 Imagen/Comunicación: 𝗰𝗼𝗻𝘁𝗿𝗮𝘁𝗮𝗰𝗶𝗼𝗻@𝗶𝗰𝗼𝗻-𝗺𝗴𝗺.𝗰𝗼𝗺

Audience location
Italy57.0%
Audience gender
24.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Former goalkeeper now a goalkeeping coach at Villarreal, with a following that blends Italy and Spain. A fit for specialist goalkeeper brands and bilingual campaigns.

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Pio Esposito
#21
419.0K
Followers
29.71%
Engagement rate
917.9K
Avg reel plays
$2.6K-5.7K
Est. $/post

@inter @nike

Audience location
Italy91.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Young Inter striker with by far the highest interaction on the list, a sign of an audience following his rise closely. Strong for brands that want to back an emerging talent.

FiusGamer
#22
412.7K
Followers
3.03%
Engagement rate
264.2K
Avg reel plays
$2.6K-5.7K
Est. $/post

Ocho

Audience location
Italy95.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Creator who mixes football, video games and challenges for a young, very reactive community. A fit for consoles, football titles and tech brands aimed at younger viewers.

Edoardo Bove
#23
392.5K
Followers
6.25%
Engagement rate
396.3K
Avg reel plays
$2.6K-5.7K
Est. $/post

@watfordfcofficial Football player @adidasita athlete

Audience location
Italy80.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Midfielder and adidas athlete, with good reactivity and a growing profile. A fit for technical sponsors and campaigns backing a young Serie A name.

Fabio Quagliarella
#24
377.9K
Followers
1.71%
Engagement rate
191.7K
Avg reel plays
$2.6K-5.7K
Est. $/post

Iscriviti a @fantastabia tramite il mio link e inserisci il codice sconto FABIO10 PAGHI 90€ AL POSTO DI 100€

Audience location
Italy84.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

A long-career striker with a devoted audience and a bio that already uses discount codes and links. A fit for brands wanting an experienced face used to direct promotions.

Stefanobeltrame
#25
370.2K
Followers
1.43%
Engagement rate
205.6K
Avg reel plays
$2.6K-5.7K
Est. $/post

Professional football player @biellese1902 Biella 🇮🇹 🏠 📥 Mkt: @10.agency

Audience location
Italy71.0%
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Professional player with a management contact in the bio and a smaller but defined audience. A fit for targeted collaborations handled through an agency.

Niche analytics

Who's on this list

Under the same passion sit very different profiles. At the top are the most-followed players, from Lorenzo Insigne to Federico Dimarco, alongside those playing abroad like Fabian Ruiz, Simon Kjaer and Radu Dragusin: accounts with hundreds of thousands or millions of followers, built on fame earned on the pitch and carried onto Instagram across matches, training and private life.

Next to the active players is a second group that explains why this list stays useful for anyone working with brands: former champions like Roberto Baggio, Alessandro Nesta and Antonio Cassano, now recognisable faces and pundits, and football creators like Andrea Panciroli and FiusGamer, who turn analysis, humour and football gaming into content made for the community. These younger profiles and the pure creators are often the ones posting the highest interaction in the group, because they publish for fans rather than a general audience.

70%
avg Italian football audience
5.2%
avg engagement rate
79%
avg real audience
$5.9K-12.2K
estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post
Match clipsTraining and behind the scenesPrivate life and familyAnalysis reels and social commentaryFootball humour and memesFootball gamingCollaborations and sponsors
Who they are

Serie A players

Active players in Italy, from Insigne to Dimarco to Sebastiano Esposito, with an audience tied to the club and the national team.

Italians abroad and foreigners in Italy

Profiles like Fabian Ruiz, Simon Kjaer, Radu Dragusin and Allan Marques, who blend Italian fans with international communities.

Former champions and pundits

Club legends like Roberto Baggio, Alessandro Nesta and Antonio Cassano, now TV faces and trusted voices on Italian football.

Goalkeepers and specialists

Number ones like Alex Meret and Pepe Reina, niche profiles but highly recognisable among dedicated fans.

Football creators

Comedians, social commentators and analysts like Andrea Panciroli, who bring analysis and humour to the feed with often very high interaction.

Gaming and football entertainment

Creators like FiusGamer who mix football, video games and challenges, with a young and very reactive community.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
10 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
15 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Brand fit

Best brand fits for Italian football influencers

How to read these matches: they are suggestions drawn from bios and content themes, meant to guide a first selection, not to certify past collaborations.

Sportswear and football gear
Best fit

Players and goalkeepers are the natural ground for technical brands, boots, balls and gloves: several already name sponsors like adidas or Nike in their bios.

Nutrition and performance supplements
Best fit

Active players and football faces speak to an audience focused on training and recovery, a fit for supplements and sports nutrition.

Betting, fantasy football and sports media
Strong

Analysis creators and social commentators gather highly engaged fans, in line with prediction platforms, fantasy football and sports publishers.

Gaming and technology
Strong

Profiles like FiusGamer combine football and video games, useful for consoles, football titles and tech brands aimed at a young male audience.

Lifestyle, cars and watches
Good

The best-known players can carry aspirational campaigns for fashion, cars and accessories, where image matters as much as reach.

Events, ticketing and sports tourism
Niche

Former champions and pundits with tours and live appearances fit events, ticketing and initiatives tied to fan travel.

Matches are suggested from bios and content themes, not from an invented sponsorship history.

Many profiles already list a management contact or a dedicated collaboration email in their bio, a sign of creators used to working with brands, and several players flag technical sponsors like adidas or Nike. According to the Click Analytic Creator Economy Report, about 39% of creators on Instagram have a public email, in line with the contacts you can read here.

Among the most-followed, players carry the weight, but the most reactive audiences often sit with the younger profiles, the analysis creators and those who mix football and gaming, who post consistently and speak to very defined communities. Several profiles are listed in the AGCOM register, a recurring detail among the more structured Italian football creators.

Our verdict

This ranking works well as a quick map of the most-followed Italian football profiles on Instagram, from the Serie A pitches to the creators born online.

For reach alone, the best-known players and former champions are the natural starting point; for campaigns with highly reactive communities, look to the younger faces, the analysis creators and those who mix football and gaming, who often post the highest interaction in the group.

The 25 in the ranking are only a public selection. To filter by role, audience size, follower quality and verified contact, you can explore the 4,392 Italian football creators we track inside Click Analytic.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Italian football creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Italian football creators.

How is this ranking of Italian football creators ordered?

The 25 profiles are ranked by combining followers, interaction rate and audience quality on Instagram. It is not a simple list by follower count: how much fans react and how real the audience looks both matter.

Why are there players who play abroad in the ranking?

The list gathers football creators tied to Italy with a strong Italian following. That is why you find Italians abroad like Fabian Ruiz at PSG, and foreigners followed heavily in Italy like Simon Kjaer and Radu Dragusin, alongside Serie A players.

Did you include team pages or football newsrooms?

No. This is a ranking of people: players, former players and football creators. We excluded official club pages, publications, fantasy football apps and sports media accounts, which describe teams or companies rather than a single creator.

How do you assess audience quality and fake followers?

For each profile we calculate a real-audience share, the part of the following that looks authentic and is not inflated by suspicious accounts. Across the 25 shown, that share averages around 79 percent. On the full database you can see the same AQS score creator by creator.

Can I contact these football creators for a collaboration?

Many profiles already list a management contact or a collaboration email in their bio, as with Gianluca Lapadula and Sebastiano Esposito. According to the Click Analytic Creator Economy Report, about 39% of creators on Instagram have a public email, and on the database you get verified contacts to reach the right profiles without manual searches.

How much does a collaboration with these football creators cost?

It depends on profile size. According to the Click Analytic Creator Economy Report, an Instagram post in the 500,000 to 1 million follower band is estimated between 5,900 and 12,200 dollars. It is a reference estimate, not a price list, and it varies by niche and engagement.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 16, 20268 min readRefreshed monthly

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