ClickAnalytic

Top 25 Italian influencers

Italy holds very different passions together under one feed.

Footballers, singers, food creators, comedians and fitness faces all live here, with posts that switch between behind the scenes, recipes and live clips.

The biggest accounts are sport and music names, but the most reactive audiences often sit with food and entertainment creators, who post constantly for the same community.

Denis Golubev headshotDenis Golubev8 min readLast updated: Jun 16, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 2,412,890 profiles matching this ranking and selected 25 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 2,412,890 matching creators

The ranking

Italian creators here engage their audience 2.7x more than the platform average

Across the 2,412,890 Italian creators we track, audiences engage about 2.7x more per post than a typical account of the same size, and their followers read as about 82% real on average.

Nicolรฒ Zaniolo
#1
2.0M
Followers
4.41%
Engagement rate
4.0M
Avg reel plays
$12.2K+
Est. $/post

Football Player @udinesecalcio Agent @vgasportagency @adidasfootball

Audience location
Italy75.0%
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Professional footballer with a wide audience and good reactivity for his size. A fit for sports and technical apparel brands looking for an Italian football face.

BLANCO
#2
2.0M
Followers
2.24%
Engagement rate
693.3K
Avg reel plays
$12.2K+
Est. $/post

MAโ€™ il mio nuovo album fuori ora Tour 2026

Audience location
Italy94.0%
Audience gender
9.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Singer with an audience that reads among the most real on the list. Ideal for album, single and tour-date launches aimed at a young, music-led crowd.

Lorenzo Insigne
#3
1.9M
Followers
1.76%
Engagement rate
941.0K
Avg reel plays
$12.2K+
Est. $/post

Official Account #LorenzoInsigne For collaborations & ADV @li24adv @pescaracalcio1936

Audience location
Italy68.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Footballer with an official account and an ADV contact in the bio. A solid choice for sports sponsors and Italian football collaborations.

Alex FaBB | ASMR Massages and Barbers
#4
Alex FaBB | ASMR Massages and BarbersMega
1.9M
Followers
1.17%
Engagement rate
1.2M
Avg reel plays
$12.2K+
Est. $/post

๐ŸŒ ASMR Massages and Barbershop Experiences ๐Ÿ“ง collabsonly@proton.me ๐Ÿ’†๐Ÿปโ€โ™‚๏ธ Follow for more ๐ŸŽฅ Full videos on my YT! ๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป ๐Ÿ’ค For relaxation in elenco agcom

Audience location
Italy82.0%
Audience gender
15.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Creates ASMR massage and barbershop experiences with broad international reach. A fit for wellness, personal care and grooming brands.

Mahmood
#5
1.9M
Followers
2.69%
Engagement rate
1.1M
Avg reel plays
$12.2K+
Est. $/post

SOTTOMARINI FUORI ORA

Audience location
Italy69.0%
Audience gender
15.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Singer with a solid audience that stays loyal to his releases. Works for music launches and cultural campaigns aimed at a contemporary crowd.

Ivan PerisฬŒicฬ
#6
1.8M
Followers
1.66%
Engagement rate
643.9K
Avg reel plays
$12.2K+
Est. $/post

4 HNK Hajduk Split 14 Croatian National Team

Audience location
Italy33.0%
Audience gender
25.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Footballer with a wide community tied to Italian and international football. A fit for sports brands that want to reach fans beyond national borders.

Gianluca Lapadula
#7
1.7M
Followers
1.29%
Engagement rate
364.1K
Avg reel plays
$12.2K+
Est. $/post

โšฝ๏ธ @speziacalcio ๐Ÿ‡ต๐Ÿ‡ช @labicolor ๐Ÿ’ฅ @gl9_official ๐Ÿ“ฉ marketing: info@gianlucalapadulaofficial.com ๐Ÿ‘Ÿ @adidaspe ๐Ÿ“ฉ agente: info@starbridgeagency.com

Audience location
Italy69.0%
Audience gender
27.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Striker with a following that unites Italian and Peruvian fans. He already lists marketing and agent contacts in his bio, handy for anyone after structured collaborations.

Federico Betti - MikeShowSha
#8
Federico Betti - MikeShowShaMega
1.4M
Followers
1.58%
Engagement rate
390.6K
Avg reel plays
$12.2K+
Est. $/post

Youtuber e Influencer โœ‰๏ธ Info & Business: business@mikeshowsha.com TikTok: mikeshowsha_ in elenco AGCOM

Audience location
Italy93.0%
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

YouTuber and entertainment creator with a community built on videos and native formats. Good for brands speaking to a young, digital audience.

Valentina Cutaia | Le mille ricette di Vale
#9
Valentina Cutaia | Le mille ricette di ValeMega
1.3M
Followers
1.08%
Engagement rate
979.2K
Avg reel plays
$12.2K+
Est. $/post

๐Ÿ‘ฉโ€๐ŸณRicette facili e veloci ๐Ÿ•con la friggitrice ad aria e non solo ๐Ÿ’Œ info@lemillericettedivale.it In elenco AGCOM

Audience location
Italy91.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Posts easy air-fryer recipes with one of the highest real-audience shares on the list. Natural ground for food brands, kitchen appliances and ingredients.

LAMONT MARCELL JACOBS
#10
1.1M
Followers
1.29%
Engagement rate
207.9K
Avg reel plays
$12.2K+
Est. $/post

๐Ÿ‡ฎ๐Ÿ‡น SPRINTER ๐Ÿฅ‡ OLYMPIC CHAMPION ๐Ÿ† @puma ATHLETE . CEO ๐Ÿข @jacobs_center ๐ŸŽฏ @jacobssportsacademy . โœจ IF YOU CAN DREAM IT, YOU CAN DO IT.

Audience location
Italy77.0%
Audience gender
17.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Sprinter and Olympic champion, and a sports entrepreneur. A fit for performance, athletics and training-related product brands.

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Francesco Mattana
#11
1.0M
Followers
1.44%
Engagement rate
481.0K
Avg reel plays
$12.2K+
Est. $/post

Beautiful food that everyone can make ๐Ÿ™Œ Italian recipes ๐Ÿ‡ฎ๐Ÿ‡น Eat Like a Sardinian, Live to 100 - an Instant Sunday Times bestseller๐Ÿ‘‡ ๐Ÿ“ง Megan@dml-uk.com

Audience location
Italy32.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Food creator who tells simple Italian recipes and authored a cookbook. A fit for food brands and campaigns built on Italian culinary tradition.

Luca Campolunghi
#12
939.6K
Followers
9.08%
Engagement rate
876.4K
Avg reel plays
$5.9K-12.2K
Est. $/post

๐Ÿ‡ฎ๐Ÿ‡นMilano LC9 Presidente @zebrasfc.kl โšฝ๏ธ๐ŸŽพ๐ŸŽ๏ธ๐Ÿ๏ธ luca.campolunghi@stardustrecords.it ๐Ÿ“ง In elenco AGCOM I miei canali socialโฌ‡๏ธ

Audience location
Italy95.0%
Audience gender
17.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Sport and lifestyle profile with the highest engagement among the large accounts on the list. Useful for campaigns chasing a very reactive community over reach alone.

Lorenzo Musetti
#13
846.1K
Followers
2.73%
Engagement rate
197.7K
Avg reel plays
$5.9K-12.2K
Est. $/post

Professional tennis player ๐ŸŽพ๐Ÿ‡ฎ๐Ÿ‡น

Audience location
Italy48.0%
Audience gender
16.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Professional tennis player with a sports-led audience that grows with his results on court. A fit for sports and technical apparel brands.

Gideon kad| cucinagideon
#14
Gideon kad| cucinagideonMega
752.1K
Followers
2.19%
Engagement rate
152.9K
Avg reel plays
$5.9K-12.2K
Est. $/post

CUCINAGIDEON Ricette semplici e cucina vera Food creator|storytelling Cucino semplice,racconto tutto In elenco AGCOM Come la cucina comanda Ordinaโฌ‡๏ธ

Audience location
Italy86.0%
Audience gender
13.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Food creator who blends simple recipes with storytelling, with a high real-audience share. A good choice for food brands after an authentic, narrative tone.

Gabriele Gaiba
#15
587.1K
Followers
2.50%
Engagement rate
227.4K
Avg reel plays
$5.9K-12.2K
Est. $/post

Fitness & Gaming โšก๏ธ @prozis โ–บ codice GABBO 10% di sconto ๐ŸŽYoutube โ–บ GaBBoDSQ (1.7m) ๐Ÿ“Modena , Italy in elenco AGCOM

Audience location
Italy93.0%
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Blends fitness and gaming, with a supplement discount code already in the bio. A fit for sports nutrition, gaming and products for a young male audience.

Gabriele Nicchi
#16
582.6K
Followers
3.51%
Engagement rate
429.0K
Avg reel plays
$5.9K-12.2K
Est. $/post

Collaborazioniโžก๏ธ Gabrielenicchi@cfactor.it

Audience location
Italy94.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Lifestyle profile with good reactivity and a high real-audience share. Versatile for lifestyle and consumer collaborations aimed at a young audience.

Delia Buglisi
#17
552.4K
Followers
7.43%
Engagement rate
1.3M
Avg reel plays
$5.9K-12.2K
Est. $/post

MGMT: @isoladegliartisti INFO: info@isoladegliartisti.it Sicilia Bedda Tour - Biglietti โฌ‡๏ธ

Audience location
Italy91.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Entertainment face with a live tour in Sicily and very high engagement. A fit for event, ticketing and brand campaigns targeting a Southern Italian audience.

Francesco De Carlo
#18
541.6K
Followers
1.86%
Engagement rate
365.7K
Avg reel plays
$5.9K-12.2K
Est. $/post

I Malviventi (Rizzoli) รจ in libreria. Booking: ggoldstein@wmeagency.com Management: FrancescoDeCarloTeam@bep-ny.com Per lโ€™Italia: Cristiana Baldassari

Audience location
Italy88.0%
Audience gender
12.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Comedian and author with a book in stores and an audience among the most real on the list. A fit for editorial, cultural and entertainment campaigns.

Daniele Condotta
#19
498.3K
Followers
7.20%
Engagement rate
1.2M
Avg reel plays
$2.6K-5.7K
Est. $/post

Comico/Sceneggiatore/Regista In elenco AGCOM

Audience location
Italy94.0%
Audience gender
14.0%
Good: clean audience
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Comedian, screenwriter and director, with one of the highest engagement rates in the group. Strong for creative video content and entertainment campaigns built on reactivity.

Jingherly
#20
478.6K
Followers
1.62%
Engagement rate
188.7K
Avg reel plays
$2.6K-5.7K
Est. $/post

self-care ๐Ÿซง๐Ÿฅ›๐ŸŽ€๐Ÿชฝ๐Ÿง˜๐Ÿปโ€โ™€๏ธ โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € ๐Ÿ’Œ: jingherly@the-talent-lab.com in elenco AGCOM

Audience location
Italy92.0%
Audience gender
18.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Profile dedicated to self-care and everyday wellness. A fit for personal care, beauty and lifestyle brands after a calm, polished tone.

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Frankie Hulmes
#21
439.8K
Followers
1.45%
Engagement rate
136.3K
Avg reel plays
$2.6K-5.7K
Est. $/post

๐Ÿ“ฉ: frankie.hulmes@formatagency.it in elenco AGCOM

Audience location
Italy75.0%
Audience gender
22.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Content creator with a wide community and a versatile lifestyle profile. A good base for consumer collaborations aimed at a young audience.

Sara Meschieri | Travel โ€ข Lifestyle
#22
Sara Meschieri | Travel โ€ข LifestyleMacro
338.3K
Followers
1.08%
Engagement rate
324.6K
Avg reel plays
$2.6K-5.7K
Est. $/post

Esploro il mondo tra avventure, comfort ed esperienze culinarie Idee di viaggio, ristoranti e hotel In elenco AGCOM ๐Ÿ‘‡๐ŸผScopri le mie GUIDE DIGITALI

Audience location
Italy83.0%
Audience gender
17.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Travel creator who shares trip ideas, restaurants and hotels, with dedicated digital guides. A fit for accommodation, destinations and dining.

Crystal
#23
312.5K
Followers
13.04%
Engagement rate
246.8K
Avg reel plays
$2.6K-5.7K
Est. $/post

Exploring the dark side of Fashion๐ŸŒŒ๐Ÿ–ค โ›“๏ธTech-inspired Threadsโ›“๏ธ 2nd account: @crystxl.void Info e Collab: crystal.dvrk@gmail.com

Audience location
Italy89.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Dark, tech-inspired fashion profile with the highest engagement on the list. Ideal for alternative fashion brands and products aimed at a very defined community.

Carlo Fiorentini
#24
284.3K
Followers
5.22%
Engagement rate
472.2K
Avg reel plays
$2.6K-5.7K
Est. $/post

probabilmente sto mangiando ๐Ÿ“ฎ management@carlofiorentini.it ๐Ÿฅ‡ Se vuoi rimetterti in forma dai un occhio alle storie in evidenza๐Ÿ‘‡๐Ÿฝ in elenco AGCOM

Audience location
Italy65.0%
Audience gender
26.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Creator who blends food and entertainment with a light tone and good reactivity. A fit for food brands and campaigns after humor alongside reach.

Daniel Marinelli๐ŸŒฑ
#25
Daniel Marinelli๐ŸŒฑMacro
267.7K
Followers
3.48%
Engagement rate
298.5K
Avg reel plays
$2.6K-5.7K
Est. $/post

๐ŸŒฑ Vegano e grosso. ๐Ÿง  Smonto i falsi miti del fitness ๐Ÿ›’ @prozis: CODICE NACCI-10% ๐Ÿ”ด YouTube 120k ยท โšซ TikTok 530k ๐Ÿ‘‡ Video completi su YouTube

Audience location
Italy95.0%
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Fitness face with a vegan approach who breaks down training myths, with a supplement discount code in the bio. A fit for sports nutrition and plant-based product brands.

Niche analytics

Who's on this list

Several very different worlds share a single country here. At the top you find the best-known names in sport, from football (Zaniolo, Insigne, Periลกiฤ‡, Lapadula) to athletics and tennis, and in music, with singers launching albums and tours. These are profiles with millions of followers, built on fame that started off Instagram.

Alongside them sits a second group that explains why the list stays useful for anyone working with brands: food creators who walk through recipes step by step, comedians and writers who bring their shows online, fitness faces who break down common myths, and fashion, travel and self-care profiles. These are the creators who post for a community rather than only a general audience, and they often record the highest engagement in the group.

79%
avg Italian audience
3.3%
avg engagement rate
82%
avg real audience
$5.9K-12.2K
estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post
Behind the scenesStep-by-step recipesLive and tour clipsEntertainment ReelsFitness contentFashion and lifestyleTravel and experiences
Who they are

Professional athletes

Footballers, a tennis player and an Olympic athletics champion: fame earned on the pitch or track and carried onto Instagram through matches, training and private life.

Musicians and singers

Artists who use their profile to announce albums, singles and tours, with an audience that follows them from one release to the next.

Food creators

Food profiles that explain simple Italian recipes, from the air fryer to everyday cooking, with strong save and reshare intent.

Comedians and writers

Comedians, screenwriters and authors who turn shows and books into feed clips, often with the highest engagement on the list.

Fitness faces

Creators who show training, nutrition and education, some with an openly vegan or myth-busting approach.

Fashion, travel and self-care

Fashion, lifestyle, travel and wellness profiles that speak to more defined communities, useful for targeted campaigns rather than reach alone.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators ยท 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators ยท 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators ยท 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
7 in this list

Mega

Celebrity-level creators ยท 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
18 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Brand fit

Best brand fits for Italian influencers

How to read these matches: they are hypotheses drawn from bios and content themes, meant to guide a first shortlist, not to certify past collaborations.

Sport, gear and technical apparel
Best fit

Footballer, tennis and athlete profiles suit sports brands, technical apparel and performance-led nutrition.

Food and kitchen products
Best fit

Food creators show recipes and tools in everyday use, natural ground for food brands, appliances and ingredients.

Supplements and fitness
Strong

Fitness faces already talk about training and nutrition, with discount codes visible in their bios: a fit for supplements and gyms.

Music, events and ticketing
Strong

Singers and artists announce releases and tours: useful for music launches, live events and streaming platforms.

Fashion, beauty and lifestyle
Good

Fashion and lifestyle profiles carry visual and seasonal campaigns, from fashion to beauty to self-care.

Travel, hotels and dining
Niche

Travel creators produce guides and experiences: a fit for accommodation, destinations and dining.

Matches are inferred from bios and content themes, not from an invented sponsorship history.

Many profiles already list a management contact or a dedicated collaboration email in their bio, a sign of creators used to working with brands. Several are also registered on the AGCOM list, a recurring detail among the more structured Italian creators.

Sport and music carry the most-followed names, but the most reactive audiences often sit with food creators, comedians and fitness faces, who post consistently and speak to more defined communities. Some fitness profiles already show supplement discount codes in their bios, confirming a common practice of ongoing collaborations.

Our verdict

This ranking works well as a quick map of the most-followed Italian profiles on Instagram across several fields. For reach alone, the sport and music accounts are the natural starting point; for campaigns that need reactive communities, look at the food creators, comedians and fitness faces, who often record the highest engagement in the group.

The 25 shown are only a public selection. To filter by niche, audience size, follower quality and verified contact, you can explore the more than 2.4 million Italian creators we track inside Click Analytic.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Italian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Italian creators.

How is this ranking of Italian influencers ordered?

The 25 profiles are ordered by combining followers, engagement rate and audience quality on Instagram. It is not a simple follower count: how much the community reacts and how real the audience looks both count too.

Is the list only about Instagram?

Yes. All the metrics shown, followers, engagement and audience quality, refer to the Instagram profiles. Several of these creators are also active on YouTube or TikTok, but the numbers in the ranking describe Instagram only.

How do you assess audience quality and fake followers?

For each profile we calculate a real-audience share, meaning the portion of followers that reads as genuine and not inflated by suspicious accounts. Across the 25 shown, that share averages around 83 percent. On the full database you can see the same score creator by creator.

How do I find all the other Italian creators beyond these 25?

The 25 shown are only a selection. Inside Click Analytic you can search across the more than 2.4 million Italian creators we track, filtering by niche, city, audience size and follower quality.

Can I contact these influencers for a collaboration?

Many profiles already list a management contact or a collaboration email in their bio. On the database you also find verified contacts, so you can reach the right creators without manual research.

Why do some profiles with fewer followers have higher engagement?

Food creators, comedians and fitness faces often speak to a more defined community and get more reactions in proportion, while the big sport and music names have a much larger, more general audience. That is why we look at engagement and not just size.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 16, 20268 min readRefreshed monthly

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