This is a genuinely mixed group at large scale. It runs from young Barcelona and Athletic footballers to leading actors, a chart-topping singer, viral comedians and lifestyle, beauty and food creators, most of them posting in Spanish for a mainly Spanish audience.
Engagement swings widely with size: several young footballers and a singer get strong interaction for accounts this large, while the biggest meme, author and lifestyle names sit lower per follower. Most have audiences that read as real, with more than eight in ten followers looking like real people on average.
Across this shortlist, audiences are noticeably more active than usual for accounts of this size, but it swings widely: several footballers and singers get strong interaction while the biggest meme and lifestyle accounts sit lower per follower.
The mix skews to mega creators, so reach is high, which suits broad awareness more than tight targeting. Audience quality is strong: on average more than eight in ten followers look like real people, which matters when you are paying for reach.
Beyond this preview, Spain is a deep market with well over a million tracked creators, so there is plenty of room to filter by size, topic, audience location and engagement to find a tighter, more affordable fit for a specific campaign.
Paul Boulet
