Paul Boulet is the founder of ClickAnalytic. He built the platform after working close to the influencer marketing agency world and seeing how much creator selection still depended on screenshots, spreadsheets, follower counts, and instinct.
His work focuses on making influencer marketing easier to defend with data. ClickAnalytic looks at audience quality, location fit, engagement authenticity, creator activity, and content relevance so brands can understand whether attention actually lives where they want to advertise.
Paul's vision is to make creator marketing more honest and measurable. The goal is not to chase the biggest account, but to help teams choose creators whose audience, content, and commercial fit make sense before budget moves.
