Scotland’s influencer landscape on Instagram is more commercially active than its size suggests. According to Click Analytic’s 2026 Creator Economy Report, mid-tier Instagram creators in the UK average a 3.1% engagement rate, while 31% of creators on the platform have previous brand partnership experience, making Scottish creators a strong fit for lifestyle, fashion, and tourism campaigns that need authentic local voices.
36. gababoutglos
gababoutglosFind contact details
Eng. rate:
Audience location: Scotland:
35. ecowithrada
ecowithradaFind contact details
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Audience location: Scotland:
34. _taraduffy
_taraduffyFind contact details
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33. fashionable_later
fashionable_laterFind contact details
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32. cicely.rae
cicely.raeFind contact details
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31. twinscott
twinscottFind contact details
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Meet the 30 biggest influencers in Scotland
30. elll.rose
elll.roseFind contact details
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Audience location: Scotland:
29. carlakentx
carlakentxFind contact details
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28. rememberingtheoldways
rememberingtheoldwaysFind contact details
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27. hayleys_lottie_haven
hayleys_lottie_havenFind contact details
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26. poppyadams
poppyadamsFind contact details
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25 Top influencers in Scotland
25. jillyisabella
jillyisabellaFind contact details
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Audience location: Scotland:
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24. joannawindrammua
joannawindrammuaFind contact details
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Audience location: Scotland:
23. charmingwanders
charmingwandersFind contact details
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22. carolinemcquistin
carolinemcquistinFind contact details
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21. hollymcallisterrr
hollymcallisterrrFind contact details
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20 Top Scottish influencers we love to watch
20. stormykeating
stormykeatingFind contact details
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19. jackmcnn
jackmcnnFind contact details
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18. iamrebeccad
iamrebeccadFind contact details
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17. chloefraterr
chloefraterrFind contact details
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16. scotland_uncovered
scotland_uncoveredFind contact details
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15 Most-followed Scottish influencers
15. vintagecuratorinteriors
vintagecuratorinteriorsFind contact details
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14. molly.mcfarlane
molly.mcfarlaneFind contact details
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Audience location: Scotland:
13. makeupbysamanthaharvey
makeupbysamanthaharveyFind contact details
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Audience location: Scotland:
12. goodhaircarrie
goodhaircarrieFind contact details
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Audience location: Scotland:
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11. bryanmillarwalker
bryanmillarwalkerFind contact details
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Audience location: Scotland:
10 Most popular Scottish influencers this year
10. scotlandhiddenadventures
scotlandhiddenadventuresFind contact details
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9. bartoszkowalczyk8
bartoszkowalczyk8Find contact details
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8. roamaroo
roamarooFind contact details
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7. jessicaseth_
jessicaseth_Find contact details
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6. jasmineregmi
jasmineregmiFind contact details
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The 5 best Scottish influencers
5. juliabelzaa
juliabelzaaFind contact details
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Audience location: Scotland:
4. georgeadun
georgeadunFind contact details
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Audience location: Scotland:
3. mylittleedinburgh
mylittleedinburghFind contact details
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2. tartanviking
tartanvikingFind contact details
Eng. rate:
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Meet the top influencer in Scotland
1. jamiegenevieve
jamiegenevieveFind contact details
Eng. rate:
Audience location: Scotland:
Want more UK influencers?
Did you like this list of the top Scottish influencers on Instagram?
Well, hold on to your hats, because I’ve got even more for you!
Not only did I find the top famous Scottish influencers, but I also identified some other top social media influencers in the UK.
With this influencer list you can quickly find the perfect influencers in the UK.
What metrics did we use to find the trendiest Scottish influencers on Instagram?
We asked our influencer marketing platform to find Scottish influencers with these metrics:
👉 Followers: On the up
All of these top Instagram influencers in Scotland have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.
👉 Engagement rate: Above industry standard
Nobody wants to work with a dull influencer or one with fake followers.
We used our platform to analyse the audience and ensure they engaged with the content.
The higher the engagement, the better.
👉 Audience location: High
That’s right. Our platform further analysed the audience of each Scottish social media influencer.
Why?
To ensure the audience resides in the United Kingdom and Scotland.
👉 Activity level: Active
We also used our platform to find active Scottish influencers. There are no duds here!
So what’s next?
Easy!
You identified the best Scottish influencer for your brand.
Next, grab some of these freebies:
👉 Learn how to find someone’s Instagram email.
👉 Use these 5 free influencer marketing email templates to simplify your outreach.
👉 Download this free influencer marketing brief.
👉 And this free influencer marketing contract.
👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.
You are officially on your way to making money with influencers. 🤑
Are you still here?
Got some burning questions about these top Scottish influencers? 🔥
Check out the answers here. 👇
The top Scottish influencers on Instagram include mylittleedinburgh, tartanviking, jamiegenevieve and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top Scottish creators.
The easiest method to find the top Scottish creators is by using an influencer marketing platform.
Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.
There are several ways to contact Scottish influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.
Frequently asked questions about Scottish influencers
This list is based on verified follower counts, engagement rates, audience quality, content consistency, and recent growth trends. It highlights Scottish Instagram creators with active communities and strong potential for brand partnerships.Scottish influencers on Instagram help brands reach audiences already engaged with UK lifestyle, fashion, and travel content. Instagram is well-suited to visual storytelling, making these creators effective for campaigns focused on brand awareness, product launches, and audience engagement. Partnering with local Scottish creators also improves cultural relevance and audience trust.Brands should review audience location, engagement quality, brand deal history, posting consistency, and content alignment with campaign goals. It is also useful to check audience authenticity and past sponsored content performance before outreach.Micro influencers often provide stronger engagement and tighter niche relevance, while macro creators offer broader reach. In Scottish, many brands use a mix: micro creators for trust and conversion, larger creators for awareness. The right balance depends on campaign goals, budget, and targeting needs.Click Analytic helps brands search for Scottish Instagram creators using filters like niche, audience geography, engagement quality, follower size, and growth patterns. This makes it easier to build targeted shortlists, compare profiles, and contact creators that match your campaign.