Top 25 UK Fitness Influencers on Instagram

Joey Shaw is a Junior British and European powerlifting champion in the 93kg class, which gives this account real competition credibility. A strong fit for serious strength, supplement, and gymwear brands that want a credentialed lifter rather than a general gym page.

Ese Kalusi reaches 188K followers with home-workout and nutrition content aimed at women, and her audience reads as 81% real. Works for equipment-light programmes, women's activewear, and brands that want reach beyond the gym setting.

George Lindsey built his following on training natural with no shortcuts, and his 3.74% engagement is well above the typical rate for an account his size. A fit for natural-physique, muscle-building, and supplement brands that want a no-nonsense voice.

Isabel Reynard is a personal trainer and Pilates instructor with 14 years of coaching experience and an online waitlist. Strong for studio brands, recovery products, and campaigns aimed at women who train with a coach rather than alone.

Anna Williams reaches 129K followers with a women's fitness and lifestyle feed managed through a creative agency. Works for activewear and broad-reach campaigns that want a polished feed over a coaching-heavy one.

Sharna Curley is a natural wellness athlete who already carries multiple gymwear and supplement athlete codes. A fit for apparel and supplement brands that want a creator used to running discount-code partnerships.

Ben Morsia is a natural bodybuilder and physique coach running his own 60-day challenge, with 3.30% engagement above the norm for his size. Strong for transformation programmes, coaching apps, and supplement launches.

Charlie K Wood is a gymwear athlete carrying YoungLA and AYBL codes across a 116K-follower feed. A natural fit for activewear and lifestyle apparel brands that want native, kit-led content.

Ryan Weekley co-founded an energy brand and carries supplement athlete codes, and his audience reads as 87% real, among the cleanest on the list. Strong for energy, supplement, and gymwear brands that value a high-quality audience.

Beth posts from Manchester with a 6.41% engagement rate, well above her size band, and an 88% real audience. A fit for women's gymwear and recovery-tech brands that want a tight, reactive following over raw reach.

Emma Mailer is a HYROX athlete and runner posting hybrid-performance content, with a 6.40% engagement rate. Works for endurance, hybrid-training, and supplement brands targeting runners who also lift.

Jordan Wilson runs JW Coaching with a light, joke-led style and an 86% real audience. A fit for coaching apps and supplement brands comfortable with a personality-led, conversion-focused feed.

Amba Savanna coaches women on building strength and confidence, with 3.30% engagement above her size norm. Strong for women's activewear and coaching brands that want an empowerment-led voice.

Mia Mendes plays the talkative gym-bestie role and carries Dfyne, AYBL, MyProtein, and Gymshark codes. A natural fit for youth-leaning gymwear and supplement brands that want a relatable, code-driven creator.

Dre Gainz runs a men's training feed carrying AYBL Men and performance-brand codes. Works for men's activewear and supplement brands looking for a mid-size creator already running partnerships.

Jay Isaac is a personal trainer and online coach building a straightforward training feed. A fit for coaching apps and local-studio brands that want an approachable, no-frills trainer voice.

Luke Oliver Harris is a nutritionist and educator whose bio leans on trustworthy, informative content over hype. Strong for supplement and functional-food brands that want a credible, education-first creator.

KP posts to a 46K audience with a standout 9.40% engagement rate, far above the norm for his size. Works for brands that prioritise a highly reactive audience and strong comment activity over follower count.

Monica Purchase coaches career-driven women on building strength, with a 5.50% engagement rate above her size norm. A fit for women's coaching, activewear, and brands targeting professionals who train around busy schedules.

Sarah Holden runs group and 1:1 strength coaching and posts an 11.77% engagement rate, the highest on this list. Strong for performance-led coaching brands that want an exceptionally engaged training community.

Manisha Kaur Kohli documents her fitness journey while carrying Gymshark, AYBL, and ESN codes ahead of launching coaching. A natural fit for gymwear and supplement brands that want an authentic journey-style creator.

Nathan Lawrence coaches entrepreneurs on getting lean and reclaiming energy through 1:1 work. Works for coaching apps, supplements, and wellness brands targeting busy professional men.

Joshua Ngoka is a GB Junior National Champion carrying Gymshark, MyProtein, and SBD codes, with 4.10% engagement above his size norm. A strong fit for strength-sport and supplement brands wanting a young, credentialed lifter.

Darcy blends fitness, food, and beauty from Bath while carrying Gymshark and protein codes, with a 4.68% engagement rate. A fit for lifestyle-leaning gymwear and wellness brands that want crossover reach.

Tyler Timberlake posts community-focused gym content tied to a social-club following, with a 2.81% engagement rate. Works for grassroots gymwear and community-led brands that want an authentic, club-style creator.