Social Listening is Now Live: Track Every Brand Mention on Instagram & TikTok

By Jules CarmauxApril 14, 2026News & updates

We just launched Social Listening inside Click Analytic. You can now track every brand mention on Instagram and TikTok, discover which creators are talking about you, spot your best-performing content, and measure your real organic ROI, all in minutes.

Here’s exactly how it works 👇

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Social listening is the process of monitoring social media platforms for mentions of your brand, competitors, or industry keywords across posts you weren’t tagged in, hashtags, and caption keywords. It captures the full picture of what’s being said about you online, not just the content you’re directly notified about.

For influencer marketers and DTC brands, this is game-changing.

Most brands only see a fraction of the creator content mentioning them. Social listening surfaces all of it automatically.

🚨 Now live in Click Analytic: Social Listening is available on all current plans and free trials. No additional setup needed just click Listen in the sidebar.

Why Brand Mentions Matter

Every time a creator posts about your brand with or without a paid deal that’s a brand mention. And every brand mention is a data point you should be capturing.

✅ Creators already posting about you organically are your best potential partners

✅ Brand mentions generate reach and engagement you’re not currently measuring

✅ Tracking mentions gives you an Earned Media Value, the dollar equivalent of that organic reach

✅ Monitoring competitor brand mentions tells you who’s working with them and what’s resonating

Example of an organic brand mention: @eirunneba tags @rhode naturally in her caption, generating 15,690 views without any paid deal, see below 👇

View this post on Instagram

A post shared by Eirunn Eba Bollingmo (@eirunneba)

Social Listening in Click Analytic is built around Monitors.

What are monitors in Social Listening? It’s campaigns you set up once, and that automatically scan Instagram or TikTok for brand mentions matching your criteria.

Here’s how to get started 👇

1 Go to Listen → New Monitor Click Listen in the left sidebar, then hit + New Monitor.
Give it a name, for example, “Brand Monitor April 2026”.

2 Choose your platform

Select Instagram or TikTok.

You can also run both at the same time, each platform is scanned independently.

3 Define what to track

Add up to 2 of each:

Brand mentions (e.g. @yourbrand)
Keywords that appear in captions
Hashtags

You can track your brand, a campaign name, a product, or a competitor.

See below a screenshot of the social listening campaign menu ⬇️

⚠️ Important: the total number of posts selected is divided equally across all your tracking parameters. For example, if you add 2 mentions and 2 keywords and select 100 posts, each parameter gets 25 posts scanned (100 ÷ 4). Choose your parameters carefully to make the most of your scan.

4 Choose how many posts to scan

Select from 50, 100, 250, 500 or 1,000 recent posts.

The tool always scans the most recent posts matching your terms first.

5 Launch, results in minutes

Click Create Monitor.

Within minutes, your monitor auto-populates with creators, content, and full performance metrics. No manual work required. You should see the status of your monitor change from “Scanning” to “Completed” within a few minutes.

Once your monitor completes, you get three tabs: Creators, Content, and Metrics.

Each one gives you a different angle on your brand mention data.

Let’s review each in details 👇

Tab 1: Find Every Creator Mentioning You

Creators Tab Ranked by engagement & views

See every creator who mentioned your brand, ranked by the impact they generated.

For each creator, you get total posts, engagements, and views, plus a direct link to open their profile or add them to a list.

This replaces hours of manual research. Instead of scrolling Instagram hoping to spot mentions, Click Analytic surfaces your top creators automatically.

💡 Pro tip:

Creators who are already posting about you organically make the most authentic, and often most cost-effective, gifting and partnership candidates. Add them directly to a list from this view.

What you can do once creators are in a list

Adding creators to a list is just the starting point. From there, Click Analytic gives you a full workflow to turn brand mention data into real partnerships:

🔍 Analyze their profile Run a deep profile analysis on any creator, audience demographics, fake follower score, previous brand partnerships, engagement rate, and estimated pricing. Know exactly who is worth pursuing before you reach out. ✉️ Mass email them Use Click Analytic’s outreach feature to contact 100+ creators at once, directly from your inbox. Personalize at scale, set up automatic follow-ups, and manage all replies in one place. 🎁 Send them your products Use the gifting feature to ship products directly to creators, connect your Shopify store, select a product, and generate seeding orders in a few clicks. No spreadsheets, no manual coordination.

In short: Social Listening finds the creators. The rest of Click Analytic helps you turn them into partners.

Tab 2: Spot What Content Actually Works

Content Tab Every post, ranked by performance

The Content tab is a visual gallery of every tracked post. Sort by newest or most engaging, search within captions, and see likes, comments, and views directly on each card.

Use it to identify which formats, Reels, carousels, static posts, generate the most engagement around your brand, and use that insight to guide your next campaigns.

Tab 3: See Your Real Organic ROI

Metrics Tab Total views, EMV, engagement over time

The Metrics tab gives you the full campaign-level picture. Everything you need for reporting, client presentations, or strategic decisions.

💡 Competitor benchmarking:

Run the same monitor on any competitor brand and compare creator count, total views, and EMV side by side. You’ll know exactly where you stand in your market.

Who Is This For?

Social listening is useful for any brand running an influencer or creator marketing program.

Here are the four most common use cases we see:

🔍 Find organic brand advocates Discover creators already posting about you, without asking. The best partnership opportunities you didn’t know you had. 🚀 Track a product launch Run a monitor on launch day and see exactly how much organic content is generated, and who’s driving it. 📈 Report organic ROI to clients Replace “47 creators posted” with real metrics like total views and EMV, a completely different conversation. ⚔️ Benchmark competitors Run the same monitor on competitors and compare creator count, views, and EMV side by side.

What’s Coming Next

➡️ Weekly Auto-Monitoring: Coming Soon Right now, monitors are one-time scans. Soon you’ll be able to set a monitor to run automatically every week, so new brand mentions, fresh content, and rising creators are delivered to you on autopilot. No manual re-running required.

Ready to track your brand mentions? Available now on all plans and free trials. Set up your first monitor in under a minute.

Try Social Listening Free →

Written by

Jules Carmaux, Co-Founder & Content Lead

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

FAQ

Common questions

Still curious? Book a 15-min demo with our team.

Social listening is the process of monitoring social media for mentions of your brand, keywords, or hashtags, including posts where you weren’t directly tagged. It gives you a complete picture of all the organic content being created about your brand.

A tag uses your @handle directly. A brand mention also includes your brand name appearing as a keyword in a caption, or a branded hashtag, without using the @handle. Social listening captures all three, giving you a much more complete picture than Instagram notifications alone.

Currently Instagram and TikTok. You can run monitors on either platform or both at the same time.

You can scan 50, 100, 250, 500, or 1,000 of the most recent posts matching your tracking terms. The tool always starts from the most recent posts and works backwards.

EMV is the estimated dollar value of your organic creator content. For Instagram, it’s calculated as (Estimated Impressions ÷ 1,000) × Instagram CPM. For TikTok, it uses total views × TikTok CPM. It tells you what you would have paid to achieve the same reach through paid advertising.

Yes. Create a separate monitor using a competitor’s brand handle or name as the tracking parameter. You’ll get the full breakdown, creators, content, views, and EMV, for any brand on Instagram or TikTok.

Campaign tracking monitors creators you’re actively working with in a paid campaign. Social listening casts a wider net, it discovers all organic content mentioning your brand, including from creators you’ve never contacted. Both tools are available inside Click Analytic.

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