How Skyn ICELAND found out Sydney Sweeney & Kristen Bell wore them, through Click Analytic

Through its gifting program, Skyn ICELAND had hundreds of creators receiving products every month. Many posted organically about the brand. Others mentioned products in Stories, skincare routines, and recommendations without ever tagging Skyn ICELAND.

Keeping track of all that content quickly became impossible. Most of the process was manual. Celia spent hours each week scrolling Instagram, checking mentions, and monitoring Stories before they disappeared, then screenshotting everything to share and track by hand.

The bigger the gifting program grew, the harder it was to keep visibility. Missing a Story meant losing content forever. Missing a mention meant overlooking a creator who genuinely loved the brand. The team had no easy way to answer simple questions: who is talking about us, who is using our products, and which creators are worth investing in long-term?

Once Skyn ICELAND connected Click Analytic, creator activity started flowing into one place automatically. Instead of constantly checking notifications, Stories, and DMs, Celia could instantly see who was posting about the brand, which creators were engaging, and which partnerships were generating results.

The team leaned on four features throughout the program:

Social Listening automatically tracks brand mentions as they go live.

Influencers Among Followers surfaces creators and celebrities already engaging with the brand.

Creator Search finds new skincare creators by topic, platform, and audience.

Campaign Tracking measures which gifted creators drove the most visibility.

Having everything centralized meant the team spent less time hunting for content and more time building relationships with creators who genuinely aligned with the brand, including ones they would never have found by hand.

The biggest discovery was not finding new influencers. It was the celebrities already following Skyn ICELAND and using the products. Click Analytic surfaced them right inside the brand's own follower base: Sydney Sweeney tagging the brand, Hilary Duff engaging with it, and Kristen Bell, whose organic mention sent orders soaring. Genuine fans the team could turn into partnerships, then use to find lookalike creators with similar audiences.