Top brand ambassadors of May 2024

The double Olympic champion Elaine Thompson-Herah will represent Dior, bringing her unparalleled speed and elegance to the forefront of the brand’s campaigns.

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A post shared by Elaine Thompson-Herah (@fastelaine)

Thompson-Herah, known as the fastest woman alive and holder of Jamaica’s National 100m record, joins an elite group of 15 international female athletes in Dior’s “Dream Team.”

As she gears up for a historic triple-double at this year’s multi-sport extravaganza, her partnership with Dior couldn’t be more perfectly timed.

Expressing her excitement about the collaboration, Elaine shared, “Joining Dior as their brand ambassador feels like a dream come true. The elegance and sophistication of Dior align perfectly with my personal style and the way I approach my athletic career.”

I can see why Dior chose Thompson-Herah as their new brand ambassador.

📊 28% of Elaine’s audience is interested in fashion and 17% in cosmetics.

📊 She has an audience of 523K followers on Instagram.

📊 She has previously worked with top brands like Clarks, Nike and Puma.

Dior’s and LVMH’s previous joint ambassadors, gymnast Melanie de Jesus dos Santos, wheelchair tennis player Pauline Déroulède, and Para-cyclist Marie Patouillet, have already set the stage with their inspiring presence.

The trio recently made waves by carrying the Olympic torch on the red carpet at the Cannes Film Festival.

To celebrate these incredible athletes, a series of portraits will be displayed at Le Café Dior in La Galerie Dior, located at the brand’s historic flagship in Paris.

The exhibition runs from July 24 to September 9, offering a unique glimpse into the lives and journeys of these extraordinary women.

David Beckham x AliExpress

In a stellar move, Alibaba Group’s cross-border marketplace, AliExpress, has announced that former professional footballer David Beckham will serve as their global ambassador.

Just in time for the UEFA European Football Championship, Beckham is set to be the face of the platform’s ‘Score More with AliExpress’ campaign.

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A post shared by AliExpress (@aliexpress)

AliExpress has pulled out all the stops for this summer’s UEFA EURO 2024, investing millions of Euros in discounts and user engagement initiatives as part of an exclusive global sponsorship deal announced in March.

This campaign is designed to bring fans closer to the action on the pitch with an array of deals and exciting prizes.

Expressing his enthusiasm about the partnership, David Beckham said, “AliExpress is helping fans get even closer to UEFA EURO 2024 this summer by offering them great prizes as the action takes place on the pitch.”

With Beckham leading the charge, fans can expect an unforgettable experience as they engage with the tournament in innovative ways.

But is this a good match? I used my influencer marketing platform and found this out:

📊 David has nearly 90M Instagram followers.

📊 He gets an incredible 13.92M views per reel.

📊 His audience has grown by 2.71% over the last 6 months.

📊 Nearly 9% of AliExpress’ audience also follows David Beckham.

Gary Topp, European Commercial Director at AliExpress, commented, “Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024.”

The anticipation is palpable, with AliExpress offering a seamless blend of shopping and entertainment, ensuring fans are always part of the action.

But Beckham isn’t the only sports legend rallying behind AliExpress’s EURO 2024 campaigns.

Former German football forward Oliver Bierhoff also praised the partnership, stating, “It is great news for football to have another fan supporting this year’s tournament, with the announcement of AliExpress as a proud new sponsor.”

The ‘Score More with AliExpress’ campaign marks a significant step for the platform, blending the thrill of football with the excitement of exclusive deals and prizes.

Thanks to AliExpress’s innovative and interactive approach, fans worldwide will be able to experience UEFA EURO 2024 in a whole new way.

Dove Cameron x Schwarzkopf

Schwarzkopf named Dove Cameron their new brand ambassador, expanding the inspiring “What Story Will You Tell?” campaign.

Following the visually stunning debut featuring Sofia Vergara and Chris Appleton, Schwarzkopf aims to connect with a broader audience through Cameron’s extensive and versatile film, television, and music career.

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A post shared by Schwarzkopf USA (@hairbyschwarzkopf.usa)

Dove Cameron, known for her chameleon-like ability to transform her look, perfectly embodies Schwarzkopf’s message that beauty is about how one feels inside.

The brand’s latest campaign encourages consumers to share their unique hair stories, celebrating individuality and personal expression.

Her debut album, Alchemical: Volume 1, showcases her growth and transformation, making her an ideal partner for Schwarzkopf. “Hair has always been a significant part of my self-expression,” Dove shared. “I’m thrilled to partner with Schwarzkopf to inspire others to tell their own unique stories through their hair.”

But will she be a great brand ambassador? Here’s what I found:

📊 Dove has an audience of 48M Instagram followers.

📊 She gets 5.23M views per reel!

📊 Her engagement rate of 4.72% is far above the industry standard!

Chris McClement, Senior Vice President of Marketing at Henkel North America, expressed the brand’s enthusiasm about this new collaboration.

“Dove Cameron’s personal and professional evolution aligns seamlessly with Schwarzkopf’s values. We’re excited to see the new stories and inspirations that this partnership will bring to life.”

By partnering with Dove Cameron, Schwarzkopf aims to highlight the transformative power of hair and the personal stories that come with it.

Whether through a dramatic colour change or a simple new style, the brand encourages everyone to explore and share their hair journey.

Caitlin Clark x Wilson

Wilson Sporting Goods has signed WNBA rookie and basketball sensation Caitlin Clark to a multiyear endorsement deal in an exciting new development.

This groundbreaking partnership celebrates Clark’s legacy and marks the launch of her signature basketball line, a first for a female athlete with Wilson.

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A post shared by Wilson Sporting Goods (@wilson)

Caitlin Clark, the NCAA Division I all-time leading scorer and the top pick in this year’s WNBA draft, will collaborate closely with Wilson to innovate and elevate their basketball products.

As part of this landmark agreement, fans can expect periodic drops of basketball merchandise celebrating the former Iowa point guard’s illustrious career.

The highlight of this partnership will be Clark’s first-ever signature basketball line, set to debut later this year.

This collection will feature unique colours and creative elements inspired by Clark herself, making it a must-have for basketball enthusiasts.

Recently, we honoured Caitlin Clark as a Creator To Watch. Check out my in-depth analysis here to learn more about her social media scores.

The significance of this deal is reminiscent of Wilson’s iconic partnership with Michael Jordan in the ’80s.

Sydney Sweeney x Jimmy Choo

Sydney Sweeney also became a brand ambassador.

Critically acclaimed actress Sydney Sweeney signed an exciting new deal with luxury fashion brand Jimmy Choo for their summer 2024 campaign.

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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The “Euphoria” actress gets playful in a campaign set against the picturesque backdrop of Palm Springs, showcasing the brand’s latest collection of handbags, shoes, and sunglasses.

Photographed by Oliver Hadlee Pearch, Sweeney brings the versatility of Jimmy Choo’s new line to life.

The campaign captures the essence of summer with stylish and sophisticated pieces perfect for any occasion. This collaboration highlights Sweeney’s dynamic range as a fashion and beauty icon, further solidifying her influence in the industry.

📊 Sydney has nearly 20M Instagram followers.

📊 She gets an average of 14M views per reel!

📊 25.46% of her audience is interested in fashion.

📊 She is also a L’Oreal ambassador!

Will this pay out? I believe it will! Sydney’s first sponsored reel already boasts over 4M views. 🤯

Jannik Sinner x De Cecco

De Cecco, the renowned Italian food brand, has announced its latest collaboration with Jannik Sinner, a rising tennis star.

Jannik will serve as the Global Brand Ambassador for De Cecco, beginning an exciting partnership.

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A post shared by De Cecco (@dececco_pasta)

But who is Jannik Sinner?

Jannik Sinner is not just a tennis player; he’s a prodigious talent known for his exceptional court skills and unwavering determination.

His Instagram account is skyrocketing since he’s first grand slam win in Australia earlier this year.

Today, he steps into a new role as the face of De Cecco’s global campaigns, promoting the brand’s dedication to quality and excellence in the food industry.

Jannik’s enthusiasm is evident.

He shares, “I’m thrilled to partner with De Cecco as their Global Brand Ambassador. De Cecco’s commitment to quality and excellence resonates with my own values, and I’m excited to promote a brand that embodies the joy of good food and healthy living.”

The partnership was warmly announced on Instagram by De Cecco, stating, “We are happy to announce the collaboration between De Cecco and Jannik Sinner.

In the great Italian tennis player, we recognised the values that have guided the company since 1831: daily and rigorous commitment, determination, and desire to win new challenges on the national and international field.

In Jannik, we find the principles we believe in: passion, tenacity, and the desire to always give the best. We both share the same constant pursuit of excellence.”

Together with De Cecco, Jannik will feature in global campaigns and engage in initiatives designed to enhance the enjoyment of quality food and healthy living for people worldwide.

My influencer marketing platform also pointed out some interesting facts about Janni’s Instagram account:

📊 Jannik’s followers have grown by 77.83% in the last 30 days.

📊 Jannik has an excellent Instagram engagement rate of 6.85%.

📊 37.74% of his audience is interested in food!

His partnership with De Cecco isn’t just about promoting a brand; it’s about championing a way of life that celebrates quality, health consciousness, and well-being.

Tom Hardy x Jo Malone

Jo Malone London, the premium fragrance house owned by Estée Lauder, has announced an exciting new partnership with British actor Tom Hardy.

In a bold move to capture more of the men’s market, Hardy has signed a two-year deal as the face of Jo Malone London’s Cypress & Grapevine Cologne Intense, a fragrance that retails for $160 for 50ml.

Tom Hardy, renowned for his iconic roles in “The Dark Knight Rises” and “Mad Max: Fury Road,” is now stepping into the world of beauty for his first-ever fragrance partnership.

This collaboration marks a significant milestone for Jo Malone London, which has previously had brand ambassadors like Poppy Delevingne, Adwoa Aboah, and John Boyega, but never an official face of a fragrance.

This strategic shift aims to attract more male customers. Jo Dancey, global general manager at Jo Malone London, highlights this as a “pivotal moment” for the brand, aiming to set a new ambition for their men’s business.

Hardy, with his British roots and broad appeal to both men and women, was the perfect choice. “We want to reach both the solo male purchaser and the gift-giver,” Dancey explained.

And I agree! I did some digging with my influencer marketing platform, and here’s what I found:

📊 52.53% of Tom’s audience are men.

📊 20.79% of his audience are interested in cosmetics and beauty products, like fragrances.

📊 Tom’s audience has grown by 2.45% in the last 6 months.

Tom Hardy is enthusiastic about the collaboration and expresses a long-standing interest in fragrance.

“I’m not sure there’s a code of conduct that exists… it’s simply about what makes you feel good, isn’t it?”

Hardy commented in an email to The Business of Beauty. “Personally, when I wear any fragrance, it has to have a connection to a sense of my own smell.”

The campaign, titled “The Exceptional and The Contradictory,” features a 30-second ad directed by Edward Berger, known for “All Quiet on The Western Front,” and written by Hardy’s father, Chips Hardy.

This ad will air across the US, UK, and parts of Europe.

The corresponding visuals, shot by portrait photographer Jack Davison, will be prominently displayed in high-traffic locations such as London’s Piccadilly Circus and New York’s Herald Square, as well as cities like Harajuku, Seoul, and Shanghai.

Hardy describes the campaign as a “collective love letter to London,” showcasing diverse individuals crossing paths and celebrating unexpected connections.

Emma Roberts x Kiko Milano

Italian beauty brand Kiko Milano has announced an exciting new partnership with actor, producer, and singer Emma Roberts, naming her as its first-ever Global Brand Ambassador.

This collaboration will see Roberts starring in Kiko Milano campaigns set to be released in early June.

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A post shared by Emma Roberts (@emmaroberts)

Emma Roberts is a multifaceted talent known for her versatile roles in film and television and her work behind the scenes as a producer.

Her unique style and dynamic presence make her the perfect fit for Kiko Milano’s vision of art, beauty, and joy.

The global campaigns will blend Roberts’ distinctive flair with the brand’s Italian beauty aesthetic, creating a vibrant celebration of creativity and self-expression.

Kiko Milano CEO Simone Dominici shared his excitement about the collaboration, stating, “We’re so excited to be working with Emma to bring Kiko Milano to life for a global audience.

She embodies so many of our brand’s values: she’s relentlessly creative and loves to collaborate with artistic minds.

She embraces the joy that experimenting with colour, texture, and art can bring. We can’t wait to show you what’s next as our collaboration develops.”

Emma Roberts is equally enthusiastic about her new role.

“I am thrilled to partner with Kiko Milano as their new global ambassador and join them in their journey to become the first global Italian beauty brand!

They have more colours in a single store than I have ever seen. Not to mention their unique collaborations and limited edition drops. I love their mission of wanting to ignite confidence in people through beauty,” she commented.

The campaign images will launch in early June and will highlight the synergy between Roberts’ style and Kiko Milano’s vibrant beauty offerings.

As the brand’s first Global Brand Ambassador, Roberts will play a key role in bringing Kiko Milano’s colourful and innovative products to a broader audience, inspiring beauty enthusiasts around the world to embrace their creativity and confidence.

Here’s what my influencer marketing platform had to say about Emma Roberts on Instagram:

📊 Emma has nearly 21M followers on Instagram.

📊 She gets an average of 3.73M views per reel!

📊 67.44% of her audience are women.

Stay tuned for more updates as this exciting partnership unfolds. It promises to bring a new level of artistry and joy to the beauty industry.

Sara Tendulkar x Laneige

Korean beauty brand Laneige has announced an exciting new partnership with social media influencer Sara Tendulkar, daughter of legendary cricketer Sachin Tendulkar.

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A post shared by Sara Tendulkar (@saratendulkar)

Sara Tendulkar will serve as Laneige’s Brand Ambassador in India, bringing her vibrant personality and significant online presence to the forefront of the brand’s campaigns.

Sara Tendulkar expressed her excitement about the collaboration, stating, “It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me.”

Laneige, renowned for its moisture-focused, water-based skincare solutions, targets skin issues caused by stress and environmental stressors.

This partnership is significant as Laneige launches its Bouncy and Firm Sleeping Mask product in the Indian market.

📊 90.43% of Sara’s audience resides in India.

📊 12.67% of her audience is interested in beauty and cosmetics.

📊 Her audience has grown by 13.55% during the last 6 months.

Paul Lee, Managing Director & Country Head of Amorepacific India, shared the strategic vision behind this collaboration. “Sara symbolises the modern, self-assured youth advocating that beauty transcends mere appearances,” he said.

The goal is to connect with a broader, younger audience in India, highlighting Laneige’s commitment to empowering individuals through effective skincare solutions.

Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific India, echoed this sentiment.

“Her vibrant spirit and innate charm perfectly resonate with Laneige’s commitment to empowering individuals to embrace their unique beauty,” she stated, emphasising how Sara’s persona aligns with Laneige’s philosophy.

Laneige specialises in innovative, moisture-rich skincare products designed to address modern skin concerns.

The launch of the Bouncy and Firm Sleeping Mask in India marks an important step in their expansion, aiming to provide effective solutions tailored to the needs of Indian consumers.

This partnership with Sara Tendulkar is expected to enhance Laneige’s visibility and appeal among young, skincare-savvy consumers in India.

By leveraging Sara’s influence and relatable personality, Laneige aims to inspire individuals to embrace their unique beauty and prioritise skin health.

Written by

Jules Carmaux, Co-Founder & Content Lead

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

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