Discover the Brazilian lifestyle influencers shaping trends in fashion, wellness, travel, and everyday living across Instagram.
Jules Carmaux13 min readLast updated: May 26, 2026How this list was built
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
The top 42 Brazilian creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
Max
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max_pazemdeus reaches 830.0K followers with 2.11% engagement, about 56% below the ~4.79% median. Their audience looks solid, a solid pick.
Vamos dar uma força para quem está começando! 🙏🏽 📩 Parcerias: assessoriafernandaganzarolli@gmail.com Caixa postal: 29 – cep 13170-970 Sumaré SP
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fernanda.ganzarolli reaches 788.0K followers with 2.82% engagement, about 41% below the ~4.79% median. Their audience looks solid, a solid pick.
Minha jornada como uma Magra Na Planta ✨ 🏷️ Cupom: ECS – @growthsupplements & @heymubrasil
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emagrecercomsara reaches 461.0K followers with 2.02% engagement, about 58% below the ~4.79% median. Their audience looks solid, a solid pick.
Fundadora da Escola Maria. Mentoria TESOUROS ESCONDIDOS ✨ No momento: OFF-LINE📵
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eu.renataoliva reaches 387.0K followers with 4.14% engagement, about 13% below the ~4.79% median. Their audience looks solid, a solid pick.
Deus me faça cada dia seguir seu passos…
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eugustavosoudejesus reaches 357.0K followers with 7.31% engagement, about 53% above the ~4.79% median. Their audience looks solid, a solid pick.
Desculpa, sou antropólogo 🎙️Colunista da CBN 📚 Autor de Coisa de Rico 🎧 É Tudo Culpa da Cultura 💥@grupoconsumoteca Tudo isso e mais nesse link aqui ⬇️
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michelalcoforado reaches 352.0K followers with 3.53% engagement, about 26% below the ~4.79% median. Their audience looks solid, a solid pick.
💬 Entretenimento • Viagens • Geografia • BBB24 • Trem de Rodas 📧contatomichelnogueira@gmail.com
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michel_bh reaches 337.0K followers with 4.18% engagement, about 13% below the ~4.79% median. Their audience looks solid, a solid pick.
Pioneiro da TV brasileira. Ex-vice-presidente de operações da Globo. Curadoria: @veridisquo.media Livro O LADO B DE BONI no link👇
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oladobdeboni reaches 305.0K followers with 6.16% engagement, about 29% above the ~4.79% median. Their audience looks solid, a solid pick.
Perfil oficial do ator Theo Matos, inteiramente gerenciado por sua mãe @fertheomatos Aqui mostramos arte, música e atuação! @armyagency_casting
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theomatosoficial reaches 252.0K followers with 7.31% engagement, about 53% above the ~4.79% median. Their audience looks solid, a solid pick.
🐴 Criadora e Mentora do Despertar Sistêmico Assistido por Cavalos +1500 vidas transformadas 📍Taubate-SP Uno a alma humana e sabedoria equina.
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carolmello_awakener reaches 236.0K followers with 2.78% engagement, about 42% below the ~4.79% median. Their audience looks solid, a solid pick.
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Search the creator databaseBeauty Artist (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧ Content Creator maquiagem, arte & moda subversiva 「 ✦ comercial@carolbarragana.com ✦ 」
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carolbarragana reaches 219.0K followers with 11.16% engagement, about 133% above the ~4.79% median. Their audience looks solid, a solid pick.
DEUS, FAMÍLIA ABENÇOADA,PAI E MARIDO @nanegraciola COFUNDADOR FJG/FG BRAZIL PRESIDENTE @fgempreendimentos @sennatower – FUNDADOR/CEO JG INVESTMENTS
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jeangraciola reaches 180.0K followers with 2.48% engagement, about 48% below the ~4.79% median. Their audience looks solid, a solid pick.
Ajudo você a encontrar sua missão de vida, através do autoconhecimento. Atendimento on-line em qualquer lugar do mundo. Saiba mais | Agendamento 👇🏻
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clavcavalcanti reaches 166.0K followers with 2.53% engagement, about 47% below the ~4.79% median. Their audience looks solid, a solid pick.
💃🏻 Sagitariana em busca da próxima aventura 👩🏼💻 Empresária e Influencer 🙃 Humor e vida real PARCERIA 👇🏻 📧 pedro@jaffeproducoes.com.br
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bruarrudab.alves reaches 161.0K followers with 6.15% engagement, about 29% above the ~4.79% median. Their audience looks solid, a solid pick.
💛 Empresária no universo da moda infantil 🤍 Moda • Culinária • Dicas & Lifestyle ✨ Compartilhando experiências e momentos. Ceo @lalilooficial
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mahelyfernandes reaches 152.0K followers with 2.24% engagement, about 53% below the ~4.79% median. Their audience looks solid, a solid pick.
📺 | Jornalista 🎙️ | Comentarista GrupoND/SC
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pauloalceuperfil reaches 149.0K followers with 8.74% engagement, about 83% above the ~4.79% median. Their audience looks solid, a solid pick.
• Atelier • Design autoral em vestidos exclusivos sob medida e coleções Prêt-à-Porter. Criados para viver momentos eternos
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carlafnegri reaches 148.0K followers with 29.30% engagement, about 512% above the ~4.79% median. Their audience looks solid, a solid pick.
👼🏼Mãe do Gabrielzinho ❤️🖤Flamenguista 🏄🏼♀️Surfista 🤎🥋Faixa marrom de jiujitsu 🎤 Repórter @leodias @leodiastv @melhordatardeband
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arrudamonique reaches 125.0K followers with 5.52% engagement, about 15% above the ~4.79% median. Their audience looks solid, a solid pick.
TEMENTE AO DEUS VIVO🙏🏼 ” Ninguém tira de você aquilo que Deus planejou para sua vida!” Proverbios 19:21
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jr.gonzagaa reaches 105.0K followers with 5.11% engagement, about 7% above the ~4.79% median. Their audience looks solid, a solid pick.
fashion | comunicador contatomitcho@gmail.com
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mitchomezzomo reaches 103.0K followers with 4.37% engagement, about 9% below the ~4.79% median. Their audience looks solid, a solid pick.
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Search the creator database✉️ julia@tlagencia.com
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juliaarochac reaches 100.0K followers with 8.87% engagement, about 85% above the ~4.79% median. Their audience looks solid, a solid pick.
Secretário de Segurança e Defesa Civil de Bragança Paulista Deputado Estadual (suplente/PL) Vereador (eleito PL)
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celamericosp reaches 94.8K followers with 13.80% engagement, about 188% above the ~4.79% median. Their audience looks solid, a solid pick.
São Paulo | Poa @wearefashionclub daily nos close friends contato@manucanielas.com publicitária com ascendente em moda
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manucanielas reaches 94.7K followers with 2.54% engagement, about 47% below the ~4.79% median. Their audience looks solid, a solid pick.
@salvecrazyrec Shows/Publicidades: +55 11 94804-0458 (Duarte) OUÇA A MIXTAPE “I❤️You, Unique”
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emiteunico reaches 93.5K followers with 49.63% engagement, about 937% above the ~4.79% median. Their audience looks solid, a solid pick.
Incentivando outras mulheres ❤️ Musculação💪🏼 Formada em Educação Física Estética 📚/Futura Dr. Mamãe do Theo 🐶.
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veraabrandao reaches 93.3K followers with 2.50% engagement, about 48% below the ~4.79% median. Their audience looks solid, a solid pick.
✉️ contato@simpleagc.com São Paulo – Brasil
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matamarozzi reaches 92.0K followers with 3.10% engagement, about 35% below the ~4.79% median. Their audience looks solid, a solid pick.
Odontologia UFES /Odontopediatra🧸@nucleodemedicinasistemica @prime.academiaoficial @primeserra.academiaoficial @primeacademiabh
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indirabelmoktuma reaches 90.8K followers with 2.04% engagement, about 57% below the ~4.79% median. Their audience looks solid, a solid pick.
Curador de vivências com beleza, sabor e alma. Hospitalidade, gastronomia e lifestyle. Pai e marido💚 🏨@hotelvilladovale 🔪 @botic.restaurant
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diego.tulio reaches 89.8K followers with 2.09% engagement, about 56% below the ~4.79% median. Their audience looks solid, a solid pick.
📏 projeto, ensino, influencio 🏠 arquitetura | interiores | obra 🏆 projetos publicados 🇧🇷🇺🇸🇨🇳🇨🇿🇨🇱🇮🇳🇪🇸 📩 orçamentos pelo site
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brunokimarquitetura reaches 87.1K followers with 5.67% engagement, about 18% above the ~4.79% median. Their audience looks solid, a solid pick.
Zero mimimi. Opinião sem filtro Hoteleira Presidente Conselho do Turismo de Sorriso-MT Politica | Comportamento | Lifestyle fernandafrasson@icloud.com
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ferfrasson reaches 85.5K followers with 2.01% engagement, about 58% below the ~4.79% median. Their audience looks solid, a solid pick.
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Search the creator databaseMãe | Esposa | Amiga Apaixonada pela vida, Deus, gastronomia, moda, esportes, pessoas e por criar conexões. Vida real com muitas DICAS e gargalhadas.
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ca.abdoo reaches 85.2K followers with 8.09% engagement, about 69% above the ~4.79% median. Their audience looks solid, a solid pick.
🏆CEO do Ano @consumidormoderno ▫️CEO @petz ▫️Shark @sharktankbrasiloficial ▫️Presidente @lideglobal Empreendedor ▫️Fundador @institutojosezimerman
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sergiozimermanoficial reaches 83.1K followers with 2.49% engagement, about 48% below the ~4.79% median. Their audience looks solid, a solid pick.
Roteirista, mãe de Helena, produtora de Organicos, ativista pelo meio ambiente.
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manueladiasautora reaches 82.2K followers with 4.46% engagement, about 7% below the ~4.79% median. Their audience looks solid, a solid pick.
⚖️ Sócia @mtostesadv 📍BH-SP 🎙️Host @direitadasgerais 📚 Falo sobre política sem paixão 🇧🇷 Sonho com um Brasil melhor para meus filhos
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camilaleitem reaches 80.3K followers with 27.54% engagement, about 476% above the ~4.79% median. Their audience looks solid, a solid pick.
Criadora e Diretora @pupiladilatada.tv Fundadora e Curadora @ocupacao.iboru 1/2 @cararesidenciaartistica . pinta e borda que dá pano pra manga ⚡️✨
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luizapmachado reaches 76.7K followers with 2.55% engagement, about 47% below the ~4.79% median. Their audience looks solid, a solid pick.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ Obrigada por estar aqui! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀• Advogada • Comunicadora • Atuação jurídica de forma humana, clara e acessível! ⚖️📚
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adv.priscilarezende reaches 70.4K followers with 24.31% engagement, about 408% above the ~4.79% median. Their audience looks solid, a solid pick.
CRM-SP 275365 | CRM-BA 48449 Fisiologia Metabólica | Hormonal Composição Corporal e Beleza nos 40+ Consulta no link ⬇️
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drajuchagas reaches 70.2K followers with 30.44% engagement, about 536% above the ~4.79% median. Their audience looks solid, a solid pick.
passando a direita na tamoios e o rodoviarismo cancerígeno contato em : paulomendesdoarrocha@gmail.com
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paulomendesdoarrocha reaches 67.0K followers with 29.33% engagement, about 513% above the ~4.79% median. Their audience looks solid, a solid pick.
Empresário @injediesel_injeracing @injediesel 🏁 Piloto nas horas vagas 👸 Pai da princesa Isabela 💍 Casado @renataramos2 🚩LGND 70326
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andre_injediesel reaches 66.2K followers with 11.25% engagement, about 135% above the ~4.79% median. Their audience looks solid, a solid pick.
Penélope 🌸 A vida é rosa Mãe & Empreendedora | Humor da vida real Cortes, memes e papos do Rancho do Maia by Penélope 💗🎙️
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eupenelopee reaches 62.6K followers with 6.50% engagement, about 36% above the ~4.79% median. Their audience looks solid, a solid pick.
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Search the creator databaseInstagram Pessoal
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rohfelipe reaches 60.2K followers with 5.16% engagement, about 8% above the ~4.79% median. Their audience looks solid, a solid pick.
It’s movies, and TV, and fashion, and food, and life, and all the things 📍São Paulo 📧: contato@theguipireview.com
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theguipireview reaches 54.5K followers with 3.32% engagement, about 31% below the ~4.79% median. Their audience looks solid, a solid pick.
Creator sizes
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
High-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsBrazil’s lifestyle creator scene is vibrant, diverse, and deeply connected to everyday culture. From city life in São Paulo to coastal living in Rio, wellness routines, family content, and personal style, Brazilian lifestyle influencers inspire millions through relatable, aspirational, and authentic content.
This ranking is built using verified engagement rates, audience demographics, follower growth, and content performance to help brands collaborate with creators who genuinely influence daily habits and purchasing decisions.
We rank Brazilian lifestyle influencers based on verified engagement, audience quality, follower growth, content consistency, and overall influence in lifestyle categories. Brazilian creators are known for their authenticity, energy, and strong connection with their audience.
Wellness, home decor, daily routines, motherhood, personal development, fashion lifestyle, and travel lifestyle are especially popular. Yes. Many micro and mid-size lifestyle influencers have highly engaged communities and strong credibility.
With Click Analytic, brands can filter creators by city, audience location, engagement rate, growth trends, and lifestyle niche. This allows you to build targeted influencer lists for São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, and more.
For developers & data teams
The same live data we used to rank Brazilian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
Jump straight to the same niche in another market, or another niche in the same one.
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Everything brands ask before shortlisting Brazilian creators.
We rank Brazilian lifestyle influencers based on verified engagement, audience quality, follower growth, content consistency, and overall influence in lifestyle categories. This ensures the ranking highlights creators with real impact, not just large followings.
Brazilian creators are known for their authenticity, energy, and strong connection with their audience. They share real routines, homes, families, and personal stories, which builds trust and drives strong engagement.
Wellness, home decor, daily routines, motherhood, personal development, fashion lifestyle, and travel lifestyle are especially popular. There is also strong growth in minimalism, productivity, and self-care content.
Yes. Many micro and mid-size lifestyle influencers have highly engaged communities and strong credibility. They are often more relatable and trusted than large celebrity accounts, making them ideal for brand partnerships.
With Click Analytic, brands can filter creators by city, audience location, engagement rate, growth trends, and lifestyle niche. This allows you to build targeted influencer lists for São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, and more.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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