ClickAnalytic

Top Brazil influencers in 2026

Brazil is one of the largest and most engaged creator markets in the world, and its biggest names reach far beyond the country across Latin America and the global Brazilian diaspora. The people on this list are a broad cross-section of that scene: Real Madrid and Brazil footballers, chart-topping singers, leading actresses, hugely popular comedians and creators, mainstream TV presenters, and beauty and lifestyle names with loyal followings. What ties them together is everyday visual content, match and training clips, music and show promotion, comedy, acting and behind-the-scenes, beauty and family life, most of it posted in Portuguese for a mainly Brazilian audience.

As a group their followers engage a bit more than usual for accounts this size, though it varies a lot: the very biggest celebrity accounts sit lower per follower, while several footballers and music stars are much higher. Football stars and musicians are prominent among the very biggest accounts here, but this is a broad list of Brazil's top creators, not a sports or music list. Treat it as a quick, representative cut of the market, then open the full list of Brazilian influencers inside Click Analytic after signing up.

Paul Boulet headshotPaul Boulet7 min readLast updated: Jun 3, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

Search the creator database

The ranking

20 Brazilian creators ranked on Instagram

The top 20 Brazilian creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

Vinicius Jr. ⚡️🇧🇷
#1
Vinicius Jr. ⚡️🇧🇷Mega
59.8M
Followers
0.79%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A Real Madrid and Brazil forward with 59.8M followers and a global fan base. A top pick for sportswear and youth brands, though check the Brazilian audience share for local campaigns.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Vinicius Jr. ⚡️🇧🇷 reaches 59.8M followers with 0.79% engagement, about 29% below the ~1.11% median. 79% of their audience looks real, a solid pick.

Virginia
#2
56.9M
Followers
4.35%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

One of Brazil's biggest influencers with 56.9M followers, her own beauty brand and strong engagement for her size. A standout for beauty, family and lifestyle campaigns.

Audience location
Top country-
Audience gender
22.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Virginia reaches 56.9M followers with 4.35% engagement, about 294% above the ~1.11% median. 78% of their audience looks real, a solid pick.

Bruna Marquezine
#3
43.3M
Followers
0.58%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A leading Brazilian actress with 43.3M followers. Strong for fashion, beauty and entertainment campaigns.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Bruna Marquezine reaches 43.3M followers with 0.58% engagement, about 48% below the ~1.11% median. 79% of their audience looks real, a solid pick.

Carlinhos Maia
#4
35.3M
Followers
1.72%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A hugely popular comedian and creator with 35.3M followers. A fit for entertainment, lifestyle and mass-market brands.

Audience location
Top country-
Audience gender
17.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Carlinhos Maia reaches 35.3M followers with 1.72% engagement, about 56% above the ~1.11% median. 83% of their audience looks real, a solid pick.

Zé
#5
34.5M
Followers
3.05%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A sertanejo singer with 34.5M followers and healthy engagement. Good for music, events and family brands.

Audience location
Top country-
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Zé reaches 34.5M followers with 3.05% engagement, about 176% above the ~1.11% median. 77% of their audience looks real, a solid pick.

JoJo
#6
30.3M
Followers
1.08%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A singer and TV personality with 30.3M followers and a bold, real voice. A fit for entertainment and lifestyle campaigns.

Audience location
Top country-
Audience gender
20.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

JoJo reaches 30.3M followers with 1.08% engagement, about 2% below the ~1.11% median. 80% of their audience looks real, a solid pick.

Giovanna Ewbank
#7
28.3M
Followers
2.05%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

An actress and presenter with 28.3M followers and a family-focused audience. Strong for family, beauty and lifestyle brands.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Giovanna Ewbank reaches 28.3M followers with 2.05% engagement, about 86% above the ~1.11% median. 79% of their audience looks real, a solid pick.

Simaria
#8
25.9M
Followers
0.63%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A singer and songwriter with 25.9M followers. A fit for music, events and fashion brands.

Audience location
Top country-
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Simaria reaches 25.9M followers with 0.63% engagement, about 43% below the ~1.11% median. 81% of their audience looks real, a solid pick.

Lucas Rangel
#9
25.5M
Followers
2.04%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A digital creator with 25.5M followers who reinvents himself across formats. Good for youth and entertainment brands.

Audience location
Top country-
Audience gender
24.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Lucas Rangel reaches 25.5M followers with 2.04% engagement, about 85% above the ~1.11% median. 76% of their audience looks real, a solid pick.

KEVINHO
#10
25.2M
Followers
0.62%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A funk and pop singer with 25.2M followers and a Forbes under-30 profile. A fit for music, fashion and youth brands.

Audience location
Top country-
Audience gender
19.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

KEVINHO reaches 25.2M followers with 0.62% engagement, about 44% below the ~1.11% median. 81% of their audience looks real, a solid pick.

You're seeing 20

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Grazi Massafera
#11
24.9M
Followers
0.64%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

An actress with 24.9M followers and a loyal audience. Strong for beauty, fashion and entertainment.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Grazi Massafera reaches 24.9M followers with 0.64% engagement, about 42% below the ~1.11% median. 79% of their audience looks real, a solid pick.

BOIADEIRA ®
#12
24.0M
Followers
1.13%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A young sertanejo star with 24.0M followers and a very real audience. A fit for music, events and youth brands.

Audience location
Top country-
Audience gender
15.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

BOIADEIRA ® reaches 24.0M followers with 1.13% engagement, about 2% above the ~1.11% median. 85% of their audience looks real, a solid pick.

Júlio Cocielo
#13
23.4M
Followers
0.69%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A comedian and creator with 23.4M followers known for humour and football content. Good for entertainment and sport-adjacent brands.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Júlio Cocielo reaches 23.4M followers with 0.69% engagement, about 38% below the ~1.11% median. 79% of their audience looks real, a solid pick.

Rodrygo Goes  👐🏾⚡️🇧🇷
#14
Rodrygo Goes 👐🏾⚡️🇧🇷Mega
23.3M
Followers
5.28%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A Real Madrid and Brazil forward with 23.3M followers and standout engagement for that size. A strong pick for sportswear and youth brands.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Rodrygo Goes 👐🏾⚡️🇧🇷 reaches 23.3M followers with 5.28% engagement, about 378% above the ~1.11% median. 79% of their audience looks real, a solid pick.

Luciano Huck
#15
23.1M
Followers
1.20%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A major TV presenter with 23.1M followers and a broad mainstream audience. A fit for mass-market and family brands.

Audience location
Top country-
Audience gender
21.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Luciano Huck reaches 23.1M followers with 1.20% engagement, about 9% above the ~1.11% median. 79% of their audience looks real, a solid pick.

Gisele Bündchen
#16
22.9M
Followers
3.48%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A globally recognised supermodel with 22.9M followers and healthy engagement. Strong for fashion, beauty and wellness, with a more international audience worth checking.

Audience location
Top country-
Audience gender
26.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Gisele Bündchen reaches 22.9M followers with 3.48% engagement, about 215% above the ~1.11% median. 74% of their audience looks real, a solid pick.

Camila Queiroz
#17
21.4M
Followers
0.67%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

An actress with 21.4M followers. A fit for fashion, beauty and entertainment campaigns.

Audience location
Top country-
Audience gender
26.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Camila Queiroz reaches 21.4M followers with 0.67% engagement, about 39% below the ~1.11% median. 74% of their audience looks real, a solid pick.

Rafa Kalimann
#18
21.1M
Followers
0.77%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A presenter and personality with 21.1M followers. Good for lifestyle, fashion and entertainment brands.

Audience location
Top country-
Audience gender
26.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Rafa Kalimann reaches 21.1M followers with 0.77% engagement, about 30% below the ~1.11% median. 74% of their audience looks real, a solid pick.

Richarlison
#19
20.8M
Followers
1.13%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

A Tottenham and Brazil forward with 20.8M followers. A fit for sportswear and football-led campaigns.

Audience location
Top country-
Audience gender
23.0%
Average: some noise
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Richarlison reaches 20.8M followers with 1.13% engagement, about 2% above the ~1.11% median. 77% of their audience looks real, a solid pick.

JADE
#20
20.7M
Followers
0.90%
Engagement rate
-
Avg reel plays
$12.2K+
Est. $/post

An actress and beauty creator with 20.7M followers. A natural fit for beauty, fashion and youth brands.

Audience location
Top country-
Audience gender
25.0%
Poor: high risk
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

JADE reaches 20.7M followers with 0.90% engagement, about 19% below the ~1.11% median. 75% of their audience looks real, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
0 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
0 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
20 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

This is a genuinely mixed group at huge scale. It runs from Real Madrid and Brazil footballers to chart-topping singers, leading actresses, viral comedians, mainstream TV presenters and beauty creators, most of them posting in Portuguese for a mainly Brazilian audience.

Engagement swings widely with size: several footballers and singers get strong interaction for accounts this large, while the biggest acting and TV names sit lower per follower. Most have audiences that read as real, with about eight in ten followers looking like real people on average.

Across this shortlist, audiences are a bit more active than usual for accounts of this size, but it swings widely: several footballers and singers get strong interaction while the very biggest celebrity accounts sit lower per follower.

The mix is almost entirely mega creators, so reach is enormous, which suits broad awareness more than tight targeting. Audience quality is good: on average about eight in ten followers look like real people, which matters at this scale.

Brazil is also a huge market beyond this preview, with millions of tracked creators, so there is plenty of room to filter by size, topic, audience location and engagement to find a tighter, more affordable fit for a specific campaign.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Brazilian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Brazilian creators.

Who are the top Brazilian influencers right now?

By reach, the biggest are footballers, chart-topping singers, leading actresses and hugely popular comedians and presenters, with strong beauty and lifestyle names just behind them. You can see and filter the full ranked list inside Click Analytic.

Which platform are these creators on?

We show their Instagram profiles, since Instagram is a main platform for Brazilian creators. Many of the same names also carry large TikTok and YouTube audiences, which you can explore inside the platform.

How are they ranked?

By live follower count, with each creator screened so the audience is mainly in Brazil and looks like real people. Brand, retail and organisation accounts are removed so the list is only individuals.

What is a good engagement rate here?

It varies by size. These are some of the largest accounts in the world, so interaction per follower is naturally lower; judge each against its size, where several footballers and singers stand out.

Can I get their contact details?

Yes. Inside Click Analytic you can unlock contact emails, audience demographics and more for every creator, then export a shortlist for outreach.

How often is this updated?

The data is updated every month, and the page shows the last updated date at the top.

Paul Boulet

Written by

Paul Boulet

Founder of Click Analytic, focused on creator analytics, audience quality, and measurable influencer selection.

Last updated Jun 3, 20267 min readRefreshed monthly

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