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Top 25 Colombian Beauty Influencers to Follow

Discover the most influential Colombian beauty creators shaping trends across Instagram, YouTube, and TikTok.

From makeup mavens to skincare experts, these top 25 influencers are redefining beauty with authentic content and global appeal. Get inspired by their stunning looks, honest reviews, and vibrant lifestyles.

Jules Carmaux headshotJules Carmaux9 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

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The ranking

26 colombia creators ranked on Instagram

The top 26 colombia creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

mariandiaz222
#1
31.9K
Followers
18.04%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Aquí encuentras pedacitos de mi esencia •Content Creator •Lifestyle | Beauty | Fashion | habits •Caleña-medellin📍 💌mariandc17@hotmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

mariandiaz222 reaches 31.9K followers with 18.04% engagement, about 382% above the ~3.74% median. Their audience looks solid, a solid pick.

majofgomez95
#2
38.1K
Followers
3.86%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Lifestyle | Gym | Fashion | Beauty✨ Mamita de @reycardalesjr ❤️ CEO @thelussobrands @lashrio_bymajo @lash_riohacha Publicidad👇🏻📲

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

majofgomez95 reaches 38.1K followers with 3.86% engagement, about 3% above the ~3.74% median. Their audience looks solid, a solid pick.

michellelezama1
#3
38.5K
Followers
57.58%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Beauty | Lifestyle ✨@pinkglambyml | @qbunuelo_ | @kaiwalubag | @pinkhousebyml ✨ Publicidad y citas👇🏻

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

michellelezama1 reaches 38.5K followers with 57.58% engagement, about 1440% above the ~3.74% median. Their audience looks solid, a solid pick.

vgaitan09
#4
45.4K
Followers
4.02%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Moda | makeup | beauty | lifestyle Embajadora @carinosanto__ 🪽 💌 valgaitan.comercial@gmail.com ⚖️ Abogada | Maquilladora

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

vgaitan09 reaches 45.4K followers with 4.02% engagement, about 7% above the ~3.74% median. Their audience looks solid, a solid pick.

katherin.zabaleta
#5
46.1K
Followers
4.63%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

🐈‍⬛❤️‍🔥✨🧚🏼‍♀️🪐 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 • 𝐁𝐞𝐚𝐮𝐭𝐲 • 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 👩🏻‍💻 @maryed.sportwear @klune_col @kathezabaletamakeup

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

katherin.zabaleta reaches 46.1K followers with 4.63% engagement, about 24% above the ~3.74% median. Their audience looks solid, a solid pick.

sofia.cardenas7
#6
46.3K
Followers
3.30%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Medellín-Col Creadora de Contenido Beauty • UGC • Modelo 🔒@shofi.117

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sofia.cardenas7 reaches 46.3K followers with 3.30% engagement, about 12% below the ~3.74% median. Their audience looks solid, a solid pick.

lauracassanova.a
#7
46.5K
Followers
2.43%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍CTG✨ Tiktok + 50k Mi tienda para niñas @aitanarosa.col YouTube @loscarrasqui Maquilladora @lauracassanovamakeup 💌Contacto.lauracasanova@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lauracassanova.a reaches 46.5K followers with 2.43% engagement, about 35% below the ~3.74% median. Their audience looks solid, a solid pick.

andreanavarroc_
#8
51.7K
Followers
4.27%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Lifestyle & Beauty The highest human act is to inspire Collabs/Pr: andrunavarroc@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

andreanavarroc_ reaches 51.7K followers with 4.27% engagement, about 14% above the ~3.74% median. Their audience looks solid, a solid pick.

goezcamila
#9
55.5K
Followers
2.51%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

CEO/ @lottoconcept Fashion | Style | Beauty 📍MDE

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

goezcamila reaches 55.5K followers with 2.51% engagement, about 33% below the ~3.74% median. Their audience looks solid, a solid pick.

vaalescobarr
#10
57.4K
Followers
6.64%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

📍bogotá beauty content creator🧸 💌 valentinaescosmamua@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

vaalescobarr reaches 57.4K followers with 6.64% engagement, about 78% above the ~3.74% median. Their audience looks solid, a solid pick.

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lauravelasquez_d
#11
64.1K
Followers
2.39%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Content creator Fashion | Lifestyle | Beauty ♡ Cali – Colombia Próximamente ♡ @zohucosmetics

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lauravelasquez_d reaches 64.1K followers with 2.39% engagement, about 36% below the ~3.74% median. Their audience looks solid, a solid pick.

anacablanco
#12
66.2K
Followers
3.80%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Fashion, Lifestyle & Beauty🪞

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

anacablanco reaches 66.2K followers with 3.80% engagement, about 2% above the ~3.74% median. Their audience looks solid, a solid pick.

veromakeupglam
#13
68.3K
Followers
4.99%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

makeup artist and beauty blogger. 💌 veromakeupglam01@gmail.com WhatsApp ⤵️

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

veromakeupglam reaches 68.3K followers with 4.99% engagement, about 33% above the ~3.74% median. Their audience looks solid, a solid pick.

carolain_v
#14
70.4K
Followers
3.68%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

𝒫𝓇𝑜𝓃𝑜𝒾𝒶 ☀️ ✨| Modelo curvy 👩🏼‍💻| Publicista @excelsoagency.co 📹| Creadora UGC 🇨🇴| Cali 🦋| Alquimista 🎀| Vlog personal 🧖🏼‍♀️| Beauty Care 💄| Mkpartst

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

carolain_v reaches 70.4K followers with 3.68% engagement, about 2% below the ~3.74% median. Their audience looks solid, a solid pick.

estefaniaduque
#15
71.7K
Followers
2.14%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Modelo/Tv host/content creator 🇨🇴 ✨Hablemos de lifestyle, beauty & outfits Bog 📍

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

estefaniaduque reaches 71.7K followers with 2.14% engagement, about 43% below the ~3.74% median. Their audience looks solid, a solid pick.

dayanacantorr
#16
75.0K
Followers
3.55%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

𝐅𝐎𝐔𝐍𝐃𝐄𝐑 ♡ @liftersbydayanacantor | @lifterskids ʙᴇᴀᴜᴛʏ ᴛɪᴘꜱ📍Cúcuta | 𝒄𝒐𝒏𝒕𝒂𝒄𝒕𝒐💌

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

dayanacantorr reaches 75.0K followers with 3.55% engagement, about 5% below the ~3.74% median. Their audience looks solid, a solid pick.

karennikol__
#17
79.4K
Followers
2.08%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

𝐁𝐞𝐚𝐮𝐭𝐲•𝐅𝐚𝐬𝐡𝐢𝐨𝐧•𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 ✉️karrenikoll@gmail.com CEO🙇🏻‍♀️: @_nikol_style @glowbynikol_ @under_bagss

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

karennikol__ reaches 79.4K followers with 2.08% engagement, about 44% below the ~3.74% median. Their audience looks solid, a solid pick.

cjoha.a
#18
83.6K
Followers
3.19%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Lifestyle | God | Beauty Collabs ↓ cjohacontacto@gmail.com TikTok | cjoha.a (560k+) 📍🇨🇴

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

cjoha.a reaches 83.6K followers with 3.19% engagement, about 15% below the ~3.74% median. Their audience looks solid, a solid pick.

valentinatafur
#19
88.9K
Followers
2.29%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

🇨🇴 model | content creator | beauty Cali – Bog

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

valentinatafur reaches 88.9K followers with 2.29% engagement, about 39% below the ~3.74% median. Their audience looks solid, a solid pick.

sharonjulianat
#20
96.1K
Followers
2.59%
Engagement rate
-
Avg reel plays
$899-1.5K
Est. $/post

Fit body · Beauty · Glow lifestyle 📍Medellín Collabs & PR → DM💌 @ohana__love24

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

sharonjulianat reaches 96.1K followers with 2.59% engagement, about 31% below the ~3.74% median. Their audience looks solid, a solid pick.

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lauravanegasf
#21
120.0K
Followers
5.28%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

🌸 lifestyle, beauty, gym, vlogs, fashion & mom to be ✨bienvenidas a mi diario virtual bestie✨ 🫧@heybestiepodcastt 🎙️ ☁️CEO @lsv_beactive Collabs 👇🏻

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lauravanegasf reaches 120.0K followers with 5.28% engagement, about 41% above the ~3.74% median. Their audience looks solid, a solid pick.

mariana_munoz72
#22
149.0K
Followers
6.74%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Creadora de contenido 🦋 TikTok +500 Moda / Lifestyle / Beauty ✨ 📍Medellín | Manizales

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

mariana_munoz72 reaches 149.0K followers with 6.74% engagement, about 80% above the ~3.74% median. Their audience looks solid, a solid pick.

cirlepelobueno
#23
190.0K
Followers
2.22%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Caribeña, negra, colombiana Lifestyle | Moda | Beauty | Pelo Tengo la mejor peluquería rizada de Colombia @pelobueno.co 📩 cirlepelobueno@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

cirlepelobueno reaches 190.0K followers with 2.22% engagement, about 41% below the ~3.74% median. Their audience looks solid, a solid pick.

melissahenaos
#24
219.0K
Followers
4.33%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

Medellín – Colombia Comunicadora Social Lifestyle | Beauty | Fashion ♡ @melissahenao.closetsale

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

melissahenaos reaches 219.0K followers with 4.33% engagement, about 16% above the ~3.74% median. Their audience looks solid, a solid pick.

isavillaloboss
#25
239.0K
Followers
3.22%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

@isavillaloboss__ @romabeautystore__ RUN | Gym | Lifestyle | Beauty | UGC Contacto 👇🏼

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

isavillaloboss reaches 239.0K followers with 3.22% engagement, about 14% below the ~3.74% median. Their audience looks solid, a solid pick.

darckmarie
#26
803.0K
Followers
7.57%
Engagement rate
-
Avg reel plays
$5.9K-12.2K
Est. $/post

🪦🩸 Beauty • Fashion • Trends • Lifestyle MGMT: @airama.digital Embajador: @before_col 📩: darckmariebusiness@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

darckmarie reaches 803.0K followers with 7.57% engagement, about 102% above the ~3.74% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
0 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
7 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
18 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
1 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Colombian Beauty Influencers to Follow

Discover the most influential voices shaping the beauty scene in Colombia. From makeup artists and skincare experts to fashion-forward trendsetters, these creators are redefining standards and inspiring millions with their unique styles and expert tips.

Whether you’re looking for the latest product reviews, step-by-step tutorials, or authentic lifestyle content, this list highlights the top Colombian beauty influencers making waves across social media platforms in 2025.

Stay ahead of the trends and get inspired by the innovators leading the conversation in beauty and personal care.

Most Colombian beauty influencers share tutorials, product reviews, skincare routines, makeup transformations, and beauty tips inspired by both global trends and Latin culture.Yes! Many of them actively collaborate with local Colombian brands — from natural skincare lines to professional makeup companies — helping promote homegrown beauty products internationally.Each featured influencer’s Instagram handle or link is included on the page. You can follow them directly or reach out through their bios for brand inquiries and collaborations.They’re known for combining vibrant Latin style with natural beauty trends, often emphasizing confidence, cultural pride, and inclusivity in their content.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank colombia creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting colombia creators.

What kind of content do Colombian beauty influencers usually post?

Most Colombian beauty influencers share tutorials, product reviews, skincare routines, makeup transformations, and beauty tips inspired by both global trends and Latin culture.

Do these influencers promote Colombian beauty brands?

Yes! Many of them actively collaborate with local Colombian brands, from natural skincare lines to professional makeup companies, helping promote homegrown beauty products internationally.

How can I follow or contact these influencers?

Each featured influencer’s Instagram handle or link is included on the page. You can follow them directly or reach out through their bios for brand inquiries and collaborations.

What makes Colombian beauty influencers different from others?

They’re known for combining vibrant Latin style with natural beauty trends, often emphasizing confidence, cultural pride, and inclusivity in their content.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 20269 min readRefreshed monthly

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