Top 25 US Beauty Influencers

Caleb Daesung Seo is the largest account on the list at 913.9k followers, an OH and NYC based creator known for playful, high production makeup content. With engagement above 2% at this size, he suits launches that want broad reach without losing a real, reactive audience.

Sonya Styles pairs 591.4k Instagram followers with a 1.7M TikTok audience, so a brief here can extend across both platforms. Engagement near 2.85% is healthy for an account this large, making her a fit for awareness led beauty campaigns.

Alxandra is an LA and Detroit creator with a Sephora Squad tie and a young, girly beauty voice. Engagement close to 2.9% at 561.4k followers is strong for the macro tier and points to a loyal Gen Z makeup audience.

Charlotte Palermino is a co founder of a skincare brand and speaks from inside the industry, which gives her skincare commentary real authority. Her audience reads about 81% real, useful when a launch needs credibility over raw volume.

Becky Habersberger posts as a beauty and skincare enthusiast and pulls a standout 5.98% engagement at 380.1k followers, well above what an account this size usually sees. That reactive audience suits product reviews and routine led content.

Edward Avila is a Filipino American makeup artist creating from Korea, blending US and K beauty sensibilities. At 356.4k followers his audience reads about 80% real, a fit for makeup brands wanting a cross cultural, artistry focused voice.

Monica Hamada is a Hawaii based creator who describes herself simply as a girl that loves makeup, and her feed matches that friendly, everyday tone. At 345.5k followers she fits accessible color cosmetics and drugstore friendly launches.

Milkydew is a NYC beauty creator built around dewy, glass skin content, with large parallel YouTube and TikTok audiences. The dewy skincare angle makes her a clear fit for moisturizers, serums, and glow focused products.

Krystal blends beauty with healthy aging and wellness and has been featured by NBC, CNN, and WSJ. Her audience reads about 81% real, a fit for skincare and longevity minded brands that want a thoughtful, credible voice.

Javon Ford is an LA based cosmetic chemist who reviews formulations rather than just looks, with 500k plus on TikTok as well. He is the go to when a skincare or cosmetics brand wants ingredient level scrutiny and science backed credibility.

Dr. Madalyn Nguyen is a board certified dermatologist whose skin science content drives an exceptional 12.8% engagement at 287.9k followers. That clinical authority plus a highly reactive audience makes her ideal for medical grade and ingredient focused skincare.

Malerie Herrera is a Texas creator mixing beauty with lifestyle content and posts a solid 3.47% engagement at 284.5k followers. She fits brands that want beauty woven into a relatable everyday feed rather than studio only looks.

Pauline Choi pairs a snappy skincare voice with one of the cleanest audiences on the list at about 92% real. With 3.21% engagement at 256k followers, she is a low risk pick when audience quality is the priority.

Shelby Ann Bell brings 2M TikTok besties alongside 232.4k on Instagram and an audience that reads about 92% real. That trust plus cross platform scale suits brands wanting reach without sacrificing audience quality.

Samantha Evira is a British Filipina beauty content creator with a managed, polished tutorial style and a strong US audience. At 215k followers she suits color cosmetics and skincare brands wanting clean, well produced how to content.

Fiona blends beauty with fashion content and posts a healthy 2.34% engagement at 213.7k followers. She fits brands that sit at the intersection of makeup and style and want a creator comfortable across both.

Kenny Cain creates between Taiwan and Los Angeles with an artistry forward makeup feed. At 208.5k followers the account suits color cosmetics and tools brands that value technique and a distinctive visual style.

Kaleb Ohlemacher is an NYC creator covering grooming, fashion, and beauty with multiple model agency ties. His audience reads about 80% real, making him a strong fit for men's grooming and crossover beauty launches.

Dara Levitan ties a podcast and Bravo adjacent presence to a beauty feed that pulls a strong 5.47% engagement at 167.3k followers. That personality led, highly engaged audience suits brands wanting storytelling around a product.

Kake builds a self care diary across DC and NYC with a 3.13% engagement rate at 164.9k followers. The routine and self care framing fits skincare, bath, and everyday wellness beauty products.

Anna Annora mixes beauty with slices of daily life and is signed to a model agency. At 162k followers she suits brands that want product placement woven naturally into a relatable, lifestyle led beauty feed.

Leanna runs soft glam and hair content from Atlanta with destination glam work and a clean audience reading about 88% real. She is a fit for makeup and haircare brands targeting event ready, glam focused looks.

Lucy is a beauty and skincare UGC creator focused on sensitive skin, acne, and scalp concerns, with an audience about 81% real. Her problem solving angle suits gentle skincare and targeted treatment brands looking for native style content.

Kenya Broadnax is a Tampa based makeup creator with 800k plus on TikTok and a clean Instagram audience. The applied makeup focus and cross platform reach suit color cosmetics launches aimed at a younger audience.

Kat is a Latina creator across Philadelphia and NYC with a soft, aesthetic beauty feed. At 82.4k followers she is the smallest account here, a fit for brands that want an intimate, niche audience and a distinctly Gen Z voice.