Pakistan’s beauty scene is thriving, with a new generation of influencers shaping trends and redefining standards across social media.
From skincare experts to makeup artists, these 20 standout personalities are leading the charge in 2025. Their influence stretches far beyond aesthetics, inspiring millions with authenticity and creativity.
Jules Carmaux7 min readLast updated: May 26, 2026How this list was built
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
The top 21 pakistan creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
📍 karachi Lifestyle | fashion | food Dm for PAID PR | collaboration | ugc content 💌
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jerusshha reaches 3.9K followers with 4.18% engagement, about 6% above the ~3.95% median. Their audience looks solid, a solid pick.
Explore the natural beauty of pakistan with us 💕
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naturalbeautyofpakistan_ reaches 4.1K followers with 5.84% engagement, about 48% above the ~3.95% median. Their audience looks solid, a solid pick.
self-care, beauty, fashion dm or email for pr collabs
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momnaajvd reaches 4.8K followers with 2.90% engagement, about 27% below the ~3.95% median. Their audience looks solid, a solid pick.
books, beans & beauty ˚˖𓍢ִ🧸🧺🤎˚˖𓍢ִ໋✧˚
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eishamirr reaches 5.3K followers with 2.13% engagement, about 46% below the ~3.95% median. Their audience looks solid, a solid pick.
ceo makeup artist & beauty counclor
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smrazaraza reaches 5.4K followers with 3.93% engagement, about 1% below the ~3.95% median. Their audience looks solid, a solid pick.
Live What You Love ✨ Food | Beauty | Fashion | Lifestyle 🎀 DM For PR/Business Queries 📤 Karachi, Pakistan 📍
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shermeenbashir reaches 5.9K followers with 6.23% engagement, about 58% above the ~3.95% median. Their audience looks solid, a solid pick.
All about crazy positive vibes! 💌💃 Lifestyle| Fashion| Beauty| Food PR Specialist @ideasbygulahmedofficial Dm for PR/Collab |📍Karachi, 🇵🇰
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hayasheikh_official reaches 6.0K followers with 6.77% engagement, about 71% above the ~3.95% median. Their audience looks solid, a solid pick.
💄 Beauty | Makeup | Skincare | Shoots 📍Sargodha | Micro Influencer 🎥 Reels • Tutorials • Reviews 🎁 Open to PR & Collaborations ! یا علی ✨
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jannatmughal_._ reaches 6.6K followers with 9.75% engagement, about 147% above the ~3.95% median. Their audience looks solid, a solid pick.
ٱلْحَمْدُ لِلَّٰهِ Fashion Enthusiast | Beauty | lifestyle 📩for Pr, Paid Collabs & UGC 🇵🇰Lhr
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hamna.riazz reaches 6.6K followers with 4.70% engagement, about 19% above the ~3.95% median. Their audience looks solid, a solid pick.
Luxury Beauty Services Professional Cosmetologist Transforming reflections into perfection✨ Hair💇♀️ | Makeup💄 | Nails 💅 📍 DHA 2 Islamabad
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reflectionbyzara reaches 8.9K followers with 2.07% engagement, about 48% below the ~3.95% median. Their audience looks solid, a solid pick.
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Search the creator database✨ Lifestyle | Beauty | Vlogs 🤝 Supporting Small Businesses 📩 DM for PR/Collab 🎥 YT: linked down below 🫶🏻
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mina_basharat_ reaches 9.4K followers with 3.84% engagement, about 3% below the ~3.95% median. Their audience looks solid, a solid pick.
Lifestyle Blogger 🇵🇰🇦🇪 Finding beauty in every day ✨ Dm for inquiry and PR collab Watch my latest vlogs on YouTube 🎥
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therealneelamkhan reaches 10.2K followers with 2.88% engagement, about 27% below the ~3.95% median. Their audience looks solid, a solid pick.
Fashion | Travel | Beauty 📍🇵🇰
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glowupwithkainat reaches 12.7K followers with 3.95% engagement, in line with the ~3.95% median. Their audience looks solid, a solid pick.
📍 KHI Modest Fashion • Lifestyle • Beauty DM for PR/Collabs @mymodestwear.pk
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saniyakhurram reaches 14.7K followers with 2.70% engagement, about 32% below the ~3.95% median. Their audience looks solid, a solid pick.
🌸 – كُلُّ نَفْسٍ ذَآئِقَةُ الْمَوْتِ Beauty || Fashion || Blogger ✨ DM for Pr , Reviews And Collabs🤍 📍𝙃𝙔𝘿𝙀𝙍𝘼𝘽𝘼𝘿 𝙋𝘼𝙆𝙄𝙎𝙏𝘼𝙉
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muskayy._ reaches 16.8K followers with 3.60% engagement, about 9% below the ~3.95% median. Their audience looks solid, a solid pick.
100k+ Followers on TikTok 📍 Lifestyle | Food |Travel |Beauty Listed in Pakistan,s top 30 foodbloggers of Pakistan 🇵🇰 TIKTOK:@manofoodvlogs
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mahnoorsiddique123 reaches 17.1K followers with 26.35% engagement, about 567% above the ~3.95% median. Their audience looks solid, a solid pick.
Fashion Influencer🔷 @itx_umer_ahmed 💍❤️ DM for Paid promotion | Lifestyle |Beauty |Food |Fashion | S.nehay ♥️
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syedaa._nehayy reaches 26.8K followers with 106.54% engagement, about 2597% above the ~3.95% median. Their audience looks solid, a solid pick.
🕊 Lifestyle│Beauty│Fashion│Food│Promotions 📍DM for PR / Collaborations. Free promotion for new brands and small businesses
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s.fizzaali20 reaches 26.8K followers with 2.85% engagement, about 28% below the ~3.95% median. Their audience looks solid, a solid pick.
Beauty / Lifestyle / Fashion Email For Collab and PR Sc : zahranadeem3223
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zahranadeem3223 reaches 49.6K followers with 7.80% engagement, about 97% above the ~3.95% median. Their audience looks solid, a solid pick.
Lifestyle • Food • Beauty & All Things Fabulous! DM for inquiries 📍Karachi, Pakistan
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mayurikumariofficial reaches 65.2K followers with 8.74% engagement, about 121% above the ~3.95% median. Their audience looks solid, a solid pick.
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Search the creator databaseDown to earth but i love luxury 🥂 Only committed with my SELF 😈 Artist | Model | Content Creator | Beauty | 📍KHI /LHR/ ISB
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paras_queen1 reaches 103.0K followers with 2.46% engagement, about 38% below the ~3.95% median. Their audience looks solid, a solid pick.
Creator sizes
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
High-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsDiscover the most influential voices shaping the beauty landscape in Pakistan. From makeup tutorials and skincare routines to fashion inspiration and lifestyle content, these top beauty influencers are leading the way with engaging content and dedicated followings.
Whether you’re looking for the latest trends, expert tips, or authentic product reviews, this list highlights the creators making a significant impact across Instagram, TikTok, and YouTube. Stay ahead of the curve and explore the faces behind Pakistan’s booming beauty community.
Pakistani Influencers
They create content focused on makeup, skincare, grooming, and beauty product reviews to guide audiences on trends and techniques.Instagram, YouTube, and TikTok are the primary platforms for tutorials, transformations, and product demonstrations.They collaborate with both. Local cosmetics and skincare labels partner with them for national campaigns, while global beauty brands use them for regional promotion.
For developers & data teams
The same live data we used to rank pakistan creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
Jump straight to the same niche in another market, or another niche in the same one.
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Everything brands ask before shortlisting pakistan creators.
They create content focused on makeup, skincare, grooming, and beauty product reviews to guide audiences on trends and techniques.
Instagram, YouTube, and TikTok are the primary platforms for tutorials, transformations, and product demonstrations.
They collaborate with both. Local cosmetics and skincare labels partner with them for national campaigns, while global beauty brands use them for regional promotion.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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