Looking for the 35 top British YouTubers to follow this year? This list highlights standout creators from the United Kingdom across comedy, gaming, lifestyle, beauty, and more, selected using data from Click Analytic’s influencer marketing platform.
If you are researching creators for a campaign, this roundup can help you spot popular UK YouTubers with active audiences and strong content niches, then analyze a specific creator in more detail. At the end of the list, you will also find free influencer marketing tools, including email templates, a contract, and a campaign brief.
Jules Carmaux11 min readLast updated: May 26, 2026How this list was built
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
The top 35 British creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
You're seeing 35
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator database
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
You're seeing 35
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator database
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
You're seeing 35
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator database
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Creator sizes
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
High-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsAre you looking for more than this list of British YouTubers?
Don’t worry! Check out any of these top UK influencer lists:
For developers & data teams
The same live data we used to rank British creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
Jump straight to the same niche in another market, or another niche in the same one.
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Everything brands ask before shortlisting British creators.
The top British YouTubers include BetaSquad, Mat Armstrong, Futcrunch and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top British creators.
The easiest method to find the top British YouTubers is by using an influencer marketing platform.
Only ever work with an influencer in the UK if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.
There are several ways to contact British YouTubers. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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